LAUNCH YOUR PR CAMPAIGN IN ONE DAY WITH A ONE-ON-ONE WORKING SESSION WITH FACTEUR PR.
Welcome to VIP Days at FACTEUR PR.
Immerse yourself (and your team) in a one-day, one-on-one intensive session to launch your PR campaign with FACTEUR PR’s Founder + Director, Reena Goodwin.
Join us Fridays this summer and prepare everything you’ll need to present and pitch your personal brand or business for local and national publicity!
HOW CAN PR BE A GAME-CHANGER FOR YOUR BUSINESS?
There is a journalist out there eager to hear from you today.
This isn't just a feel-good, cheer-you-on-to-lift-your-confidence "nice thing to say" for the sake of being nice. This is a fact. Because people tell stories. And people love to read stories.
As an expert in your field, you're a valuable resource not just to your consumers but to the channels that have a direct line to your customers, including the media. Media coverage also builds immense credibility and garners more eyeballs for you and your service.
After all, how are people going to buy from you if they don’t know that you’re selling what they want or need? That’s where PR comes in – earned media, or publicity, helps generate more visibility for your brand and as a result, it can create more demand for your brand, particularly if that publicity is favorable. According to a 2019 Nielsen study, 92% of consumers that they trust earned media coverage about a product more than any other type of media. It’s why you often see media logos like Good Housekeeping, Allure, Food & Wine, and more on a brand’s homepage – it showcases their credibility, and credibility leads to sales. PR is not only an effective tool in the overall marketing toolbox – it’s THE most effective tool in the marketing toolbox! But success doesn’t happen overnight.
HOW CAN FACTEUR PR HELP TAKE YOUR BRAND TO THE NEXT LEVEL?
FACTEUR PR is a boutique communications study for lifestyle brands. Over the last seven years, we’ve helped grow hundreds of businesses through our one-on-one services, courses, and webinars, helping them land unpaid media coverage in just about every consumer publication you can think of from ELLE, Martha Stewart, Wirecutter, Vogue, Refinery29…the list goes on. For a limited time, FACTEUR’s founder, Reena Goodwin, is offering an exclusive opportunity to participate in a VIP Day.
Why a VIP Day?
Earned media coverage is never a guarantee, and it never quite happens overnight. (Because earned media is unpaid.) The landscape is extremely competitive, but it’s certainly not impossible. When embarking on a PR campaign of its own, we have seen so many businesses get stuck in the critical beginning stages. Where does a brand even begin? Who do I pitch? When will I have the time to commit to this? Will anyone even care?
Together, we will accomplish more for your business in one day than most businesses accomplish in one month. During our VIP Day, Reena will work with you and your team to analyze your brand and its image, make recommendations on improvements, help put together a slick press kit, develop story angles that will wow the press, target the exact media you need to pitch, and set you up with a schedule for success.
In addition to these assets we’ll create together for your brand, you’ll also walk away with a ton more knowledge about how to get more publicity for your brand. If you’re new (or newish) to PR…
We’ve worked with many agencies, and you are the best of the best!
— Dr. Tiina Meder, dermatologist and founder of Meder Beauty