avarelle
Indie K-Beauty brand creates a dialogue around acne and offers a simple solution
Industry: Skincare
For more than two years, FACTEUR PR worked closely with Avarelle Cosmetics to help increase brand awareness and consumer trust to their target audiences, which include women and men who deal with acne at almost any stage of their lives, such as the teenage years and pregnancy.
FACTEUR’s media and influencer strategy heavily centered around Avarelle’s respected position as a Top 20 Beauty Brand on Amazon with an emphasis on affordability and simplicity in skincare.
“These bestselling hydrocolloid pimple patches soak up zit gunk overnight, making for a somewhat gross but extremely satisfying way to help clear up acne.”
— CNN Underscored
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CLIENT REVIEW
"Reena & the FACTEUR team have been more than helpful for the past few years we have been working with them! Reena is intentional about creating a comfortable space to freely brainstorm ideas during meetings, which I appreciate so much! You can feel the hearts of this PR company as they provide beyond their scope of services while exposing your brand to exciting opportunities and new connections. Avarelle has been able to propel further as a beauty brand, thanks to FACTEUR PR! Cheers to winning together!"
— Jenny Hwang, Director of Marketing
