PDO MAX
LEADING PROVIDER OF AESTHETIC PROFESSIONAL THREAD TREATMENTS GOES DIRECT-TO-CONSUMER WITH LúmEnvy SKINCARE & SKINTECH LINE
Beyond threads, PDO Max is leading innovation with LúmEnvy, a powerful brightening skin booster that improves skin tone, texture, and hydration. Featuring five potent ingredients—including PDRN (salmon sperm DNA), a celebrity-favorite for skin regeneration—LúmEnvy is already changing the microneedling experience.
Since March 2025, FACTEUR PR is supporting the brand both with B2B and B2C media relations and influencer relations, leveraging key opinion leaders and product trials to generate brand awareness and ultimately national media coverage and more recognition for the brand.
the impact
✔️ The most nationally acclaimed cosmetic surgeon in Greater Cincinnati
✔️ 3x winner of the MedEsthetics 2025 Reader’s Choice Awards and BeautyNews NYC Awards 2025
✔️ Press coverage secured in New Beauty, Cosmopolitan, PureWOW, The Strategist, Marie Claire, Byrdie, Elite Daily, US Weekly, Bustle, and more!
✔️ More than 1.5 million reached through targeted gifted influencer campaign on social media
With salmon DNA (PDRN), Centella Asiatica (a plant exosome) and niacinamide, this face mask minimizes pores, deeply hydrates, firms slack skin and brightens dullness.
– New Beauty, November 2025
