Meet our newest clients!

Spring is in full swing here at FACTEUR PR! A new season is a perfect time for refreshing your wardrobe, habits, and surroundings – and also for creating new beginnings. Shake off any lingering winter blues and read on about our newest clients, all of whom will help you feel good, look good, and thrive!

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Double Rainbow

Double Rainbow is a lifestyle boutique that offers mostly merchandise for girls ages of 0-16 years of age, including an array of stylish clothing, accessories, toys, shoes, and more. Inspired by the fashionable journey of dressing and raising her own three daughters, owner Meg Ratner opened the store in the soon-to-be completely opened Van Aken District of Shaker Heights. The store looks towards the future as an immense opportunity to be a one-of-a-kind lifestyle and fashion haven for toddlers and teenagers (and parents, too!), not just in Northeast Ohio but across the country, too.

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Kirkbrides Wedding Planning + Design

Kirkbrides is a full service wedding planning and design firm based in Cleveland.  Its planning and coordination team is highly experienced, fully trained and connected within the industry.  They are consistently recommended by Northeast Ohio’s top venues and vendors to people looking for expert planning, innovative styling and organized coordination for their wedding day.  Kirkbrides help couples with every step of the planning process from finding the perfect venue and visualizing the style of their dreams through the wedding day flow and  provide top-knotch organization. 

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L'or de Seraphine

This dreamy brand is about to launch a stunning collection of unique home fragrances presented in beautiful ceramic containers featuring an inspiring array of designs. Every rich and alluring fragrance is a love letter to the world, and over on the @lordeseraphine Instagram feed we will be sharing highlights from products to behind-the-scenes stories to come. We can’t wait until everyone is transported to their favorite spot with these fragrances, available soon!

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Mystic Tan

Pioneering the Modern Way to Tan, Mystic Tan’s parent company, Sunless, Inc. is the global industry leader in spray tanning. As the leader in sunless tanning for more than 15 years, Mystic Tan is the brand to trust and love. The brand consistently delivers flawless and natural-looking results, creating the Color of Confidence. That’s what keeps consumers coming back for more than 50+ million tans…and counting! We are so excited that their newest at-home bronzer and sunscreen and gradual tanning spray are now available in select Target locations. They will definitely be changing the way you tan this summer!

Naturepedic

Naturepedic

Specializing in the design and development of certified organic mattresses for adults, children, and babies, Naturepedic promotes non-toxic and overall healthy and safe sleep solutions. ⁣

Sleep is a time for our bodies to rejuvenate and heal. Many mattress materials used today contain chemicals that are foreign to our bodies and are quite "unnatural." As we spend a third of our lives in bed, it's so important to spend that time sleeping on a mattress that is not only comfortable but also uses materials that are in harmony with our bodies. ⁣

Organic mattresses promote healthier sleep and Naturepedic's baby and adult mattresses are the MOST awarded and surpass the highest organic standards. We are honored to help create a dialogue around this!

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Worthington Corners

Launched in 2016, Worthington Corners is an online boutique headquartered in Dallas, Texas that specializes in scarves and blankets that have a timeless style. Owner and Founder Ashley Pinchev sources the wool for her gorgeous products from a mill in Ireland that dates back to the 19th century. She creates the designs for all of the Worthington Corners accessories with elegant British style, inspired by the time she spent living in the U.K. We can’t wait to cozy up on rainy days with one of her newly released blankets!

We are so honored for the opportunity to work with these amazing brands! Learn more about our clients here.

Welcome home: three new client websites for 2019

One of our favorite services we offer at FACTEUR PR is website development. Since the new year began, we’ve been busy creating and launching a few of our clients’ new digital homes.

The Architetta

The Architetta is a Cleveland-based architecture practice focused on residential and small-scale commercial design. Specializing in renovation and restoration, the practice is led by Architect Antonia Marinucci. Her intention is to honor and highlight the historic roots of the architecture she renovates, while sensitively introducing modern updates to bring century-homes into the new millennia.

With a number of recent renovations and remodels in progress, we developed a website for The Architetta that best showcased much of her beautiful videography and photography, along with elegantly portraying projects in progress. Meanwhile, we also strived to illustrate Marinucci’s expertise and experience through narratives for each displayed renovation with the ultimate goal of increasing leads for her practice.

Oak + Honey Event Planning Co.

