Meet our newest clients!

Spring is in full swing here at FACTEUR PR! A new season is a perfect time for refreshing your wardrobe, habits, and surroundings – and also for creating new beginnings. Shake off any lingering winter blues and read on about our newest clients, all of whom will help you feel good, look good, and thrive!

Double Rainbow

Double Rainbow is a lifestyle boutique that offers mostly merchandise for girls ages of 0-16 years of age, including an array of stylish clothing, accessories, toys, shoes, and more. Inspired by the fashionable journey of dressing and raising her own three daughters, owner Meg Ratner opened the store in the soon-to-be completely opened Van Aken District of Shaker Heights. The store looks towards the future as an immense opportunity to be a one-of-a-kind lifestyle and fashion haven for toddlers and teenagers (and parents, too!), not just in Northeast Ohio but across the country, too.

Kirkbrides Wedding Planning + Design

Kirkbrides is a full service wedding planning and design firm based in Cleveland.  Its planning and coordination team is highly experienced, fully trained and connected within the industry.  They are consistently recommended by Northeast Ohio’s top venues and vendors to people looking for expert planning, innovative styling and organized coordination for their wedding day.  Kirkbrides help couples with every step of the planning process from finding the perfect venue and visualizing the style of their dreams through the wedding day flow and  provide top-knotch organization. 

L'or de Seraphine

This dreamy brand is about to launch a stunning collection of unique home fragrances presented in beautiful ceramic containers featuring an inspiring array of designs. Every rich and alluring fragrance is a love letter to the world, and over on the @lordeseraphine Instagram feed we will be sharing highlights from products to behind-the-scenes stories to come. We can’t wait until everyone is transported to their favorite spot with these fragrances, available soon!

Mystic Tan

Pioneering the Modern Way to Tan, Mystic Tan’s parent company, Sunless, Inc. is the global industry leader in spray tanning. As the leader in sunless tanning for more than 15 years, Mystic Tan is the brand to trust and love. The brand consistently delivers flawless and natural-looking results, creating the Color of Confidence. That’s what keeps consumers coming back for more than 50+ million tans…and counting! We are so excited that their newest at-home bronzer and sunscreen and gradual tanning spray are now available in select Target locations. They will definitely be changing the way you tan this summer!

Naturepedic

Specializing in the design and development of certified organic mattresses for adults, children, and babies, Naturepedic promotes non-toxic and overall healthy and safe sleep solutions. ⁣

Sleep is a time for our bodies to rejuvenate and heal. Many mattress materials used today contain chemicals that are foreign to our bodies and are quite "unnatural." As we spend a third of our lives in bed, it's so important to spend that time sleeping on a mattress that is not only comfortable but also uses materials that are in harmony with our bodies. ⁣
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Organic mattresses promote healthier sleep and Naturepedic's baby and adult mattresses are the MOST awarded and surpass the highest organic standards. We are honored to help create a dialogue around this!

Worthington Corners

Launched in 2016, Worthington Corners is an online boutique headquartered in Dallas, Texas that specializes in scarves and blankets that have a timeless style. Owner and Founder Ashley Pinchev sources the wool for her gorgeous products from a mill in Ireland that dates back to the 19th century. She creates the designs for all of the Worthington Corners accessories with elegant British style, inspired by the time she spent living in the U.K. We can’t wait to cozy up on rainy days with one of her newly released blankets!

We are so honored for the opportunity to work with these amazing brands! Learn more about our clients here.

Are press releases outdated?

So much of the work we do as PR professionals is preparation. Long before any media outreach, we are compiling fact sheets, photography, video, biographies, and so forth so that when it's time to pitch, we're prepared with the assets that we know journalists will want to help them with their editorial decisions, researching for an interview, and developing the story itself.

A press release – and moreso a press kit – is often part of this preparatory step. The purpose of the press release is to communicate the details of a special announcement from the source. Press releases are therefore valuable in sharing that information in a quick and concise manner. 

However, the practice of press release distribution can be considered outdated. There are six publicists for every journalist, and each of those journalists is receiving an abundance of sterile press releases to their inboxes every day. Rather than relying on mass distribution to get the word out, we suggest (and practice!) focusing more on personalized pitches to a journalist we know covers the beat. It's absolutely more time consuming, but because relationships are so important in this business, investing the time to build those relationships is of the most importance. Including a link to a press release or an EPK in that personal pitch to learn more makes sure your bases are covered: you've taken the time to develop and suggest a great story angle to the journalist as well as did some of that homework for them by supplying a press release and supplementary information should they need it.

If your end-goal is a story about your business and not just a news brief, I would suggest pitching a journalist a story idea – not just about the brand itself – instead of crafting and disseminating a press release. If you want to create an announcement and share it, use it as part of your pitch; or, create a video announcement and include it in your pitch. That strategy is two-fold: you'll be able to float at the top of an ocean of "For Immediate Release" emails, and you can also use that media on your owned channels, such as your blog, social media, and e-newsletter. 

