The DIY PR Project launches August 1

DIY PR

Launches August 1

This summer, FACTEUR PR is launching a new online program for small business owners, creative entrepreneurs, and anyone who wants to understand how to prep for and procure their own publicity: The DIY Project: Prep For & Procure Your Own Publicity.

Over the course of five weeks, virtual attendees will have the opportunity to learn the basics of public and media relations, from identifying your target audiences and outlets, to putting together a thoughtful plan, creating a press kit, perfecting your pitch, and more!

The DIY PR Project is different than any other PR or marketing workshop online. Part class and part consulting, you'll not only have access to educational videos and helpful workbooks, but also access to the community so you can receive thoughtful feedback and answers to questions along the way.

Each week's lesson, led by FACTEUR PR Founder and Director, Reena S. Goodwin, will be brought to you in the comfort of your own home or office. The links to the workshop videos are delivered straight to your inbox every week along with the corresponding workbook of the week.

At the end of the five weeks, you’ll walk away with your Brand Pitch Pack, ready with the tools necessary to pitch your brand to the media and a feeling of empowerment that you can secure earned media coverage for your business!

Now, you may be wondering, "is the intention of this program to eliminate the need for a publicist?" The answer is "no way!" I have been working in this field for 13 years. There is no way I can share all there is to know about PR in five weeks, because nobody knows it all. We are always still learning as this industry is always evolving. 

Nevertheless, in the nearly three years since launching FACTEUR PR, we have identified a segment of business owners who either cannot currently afford a full-time or contract publicist, or want to expand the skillset of their in-house team to also handle media relations. We're offering the chance to obtain a comprehensive understanding and the tools to be able to succeed at PR on your own time, anytime. 

Interested? Here are some important dates to put into your calendar:

May 1: DIY-PR.com goes live with information about the workshop
July 8:
Registration opens
July 31:
Last day to register and save $100
August 1:
The DIY PR Project officially launches. Registrants receive lesson #1.

Ready to learn more? Hop over to DIY-PR.com to sign up for our e-mail list for more information.

Recap: DIY PR Happy Hour

Last week we hosted our first DIY PR Happy Hour! The event, which sold-out two weeks in advance of it taking place, was held on Wednesday, September 26.

We welcomed 16 local professionals to our shared studio space in Ohio City to meet and teach them how to get their hands dirty with their own PR efforts.

We opened up the night with some mingling and munchies! This was a chance for everyone to exercise that one skill we all know we need: networking. Meeting other professionals in the same or similar career areas as yourself present invaluable connections and recognition for any future collaboration. Everyone hit it off, and we can’t wait to see what future relationships blossom from this!

DIYPR-Sitting.jpg

After we got some food and wine in, the learning began. During our session, Reena answered the these questions:

  • What is the difference between PR and Marketing?

  • Why is PR important and how does it help build revenue?

  • What assets do I need to prepare before sending my pitch?

  • How do I find the outlets and reporters that would be interested in my brand?

  • What are some affordable resources to help me DIY PR?

DIY PR Reena

We kicked things off with some comprehensive definitions of the different aspects of PR and the differences between public relations and marketing. As most of our guests are what we like to call solopreneurs, it becomes important to distinguish what kinds of media they can get, and how. Reena outlined the importance of paid, earned, shared, and owned media and divulged how each intersects and is used to promote a brand in the press.

In addition to making the connection to press, you need to have something to offer them. Everyone at FACTEUR wholeheartedly believes in the power of prepping for publicity, and that includes building a press kit. We shared and discussed some press kits that we recently developed for clients which showed off their brand and gave background on their history and offerings. Not only does this give a reporter an easy and beautiful run-down of exactly what you’re all about, but they also are handy to have for others as well. (Think investors, advertisers, and partners.) If you want a better idea of exactly what goes into a press kit, check out our blog post on the Top 10 Things You Need in a Press Kit.

Reena then shared her 12 Steps to DIY PR, a highlight of DIY PR Happy Hour. These steps are the reason most of our attendees came out for the event, and we made it easy to understand the process of prepping for and procuring your own media coverage. The steps are a simplified version of what we do here at FACTEUR every day, and we think everyone will find them comprehensive and easy to follow, with patience and perseverance.

From one attendee: “Thank you for hosting your DIY PR Happy Hour last week. I truly did not know what to expect from this event but your presentation and the attendees truly blew me away. I've never experienced a group of people willing to create a community of professionals who were so open and willing to help others so quickly. I am still on a high of inspiration from this event.”

If you, or someone you know, want to get your hands on these steps, and/or don’t have the budget to outsource publicity services for your brand, DIY PR is for you. Keep an eye out for more events like this one hosted by FACTEUR. In the meantime, be sure not to miss our upcoming Marketing Planning Brunch on November 3!

We hope to see everyone again soon, and to see some new faces at our next event!

Photos c/o Paige Moag

FACTEUR PR Digital Workshop: Fresh & Profesh PR Strategies for Startups Coming to FearlessCon

FACTEUR PR is proud to be part of FearlessCon, a digital conference event for creative entrepreneurs who are looking to learn real-world strategies to take their business to the next level. Now in its third year, FearlessCon's goal is to empower women around the world to create a life around their passions and turn their ideas into impact and income.  

Brought to you by the team at Femme & Fortune, FearlessCon will take place from the comfort of your own computers on Friday, May 12 and will be available to watch at any time after the live broadcast! Six women from around the world will be teaching topics on branding, public speaking, public relations, social media and more, including Reena Goodwin, founder of FACTEUR, who will present a workshop titled Fresh & Profesh PR Strategies for Startups. (See the line-up here.)

Tickets are $69 and on sale now! Just for our clients and community, take $10 off each ticket with the promo code FearlessReena. See you on screen!