FACTEUR PR welcomes Emily Kopchak to its team

Emily Kopchak FACTEUR Intern

We are so excited to welcome our fall intern, Emily Kopchak to the FACTEUR PR team! Emily is a senior Fashion Merchandising major at Kent State University with minors in Fashion Media and Visual Communication Design. Through her education, she has had the opportunity to complete a summer semester in NYC and a fall semester abroad in Florence, Italy. At Kent State, she is also an honors student and the Chief Administrative Officer of the National Retail Federation Student Association chapter on campus. Emily is interested in the creative processes fashion and non-fashion brands utilize to connect with their consumers. Her other passions include exploring in nature and finding the best doughnuts in the world.

Emily will join Hannah Krisinski through December - please join us in welcoming her to the team! Leave a comment below, and feel free to send her an email. Plus, stay tuned for some blogs and other great content from Emily and Hannah throughout the coming months here on the FACTEUR blog! 

Social media and story ideas for September

September content ideas

September is nearly here, which means summer is almost over (sadly)! But who else thinks fall is the best season? The approaching season has no shortage of great events that can serve as an inspirational source for blogging, and September is no exception. These ideas are also applicable to your social media and media relations pitches. To get you started, here are just a few opportunities this month to align your brand or business with some already note-worthy happenings online.

September is...

  • Better Breakfast Month
  • Whole Grains Month
  • Yoga Month
  • Healthy Aging Month
  • Self Improvement Month
  • Classical Music Month

Daily opportunities include...

September 3: Labor Day
September 6: National Read a Book Day
September 18: National Cheeseburger Day
September 21: International Day of Peace
September 22: First Day of Fall
September 25: One Hit Wonder Day
September 26: National Pancake Day
September 27: Women's Health & Fitness Day
September 28: Drink Beer Day
September 29: National Coffee Day
 

Want more content ideas for the year? These are just a few of the ones we've identified! We have developed four editorial content calendars specifically for the food & drink, arts & hobbies, health & wellness, and lifestyle industries. You can find them under the Instant Resources tab here on the FACTEUR website (and showcased below). We've pulled together social media, blogging, and PR opportunities based on monthly and daily holidays, hashtags, and high profile events that are related to each of those industries. Also included is a list of story ideas to get you started with developing your editorial plan, as well as space to brainstorm your own ideas. We're offering each calendar for $9, and if you buy all four with our Blogger Bundle, you basically get one free! Plus, every time we update the calendars, we'll make sure you'll get the newest iteration (at no extra charge, of course). Happy creating!

 PIN THIS!

PIN THIS!

We want to meet you (and teach you)! Join us for DIY Happy Hour on September 26

DIY PR Happy Hour Cleveland

A significant part of what I do at FACTEUR PR is work one-on-one with clients in helping them land media coverage for their brands, as well as create and execute comprehensive social media and content marketing strategies. To say I love my job is an immense understatement, and that's really because I love the clients we get to work alongside! 

That said, I certainly understand that not every one of our dream clients has the budget to be able to afford outsourcing retainer services. We often see a lot of business owners or solopreneurs manage their own marketing efforts, like social media and blogging, as best as they can. Empowered by technology, we have the ability to be our own marketers. 

However, where few entrepreneurs dare go is proactively pitching their brand to the press, be it digital, broadcast, influencer or print. And I totally get that. Media relations is an art and a science in relationship building and storytelling, and it's certainly no easy task and not for the faint at heart. That's why people hire me to do it for them! 

Publicity is often a missing critical component of driving awareness and revenue for many brands. Nevertheless, with a little perseverance and a lot of patience, it's possible to be your own publicist. Whether you’re already well-established in the marketplace, or you're an emerging small business, a creative solopreneur, or a professional who wants to up a skill set, public and media relations help tell your story to the right audiences and add credibility.

