PDO MAX
LEADING PROVIDER OF AESTHETIC PROFESSIONAL THREAD TREATMENTS GOES DIRECT-TO-CONSUMER WITH LúmEnvy SKINCARE & SKINTECH LINE
industry: Medical Aesthetics & Skintech
Beyond threads, PDO Max is leading innovation with LúmEnvy, a powerful brightening skin booster that improves skin tone, texture, and hydration. Featuring five potent ingredients—including PDRN (salmon sperm DNA), a celebrity-favorite for skin regeneration—LúmEnvy is already changing the microneedling experience.
Since March 2025, FACTEUR PR is supporting the brand both with B2B and B2C media relations and influencer relations, leveraging key opinion leaders and product trials to generate brand awareness and ultimately national media coverage and more recognition for the brand.
the impact
✔️ 3x winner of the MedEsthetics 2025 Reader’s Choice Awards and BeautyNews NYC Awards 2025
✔️ Press coverage secured in New Beauty, Cosmopolitan, PureWOW, The Strategist, Marie Claire, Byrdie, Elite Daily, US Weekly, Bustle, and more!
✔️ More than 1.5 million reached through targeted gifted influencer campaign on social media
With salmon DNA (PDRN), Centella Asiatica (a plant exosome) and niacinamide, this face mask minimizes pores, deeply hydrates, firms slack skin and brightens dullness.
— New Beauty, November 2025
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CLIENT REVIEW
“It’s been a pleasure to work with Reena and her team! We are so happy we trusted the expertise of Facteur PR to launch our brand… The reason why we chose FACTEUR PR is that we felt that passion. We felt your niche expertise in the beauty and wellness industry. We spoke with many PR companies; as we were navigating and researching, that is what drew us to you the most. It just aligned so well… I highly recommend the team at Facteur PR, we could not have accomplished what we did without them!”
— Jaclyn Luongo, Vice President of Business Development and Brand Partnerships
