How to Get Press Coverage as an OBGYN
Author: Reena Goodwin
Women's health is having a moment – and it's not a quiet one.
Menopause, fertility preservation, hormonal health, PCOS, endometriosis – these topics are dominating national headlines, filling podcast feeds, and driving millions of searches every month. The demand for credible, accessible women's health expertise has never been higher. And the OBGYNs who are showing up in these conversations are building practices that patients actively seek out.
The question isn't whether there's an opportunity. There clearly is. The question is whether your name is attached to it.
The Media Is Looking for You – But You Have to Show Up
Journalists at publications like Well+Good, Vogue, Healthline, and The New York Times aren't just covering women's health trends in the abstract. They're looking for qualified physicians who can speak to them with authority and make the information feel real and accessible to their readers. Expert sources who are easy to work with, have a clear point of view, and can explain complex topics in plain language are genuinely hard to find.
That's your opening.
But showing up for that opportunity requires more than being available when a journalist calls. It requires having clear, consistent positioning so that when your name comes up – in a Google search, in an AI recommendation, in a colleague's referral – the story tells itself.
This matters more now than it ever has. A growing number of patients are turning to AI tools like ChatGPT to find healthcare providers before they ever visit a website. And AI doesn't recommend based on ad spend or follower count. It recommends based on trust signals – media features, expert quotes, published thought leadership, consistent positioning across the web. The OBGYNs building that footprint now are the ones AI will surface when a patient searches for a fertility specialist or menopause expert in your market next year.
What Strategic PR Actually Looks Like for an OBGYN
It starts with your story. Before any pitch goes out, your positioning needs to be sharp. What do you specialize in? What's your perspective on the topics patients are most confused or concerned about? That point of view – articulated clearly and consistently – is what makes a journalist want to quote you instead of someone else.
From there, visibility is built through the right placements in the right places. A quote in a national piece on perimenopause. A feature on a women's health podcast with a highly engaged audience. A "Top OBGYN" recognition in your region. An expert contribution to an outlet your ideal patient already trusts. Each placement adds to a media footprint that signals authority to every new patient who looks you up – and makes the next placement easier to land.
And then – and this is where most practices leave real value on the table – that coverage has to be put to work. Your press wins belong on your website, in your email communications, woven into how your team talks about the practice. A feature in a major publication isn't just a proud moment. It's a trust signal that can convert a hesitant patient into a booked appointment for years after it publishes.
The Conversation Is Already Happening
The cultural appetite for honest, expert-led women's health content isn't slowing down. Topics like menopause, fertility, and hormonal health have moved from niche to mainstream – and media coverage in this space is only growing.
If a journalist is writing about what women in their forties need to know about perimenopause, they're going to find an OBGYN to quote. It might as well be you.
PR builds the kind of visibility that makes that happen – and the kind of trust that turns that visibility into a thriving practice. If you're ready to explore what that looks like for yours, book a discovery call with FACTEUR PR and let's talk.