In an effort to give folks a little insight into how PR works, I'm personally hosting our first DIY PR Happy Hour on Wednesday, September 26, where I'll reveal tips and advice I personally use for prepping for and procuring publicity. This 90-minute intimate evening event will kick-off with 25 minutes of meeting and mingling, followed by a 45-minute presentation, and 20 minutes of Q&A sure to leave you feeling empowered and inspired to make publicity happen for you and your brand! 

If you've ever asked yourself...

What is the difference between PR and Marketing?

Why is PR important and how does it help build revenue?

What assets do I need to prepare before sending my pitch?

How do I find the outlets and reporters that would be interested in my brand?

What are some affordable resources to help me DIY PR?

...then this event is for you!

Oh, and we'll also have some wines, snacks + sweets, and non-alcoholic bevvies as well! 

Here's the thing: seating is limited as we are hosting this event at our shared studio space in Ohio City (2905 Detroit Avenue, Cleveland, OH), so snagging your tickets sooner than later is strongly recommended! Tickets are $29 through September 5 and will increase to $35 from September 5-26 if they are still available. All taxes and fees are included in the ticket price listed.

Hit the button below to register now, and if you have any questions, drop them in the comments below!

I look so forward to meeting you and helping support your business development with this not-to-miss opportunity! 

Currently: Favorites with Hannah Krisinski

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Welcome to Currentlya new series from FACTEUR PR where we share the latest favorites of our staff and clients here on our blog! In this edition, get to know Hannah Krisinski, FACTEUR PR Intern. Read on!

Name: Hannah Krisinski

Job: FACTEUR PR Intern

Location: Cleveland, Ohio

College you attend: Cleveland State University, studying Promotional Communications with a minor in Digital Design 

Currently, my favorite...

Book I recently read or reading: I’m usually super busy so I don’t have a ton of time to read, but I have been slowly working my way through Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath. It was a suggestion from my design professor for some inspiration to be applied in both my life and work, and it has some really great points. I never thought I would be the kind of person who reads the “self-help” type of book, but this one is so good! 

Part of my job: Getting to know potential/current clients! I absolutely love the process of getting to know a new brand or business. Seeing the client’s passion for what they’re doing, and the challenge of personalizing everything you do for them based on that, is always such a good learning experience. 

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Album or song: Drake’s new song, “Nice for What,” has been on repeat on my phone for days!

Magazine I read: This probably makes me sound like an old lady, but when I go to get my hair done, I always read through the entirety (every page, front to back!) of either Harper’s Bazaar or Vogue while I’m sitting in the salon. It’s like my ultimate relaxing me-time and also a great way to catch up on all the goings-on of popular culture.

Blog I read: This might not exactly be a blog, but my absolute favorite e-reading comes from the W Magazine In & Out email subscription. Every few days, they send out a page of current trends, news from the fashion/entertainment industry, and culture, among other things. It’s written in a fun sort of “what’s hot and what’s not” format and has lots of dry humor, which I love. 

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Place I visited: I studied abroad in London, England this past summer, and it absolutely felt like home to me for the two months I was there. London is such a beautiful city and has incredible culture, people, food, and scenery that you can’t help but fall in love with. I also absolutely have to mention Edinburgh, Scotland (pictured above). It’s not a city on most people’s radar, but oh goodness, it should be! I was only there for a few days, but it stole my heart. 

Clothing/accessories/shoes I bought: This is honestly the hardest question! I’ll confess I am a bit of a shopaholic… I’ll shout out my favorite thing that I’m wearing a lot right now. It has to be a scarf I bought in Edinburgh, made from Scottish sheep’s wool, and colored like those classic Burberry scarves. I love to throw this on with a trench, or tie it around my purse handle if it’s a bit warmer. I also feel like I have to mention a pair of earrings from the Balmain collaboration with H&M. They are the funkiest and largest earrings I own. I feel like they are timeless, and they are my favorite thing I have ever splurged on. I have never worn them out because they are that intense and extremely heavy but I love to open the box every now and again just to look at those stunners! 

