FACTEUR PR is a boutique integrated marketing + communications studio located just outside of downtown Cleveland in Ohio City. We provide our clients and community with personal and creative service through a blend of public relations, social media, content marketing and design. We work alongside lifestyle brands, businesses, and entrepreneurs in industries like beauty, home, retail, design, food + drink, health + wellness, music + arts, and more in Northeast Ohio and across the United States.
Founder + Director
FACTEUR was founded in 2016 by Reena S. Goodwin, who wanted to commit to helping build brands through inspirational, obtainable, and actionable storytelling.
Goodwin began her marketing career with Sony Music in 2004 while earning her Bachelor of Arts degree in Public Affairs Journalism at The Ohio State University before relocating to New York City, and now she calls Cleveland home. She has spent her career in integrated marketing and communications, working for and with the music, arts, culture, lifestyle, nonprofit, special events, travel, food & drink, retail, and education industries.
For more than 12 years, she's worked alongside reporters and editors at national media outlets, from Food & Wine to Forbes and Bustle to the BBC, as well as built strong relationships with local and regional media. Her digital and social media campaigns have garnered attention in USA Today, The Los Angeles Times, and more. In 2019, she launched The DIY PR Project, an online workshop for small business owners to learn how to procure their own publicity. Goodwin is also blogging evangelist and content strategist with world-class organizations like the Rock and Roll Hall of Fame, the Cleveland Museum of Art, and Columbia Records on her list of credits.
Additionally, Goodwin has presented and organized presentations at FearlessCon, SXSW, and the American Alliance of Museums Annual Meeting + Museum Expo. She formerly served on the communications committee of the American Advertising Federation of Cleveland.
Throughout her career, she has been recognized by New York Times bestselling author Chris Guillebeau, Martha Stewart Living, Inc.com, PR Couture, Career Contessa, Modern CLE, Cleveland Magazine, Carnegie Mellon University, She in the CLE, and cleveland.com.
A true ENFP, Goodwin loves spending time with family and friends, traveling, enjoying live shows, DJing, reading books and blogs, writing (for fun!), trying out new restaurants, traveling, healthy cooking, staying active, and photography. A native of Cincinnati, she resides on Cleveland's east side with her husband, their daughter, and two cats.
Public Relations Specialist
Janet Lueken has joined the FACTEUR PR team as its Public Relations Specialist after residing in the United Kingdom for three-and-a-half years. Her role is primarily focused on earning traditional and digital media coverage for the studio’s roster of lifestyle clients.
While living across the pond in Manchester, Janet worked as a freelance blogger and digital marketing consultant for a local baby company. She managed the company’s social media accounts, blogged for the brand’s website, and more.
Janet’s experience in Cleveland before her move abroad included working at WEWS-TV as the station’s first ever social media specialist. Before that, she managed the local entertainment website, Metromix.com, at WKYC-TV. She began her career as a print journalist at daily newspapers in Lynchburg, Virginia and Sandusky, Ohio.
Janet is a graduate of Indiana University Bloomington (Journalism, Art History). She lives on Cleveland's west side with her husband and two children.
Digital Communications Assistant
Hannah is FACTEUR’s Digital Communications Assistant. In her role, she handles much of the studio’s social media management activities as well as influencer relations and digital media relations. She joined the team in 2018 as its Public Relations Intern and recently graduated from Cleveland State University with a BA in Journalism & Promotional Communication with a minor in Digital Design.
While working for FACTEUR from her new home in London, Hannah is currently obtaining her MA in Promotional Media: Public Relations, Marketing & Advertising at Goldsmiths, University of London.
Kelly Powell joined FACTEUR PR in February 2019 as its Communications Assistant. On any given day, you can find her behind the camera taking photos at events and for the studio’s numerous social media clients, along with handling many creative writing and marketing material projects. Alongside her position at FACTEUR PR, she works part-time as the editorial assistant for Ohio Magazine and is a freelance wedding, engagement and portrait photographer. She is a lover of all things media- and graphic-related and is probably signed up for more email newsletters than most.
A graduate of Kent State University’s Magazine Journalism and Photojournalism programs, she loves spending time between Kent and Cleveland for their access to coffee shops, restaurants, art museums and the Cuyahoga Valley National Park.
Marketing + Communications Intern
Abigail is a 2019 graduate of Saint Louis University where she studied Marketing and French. Her interests lie in social media management, digital content curation and events. Outside of FACTEUR PR, she works at Fount and Rise Nation.
Having moved out of state for college, she is excited to be back home working with lifestyle brands and businesses and to be part of what makes them so special. Abigail is an avid traveler, having been to all seven continents, and hopes to one day travel to every country.