FACTEUR PR is an award-winning pr and marketing studio for beauty, home, and wellness brands. TEAM
To create her dream agency – one that garners results and creates impact, with heart – Reena Goodwin founded FACTEUR PR in 2016.
Goodwin began her marketing career with Sony Music while earning her Bachelor of Arts degree in Public Affairs Journalism at The Ohio State University before relocating to New York City, and now she calls the Midwest home again.
She has spent her career in integrated marketing and communications, working for and with the beauty, wellness, music, arts, culture, lifestyle, nonprofit, special events, travel, food & drink, retail, and education industries.
For more than 13 years, she’s worked alongside reporters and editors on feature stories in national media outlets, from Vogue to Forbes, to Allure and the BBC, as well as local and regional media. Her digital and social media campaigns have garnered attention in USA Today, The Los Angeles Times, and more.
Goodwin has been recognized throughout her career by New York Times bestselling business author Chris Guillebeau, Architectural Digest, Inc., Martha Stewart, SavviHer, PR Couture, Career Contessa, Carnegie Mellon University, Crain’s, Dayton Daily News, and more.
Ally is responsible for providing strategic direction and guidance for our team as well as for our clients across PR, influencer, social media, partnerships, and events, ensuring that our efforts lead to the measured success of our client's campaigns and initiatives.
As FACTEUR's Account Supervisor, Ally brings her impressive experience and passion to our studio after successfully leading communications efforts for various high-growth consumer brands including Lovepop, Canary, Indeed, Viral Nation, and many more. She is passionate about helping clients convey their stories and driving brand awareness for their services and unique product offerings. With a background in hospitality, she's not only a creative problem solver but also a pleasure to work with.
Janet is our agency’s essential support for its clients across social media communications, from strategic planning to engagement and reporting. She is also responsible for helping elevate client’s brand awareness through influencer relations, as well.
While living across the pond in Manchester, Janet worked as a freelance blogger and digital marketing consultant. Her background as a journalist, too, working for WEWS-TV, WKYC-TV, and as a print journalist, helps her successfully navigate the digital media world from a storytelling perspective.
Lama is a recent MBA graduate of the Lindner College of Business at the University of Cincinnati. Born in Kuwait, studied in England, and lived in Jordan where she worked as a journalist, she immigrated to the United States in 2002 with her husband and three children. She has been deeply involved with her community ever since, working with non-profit organizations such as the Cincinnati Art Museum and various educational organizations, and she has served on the boards of the National Underground Railroad Freedom Center, chairing the Museums and Programs committee, as well as the Summit Country Day School, where she helped develop a DEI initiative into the curriculum. In her spare time, she enjoys teaching Pilates, reading, exercising, hiking, and traveling with her family.
Quinn Danielle is a dynamic professional with a passion for marketing and communication, currently playing a crucial role in supporting the agency's account managers and clients as well as specializing in online communication projects, including media and influencer relations. A marketing student at the University of Tennessee, Quinn's enthusiasm for marketing was started through experiences in recruiting and sorority social media. Beyond the professional realm, Quinn is an avid explorer of new restaurants, enjoys spending time with friends, has a soft spot for pitties and rescue dogs, and expresses creativity through personalized fashion choices.
Rachel joined FACTEUR PR as our Communications Assistant in August 2022 and supports the agency, founder, and roster of clients. She’s a friendly face on our bi-weekly client calls, keeping our team and partners organized and informed. She’s also accountable for preparing our clients submissions for various industry awards, as well. Rachel is a graduate of Miami University and began her career at a non-profit supporting women entrepreneurs. She later spent time working with fashion industry clients but was called back to the non-profit world, serving her high school as alumnae director and is excited to be in her current role helping to support lifestyle brands and as a mother of two.
Shayla Doane is a senior Marketing major with two concentrations in Fashion and Digital/Social Media Marketing at Fairfield University, spending the summer in her home of NYC. She holds a passion for fashion, Marketing, Social Media, and is excited about exploring a career in Public Relations. She loves to explore all the opportunities FACTEUR PR has to offer and has put her experience and skills to work by supporting our clients across media relations and influencer relations. Outside of her academic career, Shayla enjoys traveling and spending time with her family.
In this role, Lilly will create dynamic content for FACTEUR PR and our clients, leveraging her experience in advertising and PR to enhance our campaigns. As a soon-to-be graduate from Drexel University's graphic design program in Philadelphia, Lilly's education and co-op experience have refined her skills and ignited her passion for the field. Outside of design, Lilly also enjoys skiing and traveling whenever she gets the chance.
“With grit that comes from New York City-borne experience and what she calls eternal optimism, Reena Goodwin is the PR agent any smart and savvy business wants in its corner – and to have its back.”
–Journalist Jillian Kramer