Event I attended: This is more of an exhibition. (But I’m gonna say it, anyway!)  Eyewitness Views at the Cleveland Museum of Art. I have a membership to the museum through my school, so if I’ve got nothing to do on a Sunday, that’s where I go. I saw this exhibition a few days ago and the whole collection really blew me away. 

Instagram account: I get a lot of style inspiration from Gabriel Gzimailaite. She likes to be frank with her audience, letting them know that her life is not always as glamorous as it seems on instagram, which is a nice contrast to most fashion influencers out there. Oh, and my own, hannikayz, of course!

Food I ate/restaurant I tried: My ultimate go-to is falafel at Tommy’s, which is a Cleveland institution, but you can find me trying out any and all restaurants with vegan options. A more recent favorite has to be Townhall. It’s located so close to me, in Ohio City, and they have a super unique and delicious veggie burger. Beet ketchup anyone?

Drink: I always say a glass of Prosecco a day keeps the doctor away! But, in all seriousness, I have an almond milk vanilla latte every morning to get my day started off right.  

TV show or movie I watched: I just binged the newest season of How to Get Away with Murder on Netflix. That show always makes me want to become a badass woman lawyer, or at least dress like one!

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Thing overall I'm obsessed with: Chanel runway shows. I can binge watch them just like a TV show. The extreme effort that goes in to every single one to make them totally unique gets me every time. My personal fave is the SS14 Haute Couture show, which is really what got me into fashion, and I constantly go back to it even as new shows come out.  

Apply for the FACTEUR PR Fall Internship!

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Attention college students! FACTEUR PR is currently seeking organized and enthusiastic candidates with a passion for PR, social media, and marketing to join our team this fall season (September-December)! Interns will receive mentoring and experience in public relations, social media, and content marketing with an emphasis on client relations, project management, relationship building, visual communications, and strategy,

Interns will be required to be in our Ohio City office up to 15 hours a week, as well as work special events as needed.

While there is no typical day, interns can expect to work on:

  • Media relations: research (outlets, reporters), outreach, editorial calendars
  • Social media: research, management, news, trends, advertising, content, influencer outreach
  • Content: researching, writing, blogging, designing, e-mail marketing, optimizing
  • Writing: pitches, press releases, biographies

Does this sound like an opportunity you might be interested in? Learn more and apply here

Want to know what it's like to intern with FACTEUR PR? Check out our former intern Julie Hong's blog post! 

Office Jams: Summer 2018 Playlist

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Music has always been an enormous part of my life. In fact, if it wasn’t for music, I don’t think I’d be working in the field of marketing and public relations. 

Some of us love peace and quiet while we’re working. That is largely true for me, especially when I’m doing a lot of writing. But much of the time I do love some music in the background that keeps me energized and inspired to conquer the tasks and projects ahead of me. I shared a productivity playlist here last spring, and we’ll plan on sharing these more regularly each season. We hope this puts a little pep in your step - enjoy!

FACTEUR PR: Summer 2018 Playlist:

Currently: Favorites with Chloe Taylor

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Welcome to Currentlya new series from FACTEUR PR where we share the latest favorites of our staff and clients here on our blog! In this edition, get to know Chloe Taylor, FACTEUR PR Spring Intern. Read on!

Name: Chloe Taylor

Job: FACTEUR PR Intern

Location: Valdosta, GA

College you go to: Valdosta State University, studying Communication and Public Relations

Currently, my favorite...

The Idiot Book

Book I recently read or reading: I’m currently reading The Idiot by Elif Batuman. Being a cross-cultural communication major at heart, two of my favorite things to study are language and culture (+ the way they interact). This novel examines both of those things in a very beautiful way and shares a cute love story at the same time!

Part of my job: All of the new things I’ve been learning! I’ve been able to take things I enjoy in my everyday life and put them into my work which is a really cool thing to be able to do.

Album or song: It’s not a new album, but every summer I come back to Evil Friends by Portugal. The Man. It’s been my go-to summer album every since it dropped in 2013.

