Fotona: Your Beauty Secret Summer Influencer Campaign
Campaign Objective
Some things travel by word of mouth for a reason. Fotona has been beauty’s best-kept secret in physicians' offices and A-list treatment rooms for decades, and we're finally ready to let more people in.
We're looking for creators based in Los Angeles, New York City, and Miami who are ready to do more than post — they're ready to be part of something big. As a Fotona influencer partner, you'll experience the treatments firsthand, document your real skin journey, and become the reason your audience finally asks: what’s your beauty secret?
Brand Overview
There's a secret behind skin that looks healthy and effortless, and it's called Fotona. Trusted by physicians across 80+ countries for more than 60 years and used by board-certified dermatologists on themselves, Fotona is a global developer of high-technology laser systems spanning aesthetics, surgery, gynecology, dentistry, and beyond.
With clinically proven, precise, and customizable technology, Fotona's treatments are physician-led and backed by unmatched credibility within the medical community. The Kardashians credit it for their gorgeous, ageless skin. And somehow, many people have still never heard of it. Until now.
Fotona is bringing its decades of expertise to a broader audience and redefining how consumers think about aging by introducing a lifetime approach to skin health. Rooted in the belief that aging is a continuum, Fotona empowers people to begin caring for their skin before the first signs appear and to evolve that care as their needs change over time. It's a precision medical laser technology that refines, supports, and enhances skin at every stage of life: From your mid-20s, when you're protecting what you have and building on it, to your 40s and beyond, when you're ready to reclaim your skin's best chapter yet.
Through advanced laser aesthetic treatments, Fotona offers a non-invasive, modern solution for maintaining and revitalizing skin, with natural-looking results across a wide range of treatments and life stages. The mission is simple: make these innovations feel more approachable, aspirational, and relevant, meeting consumers wherever they are in their skincare journey. Beautiful skin doesn't happen by accident. But with Fotona, it absolutely looks like it does.
Deliverables
Influencer agrees to create and post the following content for each service completed at a Participating Clinic, up to a maximum of two (2) services:
Per Service (x2 if applicable):
1x Reel or TikTok showcasing the procedure or treatment received
1x Before & After photo post highlighting results from the treatment
If Influencer completes two (2) services, the total minimum content deliverables shall be:
2x Reels or TikToks (one per service), each showcasing the respective procedure or treatment
2x Before & After photo posts (one per service), each highlighting results from the respective treatment
Each piece of content must be distinct and specific to the service it represents. Influencer may not repurpose or reuse content from one service activation to satisfy the deliverable requirement of another.
Commercial Media Release: Influencer agrees to provide a signed release granting Brand the right to repurpose, amplify, and distribute all content created under this agreement across paid and organic commercial media channels, including but not limited to social media advertising, digital placements, and brand-owned platforms. No content may be used in commercial media without Influencer's prior written consent, as formalized through the execution of a separate media release form provided by Brand.
Timeline + Posting Windows
Content is due for review 7-14 days (depending on treatment) following appointment unless otherwise discussed and agreed upon in advance. Upload content for review HERE.
Once content has been reviewed and edits provided, the approved content must be posted within one week of content approval, unless otherwise discussed and agreed upon in advance.
Assets (links, imagery, references)
fotona.com
FOTONA Influencer Application Form
Click here to submit the form.
Form to submit content
FOTONA Content Submission Form
Key messages / Do’s & Don’ts
Do’s
Do represent the brand authentically. Creative control stays with you. Authentic storytelling (honest reflections on the experience) is what actually builds trust with your audience. We provide a detailed factual brief and physician review of medical claims; the creative direction is yours.
Do highlight the technology. Communicate that Fotona uses clinically proven, physician-led laser technology that reinforces trust and credibility with your audience.
Do speak to the lifetime skin strategy. When possible, reference Fotona's continuum approach to skin health—from preserving youthful skin to restoring it—and how it meets people at every stage of life.
Do emphasize natural-looking results. Frame Fotona treatments as a way to maintain and revitalize skin. Treatments help people look and feel like the best version of their natural selves, not overdone or altered.
Do make laser treatments feel approachable. Help destigmatize aesthetic treatments by sharing your personal journey and normalizing proactive skin care as part of an overall wellness routine.
Do position Fotona as a modern solution. Reinforce that laser aesthetics are minimally-invasive, customizable, and relevant across a wide range of skin concerns and life stages.
Do deliver content on time. Submit all deliverables by the agreed-upon deadlines to ensure campaign success.
Dont’s
Don't miss deadlines. Timely delivery is required and essential for participation in this campaign.
Don't make unapproved medical claims. Avoid guaranteeing specific results or making clinical statements beyond what has been brand-approved. Stick to your personal experience and approved messaging.
Don't position treatments as purely cosmetic or superficial. Fotona is a medically credible, physician-led brand. Content should reflect the science and intention behind the technology.
Don't use overly scripted or forced language. Authentic storytelling is key. Your audience should feel like you're sharing a personal recommendation, not reading from a script.
Don't focus solely on aesthetics. While results matter, the broader message is about confidence, longevity, and taking a proactive approach to skin health over time.
Don't misrepresent the brand or its capabilities. Avoid oversimplifying Fotona's technology or inaccurately describing how treatments work or what they address.
Expectations + Approval Requirements
Content Expectations
Authentic Representation: Share your genuine experience with Fotona treatments. Content should reflect your personal voice while highlighting the brand’s role of aesthetic laser technology across the aging continuum.
Content Format: Deliverables include (e.g., 1x Reel/Tiktok showcasing the procedure/treatment and Before & After results). Follow the agreed-upon creative format, length, and specifications.
Timely Submission: Submit content for review within two weeks of receiving treatment, unless otherwise discussed. Approved content must be posted by the agreed-upon date.
Approval Requirements
Review Process: All content must be submitted for review prior to posting. FACTEUR team will provide feedback or required edits within 3 business days.
Edits & Revisions: Implement any requested changes and submit again for final review before posting. Only content that has been reviewed and approved may go live.
Brand Guidelines: Content must align with Fotona’s messaging, tone, and visual standards. Avoid unapproved claims or off-brand messaging.
Deadline Compliance: Adherence to deadlines is mandatory. Late submissions or missed deadlines may affect campaign participation.
Compliance with Platform Rules: Ensure all posts follow social media platform guidelines and disclose partnerships appropriately.
Good to know things on usage rights
Content Ownership: You retain ownership of your original content, but Fotona is granted a non-exclusive, worldwide, royalty-free license to use approved content for marketing, social media, website, email, and other promotional purposes.
Duration of Use: Fotona may use approved content for up to 12 months from the date of posting, unless otherwise agreed.
Modifications: Fotona may crop, resize, or make minor edits to content for formatting purposes. Any major alterations will be discussed with you prior to use.
Credit: When feasible, Fotona will credit your handle or name when using your content publicly.
Social Media Rights: Fotona may repost or share approved content across its own social platforms, website, newsletters, and marketing materials.
Content Removal: If you wish for Fotona to stop using your content after it has been published, please contact us. We will make reasonable efforts to remove it from future use, but past promotional materials may not be removable.
Patient Privacy & HIPAA Compliance: To protect the privacy of other patients, please ensure that no identifiable patient faces, names, or personal information appear in any photos or videos captured at the clinic. This includes background footage, waiting areas, or any shared spaces. Compliance with HIPAA is required, and any content that inadvertently captures another patient must be deleted immediately and may not be posted or submitted as a deliverable.
Invite-only.
