Trilogy Fitness Systems
Growing Trilogy Fitness Systems beyond the gym - with authority, visibility, and expansion
Industry: Fitness, Wellness & Performance Coaching
Trilogy Fitness Systems is a coaching-driven fitness model built to deliver measurable, sustainable results through structured programming, individualized planning, accountability, and performance-based progression.
FACTEUR PR was brought on to elevate the visibility of Trilogy Fitness Systems and founder Matt Kasee while differentiating the brand in a crowded fitness market. Through strategic media relations, expert positioning, local market outreach, and targeted press introductions, FACTEUR is helping establish Trilogy as a distinct voice around structured coaching, accountability, sustainable fitness, and why lasting results require more than access to workouts.
the impact
✔️ Strategic media positioning across fitness, wellness, longevity, lifestyle, and business audiences, expanding Trilogy's reach beyond the traditional gym category.
✔️ Local PR strategy developed around Trilogy's expansion, including a dedicated press release supporting the opening of its second location in the Cincinnati market.
✔️ Press coverage secured in men’s journal, NBC Select, parade, bold journey, bustle, huffpost, and counting!
✔️ Ongoing expert outreach positioning Matt Kasee as a trusted voice on sustainable training, accountability, performance, and the systems that drive long-term fitness results.
The three most common mistakes in core training are failing to focus on different directions of force, not progressing the core exercises, or only doing exercises that produce movement, such as situps and twists.
— men’s journal
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