Launches August 1
This summer, FACTEUR PR is launching a new online program for small business owners, creative entrepreneurs, and anyone who wants to understand how to prep for and procure their own publicity: The DIY Project: Prep For & Procure Your Own Publicity.
Over the course of five weeks, virtual attendees will have the opportunity to learn the basics of public and media relations, from identifying your target audiences and outlets, to putting together a thoughtful plan, creating a press kit, perfecting your pitch, and more!
The DIY PR Project is different than any other PR or marketing workshop online. Part class and part consulting, you'll not only have access to educational videos and helpful workbooks, but also access to the community so you can receive thoughtful feedback and answers to questions along the way.
Each week's lesson, led by FACTEUR PR Founder and Director, Reena S. Goodwin, will be brought to you in the comfort of your own home or office. The links to the workshop videos are delivered straight to your inbox every week along with the corresponding workbook of the week.
At the end of the five weeks, you’ll walk away with your Brand Pitch Pack, ready with the tools necessary to pitch your brand to the media and a feeling of empowerment that you can secure earned media coverage for your business!
Now, you may be wondering, "is the intention of this program to eliminate the need for a publicist?" The answer is "no way!" I have been working in this field for 13 years. There is no way I can share all there is to know about PR in five weeks, because nobody knows it all. We are always still learning as this industry is always evolving.
Nevertheless, in the nearly three years since launching FACTEUR PR, we have identified a segment of business owners who either cannot currently afford a full-time or contract publicist, or want to expand the skillset of their in-house team to also handle media relations. We're offering the chance to obtain a comprehensive understanding and the tools to be able to succeed at PR on your own time, anytime.
Interested? Here are some important dates to put into your calendar:
May 1: DIY-PR.com goes live with information about the workshop
July 8: Registration opens
July 31: Last day to register and save $100
August 1: The DIY PR Project officially launches. Registrants receive lesson #1.
Ready to learn more? Hop over to DIY-PR.com to sign up for our e-mail list for more information.