Step Aside, SEO – How Brands Can Optimize for GEO and AI Discovery
Is SEO dead? Not quite — but it’s no longer the only way people discover brands.
In this episode of Grow Your Wellth, Reena dives into one of the most important shifts in digital marketing today: the rise of GEO (Generative Engine Optimization) and the growing power of AI discovery. As search behavior evolves beyond Google, understanding how to optimize your brand for AI-driven platforms has become essential for visibility and growth.
Drawing from a groundbreaking Muck Rack study that analyzed one million AI prompts, Reena breaks down the real data behind what’s driving nearly all AI citations today, and how this impacts your brand strategy. You’ll learn why consistency is the new keyword, and how SEO, PR, and GEO now work together to shape how your brand shows up across generative search engines and AI tools.
This episode outlines both short-term actions you can take now and a long-term roadmap to future-proof your brand’s online presence. Whether you’re leading a marketing team, managing your own business, or building thought leadership, these insights will help ensure your brand doesn’t just exist — it gets discovered in the AI era.
🎧 Press play to learn how to optimize your brand for GEO and AI discovery — and stay visible in the next wave of search.
Listen to full episode :
