There is always a multitude of changes going on as transitions between seasons occur, and FACTEUR PR has been along for the ride! In the last month, we have been excited to have added four new clients to our roster of brands we love, deepening our commitment to the creative community! We’d like to introduce them to you here on our blog!
This company was founded just over a year ago and sells their line of products exclusively on Amazon. The Avarelle Cosmetics skincare line currently consists of acne cover, treatment, and spot patches, as well as an acne treatment spot solution and rejuvenating herbal infusion sheet masks for every skin type. Based in New Jersey, the brand sets itself apart in its use of all-natural ingredients to combat acne, as well as the diversity in its products, particularly with its level of coverage and variety of sizes. Avarelle is made with Tea Tree Oil, Calendula Oil & Hydrocolloid Dressing. These treatments can be applied day or night, are easily concealable with or without makeup, and can be snipped to size to heal acne and its scars quickly and safely. Avarelle aims to ultimately boost confidence while solving skin and blemish issues.
Sunless, Inc. is the global industry leader in healthy, UV-free tanning and the power behind the well-known, most in-demand home and salon-applied spray tan brands: Mystic Tan, VersaSpa and Norvell. With its headquarters in Cleveland and an office in Nashville, Sunless’ mission is to help its broad range of consumers not only look better, but feel more confident in their own skin. Its products are not only safe, but easy to apply in four minutes or less.
The essence and beauty of objects found in nature is what inspires the designer behind Liza Michelle Jewelry. Liza Michelle Jewitt Rifkin creates handcrafted fine jewelry and objects, utilizing a method of casting natural objects in solid metal. Founded in 2013, the company produces with a commitment to craftsmanship of the finest quality and environmental sustainability. Inside her Ohio City studio, each item passes through the designer’s hands and carries the story of her process and the clients.
Shannon Michael Style is an Ohio-based beauty consultant and retailer, primarily focused on hair and makeup artistry in the bridal and celebrity industries. Led by Shannon Dyer, the company contracts artists for numerous events throughout the year and most recently expanded to include a premium makeup line to offer both its online and in-person clients. This fall, Shannon Michael Style will begin a new chapter in its business by aligning fashion with its beauty brand. Bridal gowns designed Dyer, thanks to her background in design, will sell direct to consumers in several bridal boutiques. Utilizing her business strategy to incorporate fashion into the beauty brand positions Dyer’s company as a industry leader and offers a full experience for her consumers.
We look forward to all of the creative projects ahead!