Why January is a great time to initiate a PR campaign
The new year is often a slow time for both news and business. So, how do you make the most of these quiet months at the beginning of the year? We like to make use of the “New Year, New You!” mentality, and take this time to launch a new PR campaign.
After the chaos of the holidays, consumers are looking less for new products, and more for inspiration. So, why not place your brand at the center of that inspiration? A PR campaign can raise awareness and inspire your potential AND existing consumers. Not to mention, it is a great time to make any changes to your brand image.
Do you see the need for a new logo or new branding? Have you been working on a new website or product? January is the perfect time to launch these updated assets and unveil your catchy new brand image. Make sure you let your audience know about new elements and help them get excited for any changes by promoting and “launching” at the New Year. Once you have polished your new brand to perfection, jump right into letting everyone know about it with a new PR campaign.
Launching a new campaign is a chance to exercise your team’s creativity and figure out the best plan for the coming months. It is important to tailor your PR message whether you choose to place your brand in the hands of influencers, editors and journalists, or secure placements with celebrities or other media. Think about the year ahead. Consult your 2023 marketing plan (Still don’t have one? Check out our instant download template here!) and decide what are your goals for the year. How can you utilize PR to help achieve those goals?
Some ideas for PR in the beginning of the year may include a focus on keeping up with wellness-based resolutions, creating healthy new habits, celebrating Valentine’s Day, and even President’s Day. How can you tailor your pitch message to fit into these spaces and ideas?
Another important thing to keep in mind during this time is your schedule for long-lead pitches and placements. If you have your sights set on a long-lead print publication placement this year, start your search for the right people to pitch in January. Find contact details and work address, so you can reach out and send any relevant materials well in advance of any deadlines. If you’re unsure of when that might be, most major publications release a media kit which will include their publishing deadlines. Add these dates into your marketing calendar for the year and remember to pitch well in advance in order to be on time! More PR tips from the DIY PR Project
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