FACTEUR PR welcomes two new members to its team

We are so excited to welcome two new members to the FACTEUR PR team!

Janet Lueken

Janet Lueken
Public Relations Specialist

Janet Lueken has joined the FACTEUR PR team as its Public Relations Specialist after residing in the United Kingdom for three-and-a-half years. Her role is primarily focused on earning traditional and digital media coverage for the studio’s roster of lifestyle clients.

While living across the pond in Manchester, Janet worked as a freelance blogger and digital marketing consultant for a local baby company. She managed the company’s social media accounts, blogged for the brand’s website, and more.

Janet’s experience in Cleveland before her move abroad included working at WEWS-TV as the station’s first ever social media specialist. Before that, she managed the local entertainment website, Metromix.com, at WKYC-TV. She began her career as a print journalist at daily newspapers in Lynchburg, Virginia and Sandusky, Ohio.

Janet is a graduate of Indiana University Bloomington (Journalism, Art History). She lives on Cleveland's west side with her husband and two children.

Abigail Halter

Abigail Halter
Marketing + Communications Intern

Abigail is a 2019 graduate of Saint Louis University where she studied Marketing and French. Her interests lie in social media management, digital content curation and events. Outside of FACTEUR PR, she works at Fount and Rise Nation.

Having moved out of state for college, she is excited to be back home working with lifestyle brands and businesses and to be part of what makes them so special. Abigail is an avid traveler, having been to all seven continents, and hopes to one day travel to every country.

We are so thrilled to have Janet and Abigail on the team – congratulations to them in their new roles!

Learn more about the FACTEUR PR team here.

Five reasons The DIY PR Project might be right for you

If you follow FACTEUR PR on social media, you’ve probably seen us posting about The DIY PR Project, a digital public relations workshop for the small business owner on a budget. Have you considered enrolling but felt hesitant about whether or not it’s the right fit? Here are five reasons why The DIY PR Project might be perfect for you.

You’re on a tight budget (or have nearly no budget to devote to media relations efforts).

Let’s face it — while you’re establishing your brand, every dollar you put toward your business matters. It’s easy to have a rigid filter on what you spend your money on, so we want to make this course as financially accessible as possible! The five-part course, complete with workshop modules, workbooks, 24-hour response time from our team and more, costs $397 total. If you register before July 31, you can take $100.00 off your package as an early bird member. With the discount, that comes to $59.40 a week, where you have access to rapid accountability and motivation that will help you stay on track and on budget. The cost of hiring a publicist will land you anywhere from $50-$250 an hour.


You’re a solopreneur.

Doing this alone can be a challenge! Thankfully, the project includes videos created by Reena S. Goodwin, the founder of FACTEUR PR. After working in the field for more than a decade, you can feel confident that you’re in good hands when it comes to learning from a reputable source. When you sign up for the course, you also gain access to a private Facebook group with other members of the project. You’ll have a safe space to ask and answer questions while forming a community in the meantime.

You’re in charge of marketing for a brand and want to learn PR, too.

We love that you’re interested in expanding your knowledge! While a job in marketing lends itself well to understanding public relations, there are definitely differences between the concentrations, and we’re here to help break them down. With our week-by-week set-up, you’ll get public-relations-centered content delivered to you every seven days, allowing you to take your time downloading information and putting it to action in each corresponding workbook. This intentional setup allows time to review the content at your own pace and establish any questions you may have. Coming from a marketing background, we’re sure you’ll bring valuable and unique insight to our group of DIY PR Project students!


You’re interested in outsourcing PR, but first want to get an idea of how it all works.

There’s no better way to understand something than having hands-on experience. Through our informative and illustrative videos, you’ll get a first-hand look at the ins and outs of public relations work from an experienced professional who has landed coverage for clients in national media outlets like Elle, Forbes, and Refinery29. This workshop will show you how, helping you gain a valuable perspective of the practice of public relations and how the media works, with explanations delivered in simple and accessible format. After learning about the process, you can feel confident making decisions when it comes to next steps for the brand you represent.

