about our studio

it’s all about
relationships.

WE ELEVATE the innovators shaping

WOMEN’S HEALTH,

WELLNESS & AESTHETICS

FACTEUR PR exists to elevate the brands, practices, and experts improving women’s lives, helping their work reach more people through trust, visibility, and authority. We believe that when exceptional work is recognized, more people – especially women – gain access to better care, greater confidence, and improved wellbeing.

Contact Us

The PR Net Next Gen Awards 2025

/

PRSA CONSUMER NEW PRODUCT OR SERVICE LAUNCH CAMPAIGN 2021

/

The PR Net Next Gen Awards 2023

/

PRSA CONSUMER NEW PRODUCT OR SERVICE LAUNCH CAMPAIGN 2022

/

The Manifest Best Public Relations Company

/

The PR Net Next Gen Awards 2025 / PRSA CONSUMER NEW PRODUCT OR SERVICE LAUNCH CAMPAIGN 2021 / The PR Net Next Gen Awards 2023 / PRSA CONSUMER NEW PRODUCT OR SERVICE LAUNCH CAMPAIGN 2022 / The Manifest Best Public Relations Company /

FOUNDER + CEO

REENA S. GOODWIN

With a background in journalism, Reena began her career managing multi-million dollar marketing campaigns for the likes of BEYONCÉ (YES, her).

FACTEUR PR is a 100% woman-owned and minority-owned business.

FACTEUR PR was founded in 2016 by Reena Goodwin to bridge a critical gap in the industry: helping women’s health, wellness, and aesthetic brands earn the recognition THEY DESERVE – NOT BY CHASING ALGORITHMS BUT WITH AUTHORITY.

With over 17 years of experience in public relations, media relations, and brand strategy, Reena has helped founders, clinicians, and brands secure national media coverage, build authority, and grow their businesses with intention TO MAKE AN IMPACT.

IN ADDITION TO FACTEUR PR, SHE IS ALSO THE FOUNDER OF REALFLUENCE, AN AUTHORITY ACCELERATOR FOR EMERGING BEAUTY & WELLNESS BRANDS.

Goodwin has been recognized throughout her career by New York Times bestselling business author Chris Guillebeau, Architectural Digest, Inc., Martha Stewart, SavviHer, PR Couture, The PR Net, PRSA, Career Contessa, Carnegie Mellon University, Crain’s, Dayton Daily News, and more.

TUNE IN TO REENA'S PODCAST

Cover of a podcast or book titled 'Grow Your Wellness Business Without Burnout' featuring Reena Goodwin, a smiling woman with dark hair, wearing a white top, set against a pink background.

MEET THE TEAM

SENIOR PR ACCOUNT EXECUTIVE

erika siemasko

Erika Siemasko is an impressive public relations professional with a deep knowledge of the industry.

As the primary media relations lead at FACTEUR, she is responsible for developing and executing PR strategies, managing media and client relations, drafting and pitching press releases, pitching stories and managing relationships with journalists, event staffing, and more.

Erika's passion for public relations dates back to her college days at Miami University, where she double-majored in Strategic Communications and Emerging Technology.

PARTNERSHIPS COORDINATOR

janet lueken

Janet has been with FACTEUR PR since 2019. She is our agency’s lead on our client’s influencer & brand partnerships, strategic planning, engagement, and reporting.

While living across the pond in England, Janet worked as a freelance blogger and digital marketing consultant. Her background as a journalist, too, working for WEWS-TV, WKYC-TV, and as a print journalist, helps her successfully navigate the digital media world from a storytelling perspective.

COMMUNICATIONS & ENGAGEMENT SPECIALIST

LAMA KHOURY

A woman smiling, wearing a cream blouse, a velvet burgundy blazer, and black pants with a belt, against a white brick background.

Lama is FACTEUR’s Communication & Engagement Specialist and is responsible for our clients’ thought leadership activities. She is a recent MBA graduate of the Lindner College of Business at the University of Cincinnati. She has been deeply involved with her community ever since, working with non-profit organizations such as the Cincinnati Art Museum and various educational organizations, and she has served on the boards of the National Underground Railroad Freedom Center, chairing the Museums and Programs committee, as well as the Summit Country Day School, where she helped develop a DEI initiative into the curriculum.

social media SPECIALIST

ELISE CASSIDY

A smiling woman with long brown hair wearing a dark purple short-sleeve top and a pearl necklace, standing in front of a light-colored wall.

Elise Cassidy is a dynamic marketing professional with a robust background in campaign management, brand communication, and strategic social media strategies. With a B.S. in Business Administration from Xavier University and minors in International Business and Italian, she blends analytical acumen with a global perspective.

Elise currently serves as a Social Media Specialist, where she plans, creates, and analyzes tailored social media strategies for many diverse clients. Drawing on her background in e-commerce, content creation, and brand merchandise fulfillment, she brings a well-rounded perspective to digital marketing. Her ability to blend data-driven insights with creative storytelling consistently drives engagement, strengthens client branding, and amplifies online presence across platforms.

Marketing operations specialist

TAMTA DZNELADZE

Tamta Dzneladze serves as FACTEUR PR’s Marketing Operations Specialist and is the engine behind our operations. She keeps FACTEUR and Realfluence running smoothly by managing systems, email platforms, and backend workflows, while also supporting clients with digital operations like email campaigns, course builds, and ongoing optimizations. Tamta’s attention to detail and love of organized systems help turn big ideas into seamless, scalable execution.

Executive Assistant

Alice Blaney

Alice Blaney is an Executive Assistant at FACTEUR PR, where she brings Midwest sensibility and a New York–level drive for execution to the agency’s operations and growth initiatives. With a background in operations leadership and people strategy, she is known for creating clarity, building structure, and serving as a calm force within fast-moving environments.

A graduate of the University of Dayton with a degree in Journalism, Alice combines strong communication instincts with a systems-oriented mindset. At FACTEUR PR, she supports business development outreach, podcast logistics, referral network management, and executive operations — proactively removing friction, streamlining workflows, and helping leadership operate with greater efficiency and momentum.

social MEDIA Intern

Hailey Carson

Hailey Carson is a senior at Miami University majoring in Emerging Technology in Business and Design with a minor in Marketing, graduating in May 2026. She is excited to join the FACTEURPR team as an intern, where she looks forward to gaining hands-on experience in a fast-paced, creative agency environment. Outside of work, Hailey enjoys fitness, baking, and exploring new places.

Media intern

Alex Gertler

A young woman with long brown hair, wearing a blue and white striped sleeveless top with ruffled shoulder details, smiling outdoors against a beige brick wall.

Alex Gertler is a senior at the University of Georgia studying advertising and business. Through her previous internship experience and involvement in a student-run, on-campus PR agency, she has developed a strong passion for brand storytelling and strategic communication. Outside of academics, Alex is passionate about health and wellness and enjoys running and baking in her free time.

“With grit that comes from New York City-borne experience and what it callS eternal optimism, facteur pr is the agency any smart and savvy business wants in its corner – and to have its back.”

-Jillian Kramer, Journalist