ELEVATE YOUR BRAND TO NATIONALLY ACCLAIMED & DOMINATE YOUR INDUSTRY

THE PROVEN PATH TO PROMINENCE

FACTEUR’s PR program is specifically crafted for ambitious beauty and wellness brands, including skincare, health, cosmetics, body care, fragrance, nail, hair care, candles, and wellness supplements and tech brands ready to elevate their brand and grow their business. Whether you’re an emerging or established beauty brand, we’re here to provide the industry expertise and results you need to stand out and scale up in a competitive market. If you’re committed to delivering top-notch products and want your brand to reflect that excellence and attract new customers, our program is your next step.

STAND OUT & SCALE UP.

WE GET OUR CLIENTS FEATURED IN:

  • best boutique pr agency
  • best boutique pr agency
  • best boutique pr agency
  • best boutique pr agency
  • best boutique pr agency
  • interior design pr
  • wellness pr

Amy Gaston, Vice President of Strategic Growth / OhmBody

“I cannot tell you how much sleep I’ve gained back knowing we have great partners.”

FACTEUR'S SIGNATURE METHOD FOR CPG BRANDS READY TO ELEVATE & DOMINATE

PATH TO PROMINENCE

Want to become the most SOUGHT-AFTER BRAND in your INDUSTRY?

Our Path to Prominence method is a signature done-for-you framework to position you as a trusted brand, grow your visibility, and turn your recognition into revenue.

  • 1. Enhance Reputation

    We craft and polish your story, curate visuals, and enhance your professional positioning so you’re ready for the spotlight and maximum results.

  • 2. Elevate Recognition

    We pitch and place you in national media for gift guides, round-ups, and reviews, and podcasts, influencer features, and editorial awards that build massive trust and puts you in a league high above your competitors.

  • 3. Earn Revenue

    We help you leverage your nationally-acclaimed reputation and recognition to encourage increased revenue for your brand by integrating your trust-building wins across social, email, website, advertising, events, and partnerships.

FACTEUR’s CPG PR  PROGRAM

PICK ONE, SOME, OR ALL.

  • Local and national media outreach, including digital, print, TV, and podcast

  • Media interviews and earned media placements in publications like Allure, ELLE, Vogue, and more

  • Brand positioning and messaging

  • In-person and virtual desksides and events.

  • Thought leadership and speaking opps

  • Editorial awards

MEDIA RELATIONS

INFLUENCER RELATIONS

  • Ambassador program creation

  • Community management

  • Challenge groups

  • Influencer vetting and invitations

  • Contracts & negotiations

  • Scheduling coordination

  • Content creation & whitelisting

  • Influencer events & previews

SOCIAL MEDIA

  • Brand positioning

  • Editorial calendars

  • Content creation & curation

  • Channel management & growth

  • Community engagement

  • Social media PPC ad campaigns

DIGITAL MEDIA

  • Website design & development*

  • Photography & videography*

  • E-mail marketing*

  • Blog post creation and optimization (SEO)

  • Lead magnets & lead generation*

  • *Partner

EXCLUSIVE BENEFITS

  • NYC & LA PRESS EVENTS

    FACTEUR is the only beauty & wellness PR & marketing agency that hosts an exclusive event for media & influencers in New York City and Los Angeles each year. RENEW/WELL is an open-house experience unites your brand with up to 100 tastemakers who can introduce your brand to millions more. Our clients receive premium access leading up to, during, and after the event.

  • PREFERRED INFLUENCER NETWORK

    FACTEUR boasts a curated network of beauty and influencers across the United States ready to work with your brand on paid campaign, gifted engagements, affiliate basis, community settings, giveaways, UGC, and more. Having a pre-vetted group of high-performing influencers ensures the quality of your program – not to mention a shorter runway to launch!

  • Beauty Expert Community

    "Dermatologist-tested." "Esthetician-approved." We know expert endorsements are powerful. FACTEUR maintains a community of licensed skincare, body care, and hair care experts who are ready to work with our clients on product reviews, media interviews, events, content creation, retail trials, and more.

  • "You can feel the hearts of this PR company as they provide beyond their scope of services while exposing your brand to exciting opportunities and new connections. Avarelle has been able to propel further as a beauty brand, thanks to FACTEUR PR! Cheers to winning together!"