Want to learn more about how our personal approach to PR can help your earn your brand recognition? Contact us!

How beauty brands can make the most of PR and social media

Photo: beautyheaven.com.au

The world of beauty PR and promotion has changed so rapidly in the last decade. More than ever, social media is as important as all other marketing efforts, and if you aren’t engaging in some form of PR, you are definitely missing out.

So how do you make the most of the opportunities for promotion in the beauty industry?

Where beauty brands once had to be in the glossy pages of a magazine to be considered successful and get noticed, brands are now more eager to create buzz on social media in order to increase their image and brand awareness before anything else. Oftentimes, features in publications and other print media will stem from a good social media strategy.

Creating a Brand Voice and Story

Regardless of where your media coverage is coming from, all of your promotional efforts should fall under the same brand voice and story. As it is for every brand, even outside of the beauty industry, continuity and evidence of thoughtfulness are what will truly legitimize your efforts.

Brands may find it helpful to write down exactly what their mission is, what tone they want to adopt, and a create a definitive mission statement. What makes your product more worthy than the thousands of other beauty products that have the same function? Create a story that will make editors want to cover your product over another. If necessary, create your own new category of beauty, focused on a unique aspect of your product.

Instagram Scrolling Doubles as Research

When you find yourself inevitably scrolling through Instagram during a slump in the middle of the day (we’ve all been there!) take notice of what is trending and on the rise in the beauty industry. Trends and ‘the next big thing’ change nearly every few days, so stay on top of what’s hot and what’s not. Brands may also find it helpful to follow MUAs (makeup artists), influential and indie magazine editors, and more traditional influencers who dabble in beauty.

You may be thinking, yes, scrolling through instagram is fun, but how is that helping me get the word out about my brand? The answer is simply because you’re staying well informed! Half of the heavy lifting we do in publicity is in the preparation. As soon as you see a trending topic that fits your brand while scrolling, you can send a story idea, products, and offer yourself up as a source for editors, influencers, or celebs before it’s published. The time and relevance of your efforts can lead to landing a coveted spot in their publication or on their social channels!

Make use of Advocacy

As a beauty brand, you can’t miss out on advocacy if you want to differentiate your brand to stand out in the extremely over-saturated market.

Photo: Kaymeenmcadams, instagram

Advocacy comes in all different forms, especially in the beauty industry. Advocates don't necessarily have to be an ‘influencer’ that you would find on Instagram, although those aren’t a bad choice. Send your products to industry insiders, like MUAs, who will include your product in their kit and use it on their clients. Editors of magazines might be getting married, or always post about their puffy eye struggles (which, you will know about because of your Instagram research!). If you have a product that fits their needs, send it! If it works, they will usually share it with their coworkers and friends, and at the best, share it on their social media channels.

You may also find it beneficial to partner with someone to be your advocate, such as a MUA or hair stylist. Some artists will sign partnerships with beauty brands and agree to exclusively use their products on clients. This is a good way to get the word out, ensure user-generated content, and have more control over your coverage.

Many brands already make use of this fun and effective strategy. Makeup artist Kaylee McAdams frequently partners with many makeup brands around award season. She executes a full face makeup look using only the products from her sponsored brand and then shares some of the behind the scenes process to her 52K followers. Her sponsorship with Chanel created a buzzworthy pink glow on actress Sadie Sink for the 2018 Golden Globes.

Regardless of whether it’s in your budget to pay for advocacy, ensuring it is as organic as possible is key! Beauty is an investment, and people place immense value in their products, so try to let advocacy happen as authentically as possible, even when money is calling the shots.

Create Buzz

In the modern beauty industry, creating significant buzz around products is ultimately what will get you the best PR. Product launches and announcements have become essential, creative, and highly-anticipated social media campaigns with every aspect planned out beforehand. If you want to capture that traditional media coverage, creating anticipation and hosting experiences that will make journalists want to write about you can be your ticket to perfectly captivating content.

Photo: blushlondon.co.uk

In 2015, famed ‘mother’ of makeup, Pat McGrath sent models down the Prada SS16 runway with startlingly bright gold lips that instantly created an online frenzy in the beauty world. After creating plenty of buzz about the gold looks by sharing images of her work on her social channels, McGrath announced that the gold pigment was to be her first official product in what is now the billion dollar company, Pat McGrath Labs. Just days later, she partnered with Instagram to record her launch event for Gold 001 in Paris. The feeling of FOMO was very real for anyone who wasn’t reporting about it, and the event gathered so much media attention and coverage that the Gold 001 sold out in just days.

Your brand might not be able to send models down a haute couture runway wearing your products as a covert and masterful unveiling, but the sentiment and motivation are the same for any beauty brand. Anticipation and good social media planning, as well as creativity, are essential to creating that buzz, and obtaining the best PR for your brand.

ROI, ROI, and more ROI

At the end of the day what ultimately matters is ROI (return on investment, for those who don’t know!). If you’re spending more on your marketing budget than you end up with in sales, you probably aren’t hitting the right beauty niche for your brand, and are most likely losing out on other, more valuable opportunities. If you find yourself in this situation, re-evaluate your mission, and the unique aspects of your product. Try to find what tactics will make you stand out amongst the competition, and get creative!

