Paid or Organic Media – Which Should You Invest in First to Grow Your Brand?
Paid or Organic Media: Which Should You Invest in First?
When you’re building your brand, one of the biggest questions I hear is whether to focus on paid ads or organic media first. It can feel overwhelming when every dollar and every hour matters.
In this episode of Grow Your Wellth, I break down the pros and cons of both approaches and explain how they work together. I share the smarter order of investment so you can grow sustainably, avoid wasting money on ads too soon, and build the kind of organic authority that makes every future marketing dollar work harder.
You’ll learn how to:
Avoid spending on ads before your brand is ready
Build organic media and authority that amplifies future campaigns
Make each marketing dollar more effective
Grow your visibility without burning out
If you want to see how to scale paid media the smart way once your organic foundation is strong, check out my conversation with Fulya Uygun of Bowery Boost in another episode, Scaling Smart: Making Every Ad Dollar Count
🎧 Press play to learn how to prioritize paid and organic media, grow strategically, and make your marketing budget work for you.
Listen to full episode :