    — Jenny Hwang / Director of Marketing Avarelle Cosmetics

  • "The Facteur team offers a magical combination of industry knowledge and strategy that elevates your brand and helps you forge authentic relationships with media and influencers. In an increasingly crowded space, Facteur helps craft messaging that breaks through the noise and delivers real results. I couldn’t ask for a better PR partner!"

    –Casey Burleigh / Director of Marketing MONA Dermatology

  • "We have worked with many PR agencies over the years, and FACTEUR PR is the best of the best!"

    — Dr. Tiina Meder / Founder Meder Beauty

  • "The team at FACTEUR PR is extremely professional. From the moment I spoke to Reena on the phone, I was confident that she understood my goals. Ally and Erika responded to my emails fast and were always available for content edits when I needed them. The team connected me to multiple media outlets within the first month. I would wholeheartedly recommend FACTEUR PR to a dermatologist or a small business owner."

    Dr. Mansha Sethi Thacker / Board-Certified Dermatologist St. Luke’s MedSpa

  • "I cannot tell you how much sleep I gained back knowing that we have great partners."

    Amy Gaston | Vice President of Strategic Growth OhmBody

  • “I can safely say that all of us at PathoSans have been very impressed with your excellent work, serving spirit, and professionalism…and have raised our expectations for all of our other agencies and partners. I would avidly recommend FACTEUR PR to anyone in need of your services.”

    — Dan Roglin / Business Strategist PathoSans

  • “We first met with FACTEUR when we had the need to move quickly on a last-minute PR project. Reena and the FACTEUR PR team not only took on this challenge and fast turnaround but were able to add to our scope with both influencers and additional digital media hits. They always have attention to detail, as well as additional ways and resources to create successful PR campaigns. We’ve now continued our relationship and are very pleased and happy with our coverage and the successful relationship we’ve built.”

    — Alyssa Hilliard / Senior Director of Marketing Sunless, Inc.

  • "I’ve had the pleasure of working with FACTEUR PR for over a year. They are not only amazing professionals, but they truly know how to get brands the earned media coverage they deserve. (Just check out Vital Essentials 'In the News' webpage to see for yourself!) If you’re looking to boost your brand’s visibility and secure press coverage, I highly recommend connecting with Reena.”

    –Lydia Xiong / Brand Manager Vital Essentials

  • “I highly recommend working with FACTEUR not only because they are incredibly results driven, but they’re so polished and easy to work with. We brought Reena and the team on to help revitalize our media relations and augment our product launches. They not only worked hard to truly understand our business, which is not easy, but showed incredible results within weeks of coming on. They’ve helped scale our brand and have gotten us PR hits we could have only dreamed about.”

    Katelyn Stiver / Director of Marketing Boogie Board

  • "I can’t imagine growing a brand without Reena and the FACTEUR PR team! Her responsiveness, creativity, and ability to tailor to her client’s needs are exceptional. My favorite thing about working with FACTEUR is imagining what is possible and then planning against it. FACTEUR PR is my trusted partner."

    Anne R. Kokoskie / Owner & Designer Styled by ARK

  • "I wanted to give a shout out to my incredible publicist, Reena Goodwin, and her amazing team who I have been working with since July. Working with Reena has been a great experience. She is super approachable, hip, and genuinely cares about the business owners that she works with. With her help I have been featured in InStyle magazine, Real Simple, Healthline, The Healthy, etc. and been interviewed on local news outlets. I highly recommend her and her team."

    Melanie Shmois / Owner Mind Your Strength

  • “I started working with FACTEUR two years ago. I previously was using a national PR group that works with many vendors in the our industry. It was very cookie cutter and was not customized to our specialty, so I was looking to make a change. When I started working with Reena she had done her research and presented a PR packet customized to us. We have had a lot more PR coverage than previously not only locally but nationally, as well. I was so happy after the first three months I signed for another three to help continue with our PR plan. I can not speak more highly of her and the team. They really go the extra step to make sure you get the bang for your buck.”

    Melanie Tindell / Owner and Designer Oak + Honey Event Planning Co.

