Headbands of Hope Q1 Influencer Campaign and Details
1. Campaign Objective
a. For this partnership, we’re seeking a partner who can authentically represent the Headbands of Hope brand, share their personal experience with our products, drive awareness of the impact behind every purchase, and confidently recommend Headbands of Hope to their audience. (Link to campaign brief HERE.)
2. Brand Overview
a. Headbands of Hope is a fashion-forward accessories brand offering stylish hair accessories including claw clips, scrunchies, headbands, hair pins and more, with a mission to give back. For every accessory sold, a headband is donated to a child with an illness.
Founded by Jess Ekstrom after she noticed children undergoing chemotherapy loved wearing headbands (but none were being donated), Headbands of Hope was created to fill that gap. Today, the brand is carried in thousands of stores worldwide and has donated more than 1.6 million headbands to children’s hospitals across the U.S. and 22 countries.
Each purchase supports a specific hospital, because these accessories aren’t about covering up hair loss—they’re about celebrating resilience, restoring confidence, and sparking joy, one headband at a time.
3. Deliverables
a. 1 unboxing stories set when products are received.
b. 1 GRWM/styling tutorial reel (1–1:30 min in length) showcasing the accessories while highlighting our mission to help children with Illnesses feel celebrated and confident.
c. Photos showcasing how you styled the accessories.
4. Timeline + Posting Windows
a. Content is due for review on Monday, Feb. 9 unless otherwise discussed and agreed upon in advance.
b. Once content has been reviewed and edits provided, the approved content must be posted by Monday, Feb. 16, unless otherwise discussed and agreed upon in advance.
5. Key messages / Do’s & Don’ts
a. Do’s
i. Do represent the brand authentically. Share your genuine experience wearing and styling Headbands of Hope, and speak in your own voice.
ii. Do highlight the impact. Clearly communicate that for every item sold, a headband is donated to a child with an illness.
iii. Do tell the story. When possible, reference the heart behind the brand—how founder Jess Ekstrom was inspired to create Headbands of Hope after seeing children regain confidence through headbands during chemotherapy.
iv. Do emphasize confidence and celebration. Frame the product as a way to celebrate resilience, bravery, and joy—not as something to “cover up” hair loss.
v. Do educate your audience. Share that headbands have been donated to every children’s hospital in America and across 22 countries, with over 1.6 million donations to date.
vi. Do encourage meaningful purchases. Mention that each order includes confirmation of the hospital it supported, reinforcing the tangible impact of every purchase.
vii. Do deliver content on time. Submit all deliverables by the agreed-upon deadlines to ensure campaign success.
b. Dont’s
i. Don’t miss deadlines. Timely delivery is required and essential for participation in this campaign.
ii. Don’t misrepresent the mission. Avoid oversimplifying or inaccurately describing the donation model or impact.
iii. Don’t position the product as a solution to hair loss. Headbands of Hope is about confidence, self-expression, and joy—not hiding or fixing.
iv. Don’t use overly scripted or forced language. Authentic storytelling resonates most with audiences.
v. Don’t shift focus away from the impact. The mission should always be clearly woven into your content.
vi. Don’t make unapproved claims or guarantees. Stick to brand-approved messaging and personal experience.
6. Expectations + Approval Requirements
a. Content Expectations
i. Authentic Representation: Share your genuine experience with Headbands of Hope products. Content should reflect your personal voice while highlighting the brand’s mission and impact.
ii. Mission-Driven Messaging: Emphasize that for every item sold, a headband is donated to a child with an illness. Include the story behind the brand, the founder’s inspiration, and the joy and confidence the headbands bring.
iii. Positive & Celebratory Tone: Focus on resilience, confidence, and self-expression. Content should uplift and celebrate children’s bravery, not position headbands as a solution to hair loss.
iv. Content Format: Deliverables include (e.g., 1 unboxing story, 1 GRWM/styling tutorial reel, static posts, etc.). Follow the agreed-upon creative format, length, and specifications.
v. Timely Submission: Submit content for review within two weeks of receiving products, unless otherwise discussed. Approved content must be posted by the agreed-upon date.
b. Approval Requirements
i. Review Process: All content must be submitted for review prior to posting. FACTEUR team will provide feedback or required edits within 3 business days.
ii. Edits & Revisions: Implement any requested changes and submit again for final review before posting. Only content that has been reviewed and approved may go live.
iii. Brand Guidelines: Content must align with Headbands of Hope’s messaging, tone, and visual standards. Avoid unapproved claims or off-brand messaging.
iv. Deadline Compliance: Adherence to deadlines is mandatory. Late submissions or missed deadlines may affect campaign participation.
v. Compliance with Platform Rules: Ensure all posts follow social media platform guidelines and disclose partnerships appropriately.
7. Good to know things on usage rights
a. Content Ownership: You retain ownership of your original content, but Headbands of Hope is granted a non-exclusive, worldwide, royalty-free license to use approved content for marketing, social media, website, email, and other promotional purposes.
b. Duration of Use: Headbands of Hope may use approved content for up to 12 months from the date of posting, unless otherwise agreed.
c. Modifications: Headbands of Hope may crop, resize, or make minor edits to content for formatting purposes. Any major alterations will be discussed with you prior to use.
d. Credit: When feasible, Headbands of Hope will credit your handle or name when using your content publicly.
e. Social Media Rights: Headbands of Hope may repost or share approved content across its own social platforms, website, newsletters, and marketing materials.
f. Content Removal: If you wish for Headbands of Hope to stop using your content after it has been published, please contact us. We will make reasonable efforts to remove it from future use, but past promotional materials may not be removable.