Magazine I read: I have an entire collection of Nylon issues I adored in high school and was super bummed when I heard they wouldn’t be printing anymore.

Blog I read: the blue eyed gal. Every blog post is written in both English and Spanish, so it’s been a great tool to use as I’ve been trying to improve my Spanish lately! (+ Augustina Torti one of the coolest girls I can think of!!)

 BEACHVIEW BOOKS IN ST. SIMONS ISLAND, GA

BEACHVIEW BOOKS IN ST. SIMONS ISLAND, GA

Place I visited: I’d like to do a lot more traveling, but I love going to St. Simons Island in Georgia. It’s a quiet little beach town with a lot of greenery and biking trails. Plus, it features one of my favorite little bookshops that’s filled with used classics!

Clothing/accessories/shoes I bought: A few weeks ago, I bought this hand-dyed Pisces koi fish shirt from Urban Outfitters and it’s super soft/cute/very flowy. I can’t get enough of it!

Event I attended: This isn’t a professional event, but we have little culture nights at my college where people share stories, art, dances, and writings they’ve done in their own languages or with references to cultures they’re a part of/studying/appreciate. Those are really cool, and we had an Arabic-French night I went to with some friends recently.

Instagram account: I feel like I should use this opportunity to plug myself, but I’ll refrain haha! The only non-celebrity/company I have notifications on for is @laiapcy! She’s always posting the cutest outfits and pictures of her little dog Jack!

Food I ate/restaurant I tried: I don’t have any particular restaurant in mind, but I love little local sandwich shops! Anytime I go to a new place, that’s something I look for.

Drink: Iced green tea. Didn’t even have to think about that one!

TV show or movie I watched: I actually don’t watch a lot of TV! I usually only keep things like reality shows on for background noise.

Thing overall I'm obsessed with: My Wacom tablet! It was gifted to me for Christmas and using it to make digital art has been a really relaxing hobby for me lately.

Yield better results on Instagram with a little curation and cohesiveness

Instagram curation

We all want to create those beautiful Instagram pages that bring in new followers that turn into clients and customers. We know the pages I’m talking about — the ones that have all the pictures that are so beautiful, edited well and content that is well-curated.

Mav Social recently published an article on creating a feed on Instagram that matches your brand and looks cohesive. Their helpful articles explains that while “your photos look brilliant when viewed individually, they could be a jumbled mess when seen together,” which is one reason to create a beautiful feed. Nobody wants their first impression to be a messy one. Brand recognition will also help people remember you! If you have a beautiful page, people won’t have to even look at your handle to know it’s your content, automatically knowing in their mind that this picture belongs to you!

 @FACTEURPR

@FACTEURPR

How do these brands do it?

Well, I wanted to share some insider tips! This blog post was inspired by FACTEUR's own Instagram feed. I am amazed by how well Reena, the founder of FACTEUR, puts together each Instagram post to tie so well into the rest. She makes sure the colors are cohesive and that everything is on-brand and is recognizable for our audience.

Knowing your audience is super important when launching a brand as well as when marketing one. I run a personal blog, and I can definitely attest to this. I run an Instagram page as well, and I know that my audience would be thrown off if I all of the sudden started posting a black and white photo when the rest of my pictures are very colorful and highly saturated. I know my audience enjoys and expects bright colors and through researching other Instagram influencers they follow, they engage with similar pages.

While it may sound boring to post content that all matches, it actually becomes very appealing to the eye of the follower.

In the Mav Social article I mentioned earlier, they shared this photo as an example from Fossil’s Instagram feed. It shows that they choose consistent colors to focus on, but so followers don’t get bored, they switch up the hue every nine photos.

 @FOSSIL

@FOSSIL


While the content may not be exactly the same in each individual photo, overall it still looks cohesive and their photos are always of high quality.

A new website that I recently learned about and saw that was given also as an example in this article is  the blog on Design-seeds.com. This blog offers  a great way to figure out a color palette for your brand/company. Here are some examples of the ways they help inspire you:

 @INSOMNIA

@INSOMNIA

 

As you can see in this photo that @In_somnia_ used on their Instagram, they were able to pull out these beautiful six colors. Out of these six colors, they could decide to continue using a few of them in their upcoming Instagram pictures!