  • "Reena and her team have been amazing to work with. They are so great at communicating ideas and thoughts. One really special thing about this firm is their excitement, when we have a win you can totally feel they are just as thrilled! It's unique to find a firm that services many clients but you still feel so important to them."

    Molly Machmer-Wessels / Owner and Designer Woodland Design Company

  • "If you’re looking for PR and want to get your business featured by other sites, you should contact FACTEUR PR. I was only with them for a few months, but we got hits on Refinery29, House Beautiful, Lonny Magazine, and more!

    Kiley Story / Creative Director HOMIES

  • “We worked directly with Reena, owner and founder of FACTEUR. Reena took the time to understand our immediate needs with regard to PR. We were looking for positive stories around our community to generate local interest. Our scope of work was a pretty tall order, with not only a limited time frame, but also during Covid-19. Reena and her team did not miss a beat. They were direct with their communication at all times and met our deadlines. They also thought outside the box in order to generate interesting PR. I'd highly recommend FACTEUR. Great company and great genuine people.”

    Nancy Kelly / Regional Director of Marketing The NRP Group

Item 1 of 4
about your TEAM

MEET YOUR PARTNERS IN PROMINENCE

FACTEUR PR is an award-winning PR & marketing studio for beauty, HOME & wellness brands, dedicated to building awareness and trust to foster brand loyalty for sustained growth.

It's all about relationships. Whether via public relations, press, social media, influencers, brand partnerships, or events, our service – at its core – is to create meaningful connections that move the needle. 

with facteur pr, WE WILL SAVE YOU UP TO 30 HOURS PER WEEK WHILE WE

we boost your brand

  • increase business visibility & brand awareness

  • Secure top-tier media coverage

  • create beautiful & optimized content

  • elevate your social media presence & increase engagement

  • Develop a community of influencers to advocate & affiliate-sell for your brand

  • leverage the results for long-term impact

HOW TO LEVERAGE PRESS COVERAGE TO BOOST YOUR BOTTOM LINE:

  1. Share coverage as content on social media to wow your audience

  2. Use digital media coverage in online advertising targeting your ideal audience

  3. Showcase your media accolades on your homepage and social media bios to quickly establish credibility

  4. Distinguish yourself from your competition

  5. Impress potential stakeholders by highlighting coverage in a pitch pack

  6. Spread the feel-goods on LinkedIn to attract & retain top talent

  7. Expand on coverage via your blog to enhance SEO

  8. Utilize national media to secure local media

  9. Celebrate coverage in your e-newsletter with a special incentive

  10. Feature coverage in-office to dazzle your clients

  11. Help justify a higher price point

FAQ

  • We hear this a lot. The difference is strategy and positioning. We tailor every campaign using our Authority Accelerator framework, built on brand clarity, timing, and strong relationships with editors, influencers, and affiliate teams. We’re not just here to get attention, we’re here to help you grow.

  • While PR isn't pay-per-click, it directly impacts brand trust, conversion rates, affiliate performance, and retail readiness. Our clients see:

    • Press features that drive website traffic

    • Influencer buzz that creates UGC

    • Awards that open doors with buyers

    • And social proof that makes marketing efforts convert better
      We help you track and leverage every win — not just land it.

  • No problem. Some of our best results have come from early-stage brands with strong positioning and a standout product. You don’t need a dozen SKUs — you need one great story. We help you uncover and amplify that.

  • Absolutely. We love collaborating with your internal team or partners…and our work makes theirs stronger. PR gives them assets (press, awards, quotes, influencer content) they can use across email, paid, organic, and affiliate marketing.

  • Due to the nature & competitiveness of earned media, it will take longer to see results for CPG brands than service brands. That said, most of our clients start seeing early wins within 30–90 days, especially if we move fast with influencer seeding or product roundups. Long-term visibility builds over time, but the momentum compounds quickly once you're in motion.

  • We don’t guarantee specific features — no reputable PR agency can and if they say they can, run — but we do guarantee high-quality, consistent outreach with strategy, relationships, and relevance behind every pitch. Most of our clients get featured because of our relationships and our approach.

Ready to WORK TOGETHER?

LET’S CHAT