What I Look for Before Saying Yes: How to Know If Your Brand Is Actually PR-Ready
After 18 years in PR, I can usually tell within about five minutes whether a brand is positioned to knock it out of the park or struggle to land a single media placement.
It's not a magic gift. It comes from experience and recognizing the patterns that separate brands that are ready for PR from those that still have some groundwork to do.
And once you understand what those patterns look like, you can start spotting them in your own brand, too.
In this solo episode of Grow Your Wellth, I pull back the curtain on the exact criteria I use at FACTEUR PR before deciding to take on a client. I divide those criteria into two different buckets because PR readiness does not look exactly the same for everyone.
If you're promoting a person, the considerations are different from those involved in promoting a product. Understanding that distinction can help you evaluate your brand more clearly instead of relying on a one-size-fits-all definition of what it means to be "ready" for media coverage.
Whether you're a provider building your personal authority or a product founder working to get your brand noticed, the foundation is the same: you cannot build authority without credibility underneath it.
Before you start pitching, it's worth understanding where your credibility already exists and where there may still be gaps to address. This episode will help you take a closer look at where your brand stands today and what you may need to shore up before pursuing media opportunities.
Being PR-ready is not simply about deciding you want more visibility. It's about making sure the foundation underneath that visibility is strong enough to support it.
🎧 Press play to learn what I look for before saying yes to a PR client and how to evaluate whether your own brand is ready to pitch.
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