Imagine if this picture was randomly thrown into one of the color schemes from Fossil. It would look out of place and if a follower was looking at the Instagram page, some followers may be turned off by how out of place the picture looks and leave, meaning you would lose out on a new follower, sale or future customer.

A sense of unity, even on your Instagram feed, makes your audience feel part of your brand.

Visual Psychology

Streamlining the look and feel isn't about deceiving your audience. In fact, with so much noise on social media, it's helpful to post things that are only relevant (and save the fun, on the fly stuff for your Stories!). Photos can create an emotional response to your audience, so make sure you are helping to create the right ones!


Apps to help you edit your pictures

There are so many options out there today for you! Choosing the right one for you may take a couple of tries!

My top three suggestions for apps to help you edit your pictures:

  1. VSCO: great for creating each picture with the same filter

  2. Lightroom: awesome for editing details/specific colors in pictures

  3. A Color Story: fun and creative filters as well as editing functions like Structure, Curves, and more

Now, don't forget that photos aren't the only thing you need to developing an engaging Instagram presence. Once you create eye-catching and on-brand visuals, you need relevant and powerful captions, as well! 

Need help on ideas of what to post? Check out FACTEUR's Instant Resources section and get your hands on some content calendar worksheets for a year's worth of ideas to get you inspired and started! 


Danie Minor is a recent graduate of Kent State University, where she studied public relations. She is passionate about all things having to do with social media and influencer relations.

Apply for the FACTEUR PR Summer Internship!

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Attention college students and recent grads! FACTEUR PR is currently seeking organized and enthusiastic candidates with a passion for PR, social media, and marketing to join our team this summer season (June-August)! Interns will receive mentoring and experience in public relations, social media, and content marketing with an emphasis on client relations, project management, relationship building, visual communications, and strategy

Interns will be required to be in our Ohio City office eight hours per week and two hours per week working from home, as well as work special events as needed.

While there is no typical day, interns can expect to complete approximately 8-10 hours of work per week with the following: 

  • Media relations: research (outlets, reporters), outreach, editorial calendars
  • Social media: research, management, news, trends, advertising, content, influencer outreach
  • Content: researching, writing, blogging, designing, e-mail marketing, optimizing
  • Writing: pitches, press releases, biographies

Does this sound like an opportunity you might be interested in? Learn more and apply here

Want to know what it's like to intern with FACTEUR PR? Check out our former intern Julie Hong's blog post! 

How to take on event planning & marketing to college students

marketing to college students

I recently took over the marketing department at my university’s bookstore. As a primarily commuter campus, our store’s goal for marketing was “outreach, outreach, outreach.” This meant creating and executing events that would bring more students into the store and create an elevated awareness of our presence in the university population.

When you throw an event for a company you work for, whether you’re in charge of the marketing department or were just given the opportunity to pull something together, there are a few things to keep in mind that could help you to go from just throwing an event to succeeding at it.

There is no event if no one shows up.

Merely planning an event is not enough, you have to effectively market the event to your audience for it to be truly successful.

In my experience, trying to captivate the attention of anyone, especially college students, is very difficult. More than ever, people are moving and sifting through messages faster and faster. The American Marketing Association reports that people’s attention is the most scarce resource of any modern marketing plan. Whether it’s email, signage, flyers, or even word of mouth, people are capable of seeing and instantly dismissing any message. This means that whatever message you are putting out there has to be something worthy of their extended attention.

When I am marketing for the college campus community, I keep those statistics in mind. Because of the fact that my college student target audience have lives where they are constantly busy and merely skimming through every message they see, my goal is to get my message to them in as many ways as possible.

It is only because I have identified the habits of my target audience that I know this works best for my brand. You should take time to do the same; identify who your audience is, and then, how, when, where, and why they consume their media.