You’ve tried to land publicity for your brand in the past and didn’t see results.

It’s challenging to spend lots of time on outreach and feel as if you’ve come up short. And while The DIY PR Project can’t guarantee results (because hey - you still need to do the work and build those relationships!), we can guarantee you’ll learn things you didn’t know before and feel educated and empowered to pitch your brand to the right editors. If you sign up for the optional Pitch Pack Review, we’ll spend time reviewing your workbooks and offer you written, from-the-heart feedback about where to make improvements and go next. And whether your media results are immediate or gradual, you will forever have access to our course materials and updates, with the ability to review them any time and pitch onward!

Interested in learning more and signing up?

The DIY PR Project officially launches on Thursday, August 1. Register by July 31 at save $100 on the course (plus, take $100 off the optional Pitch Pack Review with the code PITCH100 through July 31, too). Cold feet still? You can still sign up anytime after August 1, but just keep in mind the prices will increase at that point.

FACTEUR PR welcomes Kelly Powell to its team

Kelly Powell FACTEUR

We are so excited to welcome our new Communications Assistant, Kelly Powell, to the FACTEUR PR team! Kelly Powell is a journalist and photographer located in Kent, Ohio. Alongside her position at FACTEUR PR, she works part-time as the editorial assistant for Ohio Magazine and is a freelance wedding, engagement and portrait photographer. She is a lover of all things media- and graphic-related and is probably signed up for more email newsletters than most.

A graduate of Kent State University’s Magazine Journalism and Photojournalism programs, she loves spending time between Kent and Cleveland for their access to coffee shops, restaurants, art museums and the Cuyahoga Valley National Park. Kelly is excited to work at FACTEUR in the heart of Ohio City and looks forward to supporting its clients both at home and from afar.

Kelly will join Reena and Hannah on all day-to-day client relations and efforts with a focus on public relations, social media, and content creation. Please join us in welcoming her to the team! Leave a comment below, and feel free to send her an email. Plus, stay tuned for some blogs and other great content from Kelly throughout the coming months here on the FACTEUR blog! 

FACTEUR PR welcomes Emily Kopchak to its team

Emily Kopchak FACTEUR Intern

We are so excited to welcome our fall intern, Emily Kopchak to the FACTEUR PR team! Emily is a senior Fashion Merchandising major at Kent State University with minors in Fashion Media and Visual Communication Design. Through her education, she has had the opportunity to complete a summer semester in NYC and a fall semester abroad in Florence, Italy. At Kent State, she is also an honors student and the Chief Administrative Officer of the National Retail Federation Student Association chapter on campus. Emily is interested in the creative processes fashion and non-fashion brands utilize to connect with their consumers. Her other passions include exploring in nature and finding the best doughnuts in the world.

Emily will join Hannah Krisinski through December - please join us in welcoming her to the team! Leave a comment below, and feel free to send her an email. Plus, stay tuned for some blogs and other great content from Emily and Hannah throughout the coming months here on the FACTEUR blog! 

Enter to win our birthday giveaway!

August 5th marks one full year of FACTEUR PR! It's hard to believe it's only been a year since we first launched as a lot has happened since then: we've worked with a dozen new clients in Cleveland and beyond, spanning the food/drink, health/wellness, fashion/retail, events, and design industries, helping them gain press coverage, create content, and develop their social media strategies; our team expanded with the addition of two new interns hired this summer and fall; we shared our expertise of marketing and PR at two events, including FearlessCon; and we've been featured in PR Couture, Cleveland.com, She in the CLE, and more. Most importantly, we've connected and reconnected with some incredibly creative and inspiring folks along the way, both online and off.

As a small show of our gratitude, we're hosting a little giveaway here on our blog, as we fully believe the best birthdays are the ones that you share with others. 

Through August 7 at 11:59 p.m. EST, enter to win our blogger bundle content calendar, 121 pages of ideas for your social media channels and PR efforts; a one-hour virtual marketing/PR consultation; and a super cute notebook set from Rifle Paper Co. to jot down your ideas and plans for 2017-2018.


