How to Win an Editorial Award (and Why It Matters for Your Brand)
From Great to Award-Winning: Behind the Scenes of Editorial Awards Strategy
What does it take to turn a great product into an award-winning one?
In the latest solo episode of Grow Your Wellth, we're pulling back the curtain on one of the most powerful—yet often misunderstood—tools in your brand's visibility toolkit: editorial awards.
Specifically, this episode dives deep into the Good Housekeeping Awards, breaking down why this type of recognition isn't just a shiny badge—it's a true business accelerator when approached strategically.
The Power of Recognition
Using the real-world example of our client, The Tea Spot, we walk through the full journey of how a missed opportunity turned into a two-time Good Housekeeping Award win. It’s a behind-the-scenes story of persistence, positioning, and smart visibility moves.
Clarity Over Quality
One of the biggest takeaways from this episode? That clarity—not just quality—wins. Yes, your product needs to be exceptional, but unless its purpose, value, and uniqueness are crystal clear to editors and reviewers, it risks being overlooked.
Build Before the Buzz
We also explore the importance of building authentic relationships with editors before award season even begins. Awards aren’t won in a vacuum—they’re the result of long-term strategy, clear messaging, and thoughtful timing.
If you’ve ever asked yourself:
“How do I get my product on an editor’s radar?”
“Is my brand even ready for this kind of spotlight?”
“What’s the actual process behind award selection?”
…then this episode is for you.
It’s packed with actionable insight, strategy, and encouragement to help you take the leap toward the recognition your product deserves.
🎧 Tune in now and learn how to take your product from great to award-winning!
Listen to full episode :