Every student has different media consumption habits; some delete all their emails and spend all day on social media, some will only ever see an email, some will only see signage, etc. So, I will do my best to cover all of those bases, repeatedly. (This includes any social media, the university weekly Events Calendar email blast, paper signage/handouts, and digital signage which is projected on screens around the Student Center.) I find that if I update every single possible place with messages about my event (starting about a month to three weeks beforehand) the majority of students will see it, and I will have the most success. Because I repeatedly hit up these things with posts and graphics, they will see my message more than once, driving some familiarity and curiosity about it.

This tactic of coming at the consumer from all possible angles is not the best for every target audience. In fact, with some target audiences it might drive annoyance more than anything. It is only because I have identified the habits of my target audience that I know this works best for my brand. You should take time to do the same; identify who your audience is, and then, how, when, where, and why they consume their media.

When you are faced with the task of getting the word out about an event, come up with an exact plan that you can see through to the end. Identifying your target audience will help you compile a list of every place you want a message to be. Finalizing this list should be your first step.

This list turned into my most critical organizational tool as it kept me focused and aware of every outlet I wanted during my entire planning process. Once you have identified your outlets, your message should be finalized. Customize the message for each outlet and then track progress in your original list. The more places your message appears, the more likely people are to start recognizing it and gaining interest in attending, which, leads to my next point:

Incentivize

College students often are looking out for number one: themselves.

In order to get people interested in coming to my events, I create some sort of incentive. People, and students especially, are extremely busy, so they won’t come to an event unless they benefit or they see the potential to benefit.

The most effective incentive for a store event is a discount on your merchandise. If your company is able, offer anywhere between 5-15% off one item when they come to your event. If this doesn’t apply to your company or brand, consider having guests be able to enter a drawing when they attend an event. I recently had success doing a giveaway for a $100 gift card to an upscale restaurant which brought people in because they wanted to win, and then ended up staying for the actual event.

If giveaways aren’t your thing, bring something to the event which will benefit your guests. As crazy as this sounds, one of my most successful incentives was when I brought in dogs from a local animal shelter for a stress relief event. My target audience go crazy for adorable dogs so I knew having some at my event would inspire a lot people to come. The best part about having something out of the ordinary like this is that word-of-mouth marketing comes into play. People texted and Snapchatted their friends when they saw an opportunity to play with some adorable puppies and encouraged their friends to also enjoy the experience. Therein lies your success: When people step into your space and see what you have to offer them and they like what they see. So, make sure what you’re offering is clear, obvious, and noteworthy. 

Interaction

Interaction with guests is absolutely critical to building a clientele and leading to more success in the future.

When you throw an event, introduce yourself and your colleagues to new faces and old. Whether you’re representing a large corporation or a small family-owned business, connections between people make a huge impact. Customer interaction is now more important than ever, with 54% of some companies rating customer interaction as being in their top 5 list of priorities, and half of those rating it their #1 priority.

You build trust when your guests can identify a face, voice, or attitude that they automatically can associate with your brand. One successful event will only lead to more successful events if you have made your attendees want to come back. This doesn’t mean leaving them happy, but leaving them happy AND wanting more.

Measure your success and identify your weaknesses.

Once you’ve thrown your first event, you will have a much better idea of what to plan for in future event planning. I’m not ashamed to say my first event didn’t go over that well because it enabled me to identify what I was doing wrong. If your attendance is low, you didn’t market or incentivize enough. If people came but seemed less than impressed, you didn’t plan or interact well enough.

With each event you plan, what works best will become more and more obvious and you will be able to expand and focus on those things that will create effective and successful events for your brand. And remember, marketing is an ever-changing field, so always try new things in order to be more successful.


Hannah Krisinski is a junior at Cleveland State University, where she studies Journalism and Promotional Communications and minors in Digital Design. She currently handles marketing, promotional work, and event planning for the CSU bookstore, where she is able to use creativity and innovative ideas to engage in campus life nearly every day.