FACTEUR PR is a boutique integrated marketing and communications studio based in Cleveland, Ohio. We work alongside independent businesses, nonprofits, creative brands, and agencies across the country in making the most of their public relations, social media, content marketing, creative projects, and more.
FACTEUR was founded in 2016 by Reena S. Goodwin, who wanted to commit to helping build brands through obtainable, inspirational, and actionable storytelling.
Goodwin began her marketing career with Sony Music in 2004 while earning her Bachelor of Arts degree in Public Affairs Journalism at The Ohio State University before relocating to New York City, and now she calls Cleveland home. She has spent her career in integrated marketing and communications, working for and with the music, arts, culture, lifestyle, nonprofit, special events, travel, food & drink, retail, and education industries.
For more than 12 years, she's worked alongside reporters and editors on feature stories in national media outlets, from Rolling Stone, to CNN, to Food & Wine and NPR, as well as built strong relationships with local and regional media. Her digital and social media campaigns have garnered attention in USA Today, The Los Angeles Times, and more. Goodwin is also blogging evangelist and content strategist with world-class organizations like the Rock and Roll Hall of Fame, the Cleveland Museum of Art, and Columbia Records on her list of credits.
Additionally, Goodwin has presented and organized presentations at FearlessCon, SXSW, and the American Alliance of Museums Annual Meeting + Museum Expo. She formerly served on the communications committee of the American Advertising Federation of Cleveland.
Throughout her career, she has been recognized by New York Times bestselling author Chris Guillebeau, Inc.com, PR Couture, Career Contessa, Cleveland Magazine, Carnegie Mellon University, She in the CLE, and cleveland.com.
A true ENFP, Goodwin loves spending time with family and friends, enjoying live shows, visiting museums, DJing, reading books and blogs, writing (for fun!), trying out new restaurants, traveling, healthy cooking, and photography. She lives on Cleveland's east side with her husband, daughter, and two cats.
Interested in collaborating together on a project or want to chat? Get in touch!
"Working with Reena could not have been more of a pleasure. She is bright and personable, and immediately put me at ease. Reena took the time to understand my business and the problems I was having, and we worked together to create a strategy that worked for me. She was always willing to talk things through. FACTEUR helped me put together a professional press kit, communicate with publications both digital and print, and take my brand to the next level. I am forever grateful!"
-Christina Orlando, Muse Monthly
“I started working with FACTEUR last year. I previously was using a national PR group that works with many vendors in the wedding industry. It was very cookie cutter and was not customized to our specialty, so I was looking to make a change. When I started working with Reena she had done her research and presented a PR packet customized to us. We have had a lot more PR coverage than previously not only locally but nationally as well. I was so happy after the first three months I signed for another three to help continue with our PR plan. I can not speak more highly of her and the team. They really go the extra step to make sure you get the bang for your buck.”
-Melanie Tindell, Oak & Honey Events
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