MONA DERMATOLOGY
Local leader in medical and cosmetic skincare THE MOST NATIONALLY RECOGNIZED IN THE REGION
Industry: Dermatology & Cosmetic Skincare
MONA Dermatology's media relations strategy is centered around securing national media coverage to enhance the practice's local brand awareness in Cincinnati. By positioning MONA Dermatology as a leading authority in skincare, the strategy targets top-tier health and lifestyle publications, influential beauty bloggers, and widely-read online platforms. By amplifying these narratives on a national scale, the aim is to create a ripple effect that not only elevates MONA Dermatology’s profile but also draws attention to their local expertise, fostering trust and recognition within the Cincinnati community.
the impact
✔️ More than 16 billion media impressions with an ad value of $50.5 million amassed in the first quarter of working together.
✔️ Press coverage secured in ELLE, Glamour, First for Women, Byrdie, Popsugar, Woman’s World, Yahoo, Real Simple, and more.
✔️ Brand sees more than 25 new patient bookings per day!
“Menopause is a natural phase in a woman’s life characterized by hormonal changes, particularly a decline in estrogen levels,” says Mona Foad, MD, MHS FAAD, an Ohio-based-board certfied dermatologist and founder of MONA Dermatology.
— Woman’s World
Featured In
CLIENT REVIEW
“The FACTEUR team offers a magical combination of industry knowledge and strategy that elevates your brand and helps you forge authentic relationships with media and influencers. In an increasingly crowded space, FACTEUR helps craft messaging that breaks through the noise and delivers real results. I couldn’t ask for a better PR partner!”
— Casey Burleigh, Director of Marketing