Oak + Honey Event Planning Co. – former Oak & Honey Events – is a sustainable event planning business that specializes in unique wedding and event design. We’ve had the honor of working with the Oak + Honey team since 2017, and after a stunning rebranding with former FACTEUR clients, Studio Chartreuse, we got to work on a wedding website that positions environmental-friendly planning at its forefront. Utilizing a crisp color palette of sage, dark slate, and honey, we focused on photography that was earthy and ethereal, as well as clean and modern. The website both serves as a portfolio piece as well as an educational resource for those planning a wedding or special event while being mindful of impact on the environment.

Shannon Michael Style

Shannon Michael Style is an Ohio-based fashion and beauty brand with a mission to glamorize brides from head-to-toe. Primarily known for its on-location beauty services as well as its professional cosmetics line, the brand recently expanded to offer custom-fitted couture bridal gowns. Seeking assistance with its marketing and communications strategy for its launch, along with a refreshed web presence that would easily communicate the relationship between brands as well as boast an easy-to-use e-commerce store. With Perception Studio’s gorgeous photography, we built an online store as well as crafted all the sales copy for its bridal gown line, cosmetics line, and on-location services.

Need a refreshed website for your lifestyle brand or business? We would love to hear from you! Contact us.

Our newest clients will adorn you!

There is always a multitude of changes going on as transitions between seasons occur, and FACTEUR PR has been along for the ride! In the last month, we have been excited to have added four new clients to our roster of brands we love, deepening our commitment to the creative community! We’d like to introduce them to you here on our blog!

Avarelle Cosmetics acne patches

Avarelle Cosmetics

This company was founded just over a year ago and sells their line of products exclusively on Amazon. The Avarelle Cosmetics skincare line currently consists of acne cover, treatment, and spot patches, as well as an acne treatment spot solution and rejuvenating herbal infusion sheet masks for every skin type. Based in New Jersey, the brand sets itself apart in its use of all-natural ingredients to combat acne, as well as the diversity in its products, particularly with its level of coverage and variety of sizes. Avarelle is made with Tea Tree Oil, Calendula Oil & Hydrocolloid Dressing. These treatments can be applied day or night, are easily concealable with or without makeup, and can be snipped to size to heal acne and its scars quickly and safely. Avarelle aims to ultimately boost confidence while solving skin and blemish issues.

VersaSpa Sunless Tanning Products

VersaSpa

Sunless, Inc. is the global industry leader in healthy, UV-free tanning and the power behind the well-known, most in-demand home and salon-applied spray tan brands: Mystic Tan, VersaSpa and Norvell. With its headquarters in Cleveland and an office in Nashville, Sunless’ mission is to help its broad range of consumers not only look better, but feel more confident in their own skin. Its products are not only safe, but easy to apply in four minutes or less.

Liza Michelle Jewelry Collection

Liza Michelle Jewelry

The essence and beauty of objects found in nature is what inspires the designer behind Liza Michelle Jewelry. Liza Michelle Jewitt Rifkin creates handcrafted fine jewelry and objects, utilizing a method of casting natural objects in solid metal. Founded in 2013, the company produces with a commitment to craftsmanship of the finest quality and environmental sustainability. Inside her Ohio City studio, each item passes through the designer’s hands and carries the story of her process and the clients.

Shannon Michael Style

Shannon Michael Style

Shannon Michael Style is an Ohio-based beauty consultant and retailer, primarily focused on hair and makeup artistry in the bridal and celebrity industries. Led by Shannon Dyer, the company contracts artists for numerous events throughout the year and most recently expanded to include a premium makeup line to offer both its online and in-person clients. This fall, Shannon Michael Style will begin a new chapter in its business by aligning fashion with its beauty brand. Bridal gowns designed Dyer, thanks to her background in design, will sell direct to consumers in several bridal boutiques. Utilizing her business strategy to incorporate fashion into the beauty brand positions Dyer’s company as a industry leader and offers a full experience for her consumers. 

We look forward to all of the creative projects ahead!

Hot off the presses: recent client news

recent client news

It's been a busy winter season here at FACTEUR - and for good reason! From USA Today to Food & Wine, we've been helping our clients land stories in national, regional, and local outlets. All together, that's 73 million eyeballs -- not counting social media hits! -- on FACTEUR client brands and businesses in one month alone. Take a look at the list below! 

