You're More Ready for PR Than You Think: Why Follower Count Was Never the Point
Why Follower Count Does Not Determine Whether You're Ready for PR
You've been told to get big first and land the press later. But what if the brand with 1,200 followers is actually more ready for national media than the one with 100,000?
In this solo episode of Grow Your Wellth, I want to dismantle one of the most common myths I see holding founders back: that your follower count determines whether you're ready for PR.
It doesn't.
I've watched small accounts land national coverage and large ones get ignored because journalists are not looking for the biggest audience. They're looking for the best, most credible answer to the question they're already writing about.
That is where the difference between attention and authority becomes important.
Virality is proof of attention. Authority is proof that the right people trust you. Those are two very different things, and understanding the distinction can completely change how you approach visibility.
In this episode, I break down the real path from credibility to authority to influence, and why marketing and PR are entirely different games. I also talk about why constantly chasing attention through flash sales and attempts to go viral can become a fast road to burnout.
There is also one non-negotiable: you cannot fake credibility.
If you're earlier in your journey, that does not mean you should pretend to be further along. Instead, I walk through how to start building a real track record, from documenting client results to borrowing credibility honestly from mentors who are a few steps ahead.
The goal is not to look bigger than you are. It is to build the kind of credibility and authority that makes your expertise worth paying attention to.
Because slow authority beats fast virality every time.
A single PR placement done right can have an infinite shelf life, while an audience built on rented land can disappear with one algorithm change.
If you've been waiting until you feel "big enough" to pursue PR, this episode is your permission to stop waiting. That feeling rarely disappears on its own, and you may already be more ready than you think.
🎧 Press play to learn why follower count is not the real measure of PR readiness and what actually makes a brand worth covering.
Listen to full episode :
