The surgeonista
Growing a new cosmetic surgery practice with authority – and more profitability
Already a 3x board-certified cosmetic surgeon, we built upon Dr. Gina Maccarone’s existing strong reputation to earn national media & awards, helping her feel confident to step away from non-profit generating injectables to exclusive focus on surgery.
FACTEUR PR was brought on by Dr. Gina Maccarone to enhance her professional reputation and earn national recognition to outshine her competitors in the region as she started her new practice in 2024, The Surgeonista. Her mission: empower women to feel as good as they look.
the impact
✔️ The most nationally acclaimed cosmetic surgeon in Greater Cincinnati
✔️ Skin Anarchy Surgeon of the Year award won and Times Square reveal!
✔️ Press coverage secured in Business Insider, Harper’s Bazaar, Glamour, PureWow, Everyday Health, Byrdie, Daily Mail, MedEsthetics and counting!
✔️ 20% Growth Rate, 350k views, and 10% Average Engagement Rate in six months on Instagram – well above industry average!
Whenever there’s a cause for concern, social media tends to sensationalize the story. “A significant part of my job is educating patients about the risks and benefits of any cosmetic treatment,” Gina Maccarone, MD, a triple board-certified cosmetic surgeon and founder of The Surgeonista, tells Glamour. In her practice, Dr. Maccarone says, she has observed social-media-exacerbated concern about “breast implant illness” and, especially recently, injectables.
– Glamour, September 2025
The Surgeonista featured in Times Square, Fashion Week, 2025