Freelancer, In-House, or Agency? How to Choose the Right PR Support for Where You Are
Which PR Support Model Is Right for Your Brand?
Hiring PR support is not just about deciding that you're ready to invest. It's about choosing the kind of support that actually fits where your brand is right now.
In this solo episode of Grow Your Wellth, I walk you through the four models of PR support and how to determine which one makes the most sense for your business. Because choosing the wrong fit doesn't just cost you money. It can cost you momentum and confidence, too.
There is no single PR model that works for every brand. Your stage, budget, category, and how specialized your needs are all play a role in determining what kind of support makes sense.
In this episode, I break down four common options honestly, including the trade-offs that come with each:
Working with a freelancer
Making an in-house hire
Partnering with a boutique agency
Working with a big agency
I explore what each model does best and how to think about the differences based on where your business is today rather than simply choosing the option that seems the biggest or most established.
But before deciding who should handle your PR, it's also important to understand what PR actually looks like today.
PR has grown far beyond the traditional press release. Earned media, social media, influencer programs, brand partnerships, events, and awards can all work together toward the same larger goal: helping the right people discover you, trust you, and ultimately choose you.
That's why finding the right PR support is about more than outsourcing a list of tasks. It's about understanding what you're trying to build and choosing a model that supports those goals.
I also share some of the honest questions worth asking yourself before you hire anyone. How hands-on do you want to be? What kind of support does your brand actually need at this stage? And perhaps most importantly, are you looking for one-off wins, or are you trying to build long-term authority in your space?
Whichever model you choose, choose the one that fits where you are today.
If you're early in your journey, celebrate that. Start focused, stack your wins, and build toward what's next.
🎧 Press play to understand your PR support options and find the model that makes sense for your brand right now.
Listen to full episode :
