Anchor Wellness
+ Wave Physical Therapy
Disrupting traditional health care with a whole-body, concierge & collective approach
Industry: Physical Therapy & Integrated Wellness
Anchor Wellness was founded to disrupt the traditional health care model and redefine how wellness services are delivered. In a system where fragmented care often impedes true healing, this Cincinnati-based health collective takes a different approach—one rooted in evidence-informed, integrated care. With its sister brand, Wave Physical Therapy & Pilates, the practice’s founder, Dr. Sarah Crawford, is on a mission to be the authority in wellness and make an impact.
By leveraging FACTEUR’s Path to Prominence, our program helps Anchor Wellness and its providers stand out in a crowded health & wellness market with national thought leadership and media relations to not only differentiate but elevate among its competitors.
the impact
✔️ The most nationally acclaimed private concierge PT practice in Southwest Ohio this year!
✔️ Authority growth for half of the staff, helping to build and retain the best-in-class providers for its patients
✔️ Press coverage secured in Real Simple, The Washington Post, Parade, Peloton, Glamour, WebMD, Women’s Health, Harper’s Bazaar, and more!
✔️ More than $3.6 million in ad value – without a single dime spent on sponsored media.
The iron-gripped among us also experience day-to-day health benefits. "Those same people tend to have just better metabolism as well," Sarah Crawford, a physical therapist and owner of Anchor Wellness in Cincinnati, told Business Insider. "So better blood sugar regulation, better hormonal balance, reduced inflammation."
— business insider, November 2025
Featured In
CLIENT REVIEW
“Can’t recommend Reena Goodwin and Facteur PR highly enough. What sets Reena apart isn’t just her media contacts or industry knowledge — though she certainly has both. It’s her ability to help businesses become truly relevant. Reena understands, at her core, that strong visibility starts with a strong foundation. She helps brands clarify who they are, what they stand for, and how to set expectations that actually align with long-term growth.
Their approach transcends transaction. Working with them isn’t about chasing quick wins or press hits — it’s about building depth, alignment, and meaningful positioning that compounds over time. They have a rare ability to elevate a brand while simultaneously strengthening the internal clarity and confidence of the people leading it.
If you’re looking for PR that feels strategic, grounded, and relationship-driven rather than surface-level, (FACTEUR) is exceptional.”
— Dr. Sarah Crawford