Client: The Flying Fig
Industry: Food & Drink, Restaurants
Story: "50 Female Chefs in 50 States"
Outlet: USA Today
Timing: March 2018
Impressions: 1 million each day
Preview: Chef Karen Small has owned Cleveland's The Flying Fig for almost two decades, infusing sustainable agriculture from small farms and local food artisans into her menu. Read the full story.

Client: Oak & Honey Events
Industry: Weddings, Event Planning
Story: "5 Wedding Professionals Using Sustainable Practices"
Outlet: Brides.com
Timing: March 2018
Impressions: 4 million each month
Preview: Melanie Tindell, founder of Oak + Honey, is an expert in sustainable event planning practices. “I was working as an interior designer and doing some non-profit event planning on the side...During her first few years as a wedding planner, she was shocked by how much waste she was seeing. Read the full story.

Client: Heidi Robb
Industry: Food & Drink, Styling
Story: "How to Become a Food Stylist"
Outlet: Food & Wine
Timing: February 2018
Impressions: 27 million each month
Preview: According to Heidi Robb, a food stylist who got her start with Food Network star Michael Symon, food styling requires more than an eye for aesthetics. “A stylist needs to be well-versed in the manner with which food and ingredients behave in all stages, from sourcing raw ingredients to preparation techniques to how foods will hold and for how long to preserve maximum freshness and beauty,” she says. Read the full story.

Client: Oak & Honey Events
Industry: Weddings, Event Planning
Story: "25 Interactive Food Station Ideas"
Outlet: Bridal Guide
Timing: February 2018
Impressions: 4 million each month
Preview: Pretzels with dipping sauces – like mustard, nacho cheese, and caramel – are sure to delight your guests. It's also super easy to create an eye-catching display; event planner Oak & Honey Events created this simple display with plywood, copper pipes, and metal hooks. Read the full story.

Client: The Flying Fig
Industry: Food & Drink, Restaurants
Story: "Midwest Traveler: Northeast Ohio's Old and New Taste Traditions"
Outlet: Minneapolis Star Tribune
Timing: February 2018
Impressions: 3 million each month
Preview: Karen Small is the godmother of the Cleveland farm-to-table scene, using lessons learned from her Italian immigrant grandparents and the decade she spent raising sheep and cows and canning for the winter on a back-to-the-land homestead. Read the full story.

Client: Oak & Honey Events
Industry: Weddings, Event Planning
Story: "11 Creative Ways to Give Your Wedding a Personal Touch"
Outlet: Cleveland.com
Timing: February 2018
Impressions: 5 million each month
Preview: Northeast Ohio event planner Melanie Tindell wants everyone to walk away from a wedding thinking about how it perfectly encapsulates exactly what makes each couple special. As the owner of Oak and Honey Events, she’s always looking for ways to add one-of-a-kind elements to every big day. And often times, it’s the smallest details that make the biggest impact. Read the full story.

 

New year, new beginnings, new dreams

Three on Thursdays is on a holiday break and will pick back up in 2017!

It's been a great year - or well, four months - here at FACTEUR! We launched officially in August, and we're so honored to be working with the clients we've partnered with so far, who are truly hard working, innovative and creative, and absolutely genuine -- four key qualities that inspire us every day at FACTEUR. We thank you from the bottom of our hearts for trusting us with your marketing and communications needs!

With a new year often comes new goals. For our firm, our goals are to sustain the clients that we have - who are the heart of our firm - and exceed their expectations and objectives, helping to grow their brand or business. Furthermore, we aim to thoughtfully expand our client base with additional spirited and creative brands with passionate teams, as well. If that's you, drop us a line any time. 

At the end of the day, at the end of the year, it's people that you work with - not just the products, or the services - that truly make a job a dream. We hope you will join us on that reflection this holiday season as we toast to a new year full of new beginnings, new growth, new relationships, and new dreams.

Reena S. Goodwin
Director, FACTEUR PR

"I know I need PR, but I don't know where to start:" Try a 30-minute discovery discussion

We're excited to share that we are now offering complimentary 30 minute phone calls to learn about your brand and tell you more about how FACTEUR PR can help with public relations, social media, content marketing, and digital creative for your business. If you've ever thought, "I know I need PR/marketing/social media/blogging/email help but I'm not not sure where to begin," this is the perfect starting place to help you answer that question. We're taking only five calls this month, so sign up, and we'll be in touch!