To enter to win, simply fill out and submit the form below. The winner will be selected at random, notified via email, and announced on our Instagram channel on Tuesday, August 8. Open to all U.S. and Canadian residents. 

Enter to win the birthday giveaway: contest is closed.

By submitting your email address, you agree for FACTEUR PR to communicate with you about this contest. In addition, you may be subscribed to our monthly e-mail newsletter. You may opt out at any time. We promise to never spam your inbox or sell your personal information to anyone.

FACTEUR PR welcomes Anna Huff to its team


We are so excited to welcome our fall intern, Anna Huff, to the FACTEUR PR team! Anna joins us just after returning from a semester in Europe. She is entering her senior year this fall to finish Kent State University's fashion merchandising program. She is a fun and loving gal with a passion for adventure and for her friends and family. With a semester at KSU's Florence, Italy campus and excursions to surrounding countries, Anna offers a fresh perspective and an eye for what's trending; her additional studies in fashion media and marketing combined with an adventurous approach with her camera make her excited for what is to come for her future!

Anna will join Julie Hong through December - please join us in welcoming her to the team! Leave a comment below, and feel free to send her an email. Plus, stay tuned for some blogs and other great content from Anna and Julie throughout the coming months here on the FACTEUR blog! 

FACTEUR PR welcomes Julie Hong to its team


We are so excited to welcome our summer intern, Julie Hong, to the FACTEUR PR team! Julie is currently finishing her third year at University of Georgia, where she studies Public Relations and New Media and has experience in community relations, media relations, social media, event planning, and more. During the school year, she is part of the Publicity Committee at her school’s PRSSA chapter and the occasional staff writer for seasonal publications. A California girl who moved to Atlanta at age 16, she loves to say ‘y’all’ but still gets confused when she hears ‘fixin ‘to’. She is personal, positive, and a people-person who feels strongest when she is a part of a team (and already has a lot of great, innovative ideas!), so we are thrilled she’s “ecstatic to be joining Facteur PR as a digital intern for the summer, and can’t wait to get plugged in!” 

Julie will be with us through August - please join us in welcoming her to the team! Leave a comment below, and feel free to send her an email. Plus, stay tuned for some blogs and other great content from Julie throughout the coming months here on the FACTEUR blog! 

FACTEUR PR recognized by PR Couture

Homepage of PRcouture.com

Homepage of PRcouture.com

For as much publicizing as us publicists do on behalf of our clients, one would think we would devote the same amount of time and energy to promoting ourselves, but that simply is not the case. PR and marketing are such behind-the-scenes careers where the primary responsibility is to make others look and sound really good. That's just one reason why being publicly recognized for the work that you do is such an honor. 

I've been a big fan of PRcouture.com, which is a wonderful resource for public relations and media professionals who are focused mainly on lifestyle communications. Therefore, you can imagine my excitement when selected and featured for PR Girls We Love! I did a Q&A covering the highs and lows of PR, my career journey so far, as well as some industry trends. You can read the full post here. 

A very special thank you to the amazing ever so valuable PR Couture for this opportunity, and to Suzuran Photography for the accompanying photos! And a HUGE thank you to our clients and friends, too; without you, there would be no story to tell.


Workin' it: a summer playlist for productivity

We seriously can't believe how fast the summer is flying by.

Hopefully you've been able to get in some rest and relaxation, a little traveling, and some patio happy hours. But summer isn't a three month holiday unless perhaps you work in academia. It can be so hard to stay focused on your work and the goals that you have set for yourself when the sun is beckoning you to come out and play.

Something that helps keep me motivated in anything I'm doing is music. Whether its the beat, the lyrics, or the emotion in a song, having the right playlist can make or break my productivity.

So in the spirit of a productive summer, we've put together this playlist at below for you to rock out to at your office this season. We hope it will get your ideas and inspiration back up high.