A brand without a community is simply a commodity. We go beyond just payment-for-content transactions and help to identify influencer and celebrity partners, nurture relationships, and develop communities of loyal brand enthusiasts. In the dynamic landscape of today's digital world, these relationships are not just endorsements; they are strategic partnerships that can elevate your brand to new heights.
We have the resources, contacts, and experience of a larger agency with the personalized service of a boutique firm. We view ourselves as members of our clients' teams, becoming involved not just in one aspect of the business but understanding how our efforts serve a deeper function of strengthening sales, driving marketing goals, and company growth.
Our expertise lies exclusively in the lifestyle space and we have extensive first-hand experience promoting both experts in this space and direct-to-consumer brands, services, and products. We know your target audience because we are your target audience.
We continually evolve our communications strategy. We build on tactics that produce results and consistently approach media with new angles, innovative ideas, seasonal trends, and product launches, aligning brands with timely and relevant topics.
Kind wordsReena & the FACTEUR team have been more than helpful for the past few years we have been working with them! Reena is intentional about creating a comfortable space to freely brainstorm ideas during meetings, which I appreciate so much! You can feel the hearts of this PR company as they provide beyond their scope of services while exposing your brand to exciting opportunities and new connections. Avarelle has been able to propel further as a beauty brand, thanks to FACTEUR PR! Cheers to winning together!
— Jenny Hwang, Director of Marketing, Avarelle Cosmetics
We’ve worked with many agencies, and you are the best of the best!
— Dr. Tiina Meder, dermatologist and founder of Meder Beauty
We first met with FACTEUR when we had the need to move quickly on a last-minute PR project. Reena and the FACTEUR PR team not only took on this challenge and fast turnaround but were able to add to our scope with both influencers and additional digital media hits. Reena always has attention to detail, as well as additional ways and resources to create successful PR campaigns. We’ve now continued our relationship and are very pleased and happy with our coverage and the successful relationship we’ve built.
— Alyssa Hilliard, Senior Director of Marketing, Sunless, Inc.
“I can safely say that all of us at PathoSans have been very impressed, and even surprised, with your excellent work, serving spirit, and professionalism…and have raised our expectations for all of our other agencies and partners. I would avidly recommend FACTEUR PR to anyone in need of your services.”
— Dan Roglin, Business Strategist, PathoSans
“Highly recommend working with FACTEUR not only because they are incredibly results driven, but they’re so polished and easy to work with. We brought Reena and the team on to help revitalize our media relations and augment our product launches. They not only worked hard to truly understand our business (which is not easy) but showed incredible results within weeks of coming on. They’ve helped scale our brand message and have gotten us PR hits we could have only dreamed about.”
-Katelyn Stiver, Director of Marketing, Boogie Board
We’ve been impressed with the level of professionalism, enthusiasm, collaboration, and confidence that the FACTEUR team exhibits. FACTEUR played a positive role in the success of our product launches. Thank you all for your support!
— Jinny Chung, Marketing Manager, iOttie
Working with FACTEUR PR could not have been more of a pleasure. Reena is bright and personable and immediately put me at ease. She took the time to understand my business and the problems I was having, and we worked together to create a strategy that worked for me. She was always willing to talk things through. FACTEUR helped me put together a professional press kit, communicate with publications both digital and print, and take my brand to the next level. I am forever grateful!
— Christina Orlando, Founder, Muse Monthly
I can’t imagine growing a brand without Reena and the FACTEUR PR team! Her responsiveness, creativity, and ability to tailor to her client’s needs are exceptional. My favorite thing about working with FACTEUR is imagining what is possible and then planning against it. FACTEUR PR is my trusted partner.
— Anne R. Kokoskie, Owner & Designer, Styled by ARK
Reena and her team have been amazing to work with. They are so great at communicating ideas and thoughts. One really special thing about this firm is their excitement, when we have a win you can totally feel they are just as thrilled! It's unique to find a firm that services many clients but you still feel so important to them.
— Molly Machmer-Wessels, Owner and Designer, Woodland Design Company
I started working with FACTEUR two years ago. I previously was using a national PR group that works with many vendors in the our industry. It was very cookie cutter and was not customized to our specialty, so I was looking to make a change. When I started working with Reena she had done her research and presented a PR packet customized to us. We have had a lot more PR coverage than previously not only locally but nationally, as well. I was so happy after the first three months I signed for another three to help continue with our PR plan. I can not speak more highly of her and the team. They really go the extra step to make sure you get the bang for your buck.
— Melanie Tindell, Owner and Designer, Oak + Honey Event Planning Co.
Depending on the scope of the project, you can expect your account to be staffed with at least three members of our team and up to six or more.
We typically work on client engagements for a minimum of six months to start. Most of our clients are on an ongoing retainer.
Yes. We work with clients across the globe and travel often to support them.
Our rates are really dependent on the service and scope. We are competitive and in line with other boutique PR and marketing agencies in the United States. After a brief discussion about your goals, we can put together a custom estimate for you.
Yes. Well, it depends. On some occasions, we will collaborate with non-profit clients we are passionate about or organizations in the community. But in general, the underlying mission of improving the lives or lifestyles of the people you intend to serve is a must-have of any brand we support. See some of our RECENT work.