FACTEUR PR is proud to partner with a number of beauty, health, and wellness brands on everything social media and PR, having secured earned media coverage from a number of top industry publications, such as Allure, Refinery29, PopSugar and more. Interested in learning about how we can help? Contact us!

March content calendar: ideas for social media and PR

Who can believe it's almost March already? While you're gearing up for spring, don't overlook this important month, chock full of great events that can serve as an inspirational source for blogging. These ideas are also applicable to your social media and media relations pitches. To get you started, here are just a few opportunities this month to align your brand or business with some already note-worthy happenings online.

March is...

• Women's History Month

• National Nutrition Month

• National Peanut Month

• National Craft Month

• Music in Our Schools Month

Daily opportunities include...

March 1: Peanut Butter Lover's Day
March 3: National Day of Unplugging
March 7: National Cereal Day
March 8: International Women's Day
March 11: Daylight Savings Time Begins
March 13: National Napping Day
March 17: St. Patrick's Day
March 20: First Day of Spring
March 21: National French Bread Day
March 23: National Puppy Day
March 23: National Chia Day
March 26: National Spinach Day
March 28: Singer Lady Gaga's birthday (had to throw that one in!)

Want more content ideas for the year? We have developed four editorial content calendars specifically for the food & drink, arts & hobbies, health & wellness, and lifestyle industries. You can find them under the Downloads tab here on the FACTEUR website (and showcased below). We've pulled together social media, blogging, and PR opportunities based on monthly and daily holidays, hashtags, and high profile events that are related to each of those industries. Also included is a list of story ideas to get you started with developing your editorial plan, as well as space to brainstorm your own ideas. We're offering each calendar for less than $10, and if you buy all four with our Blogger Bundle, you basically get one free! Plus, every time we update the calendars, we'll make sure you'll get the newest iteration (at no extra charge, of course). Happy creating!

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FACTEUR PR welcomes Kelly Powell to its team

We are so excited to welcome our new Communications Assistant, Kelly Powell, to the FACTEUR PR team! Kelly Powell is a journalist and photographer located in Kent, Ohio. Alongside her position at FACTEUR PR, she works part-time as the editorial assistant for Ohio Magazine and is a freelance wedding, engagement and portrait photographer. She is a lover of all things media- and graphic-related and is probably signed up for more email newsletters than most.

A graduate of Kent State University’s Magazine Journalism and Photojournalism programs, she loves spending time between Kent and Cleveland for their access to coffee shops, restaurants, art museums and the Cuyahoga Valley National Park. Kelly is excited to work at FACTEUR in the heart of Ohio City and looks forward to supporting its clients both at home and from afar.

Kelly will join Reena and Hannah on all day-to-day client relations and efforts with a focus on public relations, social media, and content creation. Please join us in welcoming her to the team! Leave a comment below, and feel free to send her an email. Plus, stay tuned for some blogs and other great content from Kelly throughout the coming months here on the FACTEUR blog! 

Welcome home: three new client websites for 2019

One of our favorite services we offer at FACTEUR PR is website development. Since the new year began, we’ve been busy creating and launching a few of our clients’ new digital homes.

The Architetta

The Architetta is a Cleveland-based architecture practice focused on residential and small-scale commercial design. Specializing in renovation and restoration, the practice is led by Architect Antonia Marinucci. Her intention is to honor and highlight the historic roots of the architecture she renovates, while sensitively introducing modern updates to bring century-homes into the new millennia.

With a number of recent renovations and remodels in progress, we developed a website for The Architetta that best showcased much of her beautiful videography and photography, along with elegantly portraying projects in progress. Meanwhile, we also strived to illustrate Marinucci’s expertise and experience through narratives for each displayed renovation with the ultimate goal of increasing leads for her practice.

Oak + Honey Event Planning Co.

Oak + Honey Event Planning Co. – former Oak & Honey Events – is a sustainable event planning business that specializes in unique wedding and event design. We’ve had the honor of working with the Oak + Honey team since 2017, and after a stunning rebranding with former FACTEUR clients, Studio Chartreuse, we got to work on a wedding website that positions environmental-friendly planning at its forefront. Utilizing a crisp color palette of sage, dark slate, and honey, we focused on photography that was earthy and ethereal, as well as clean and modern. The website both serves as a portfolio piece as well as an educational resource for those planning a wedding or special event while being mindful of impact on the environment.

Shannon Michael Style

Shannon Michael Style is an Ohio-based fashion and beauty brand with a mission to glamorize brides from head-to-toe. Primarily known for its on-location beauty services as well as its professional cosmetics line, the brand recently expanded to offer custom-fitted couture bridal gowns. Seeking assistance with its marketing and communications strategy for its launch, along with a refreshed web presence that would easily communicate the relationship between brands as well as boast an easy-to-use e-commerce store. With Perception Studio’s gorgeous photography, we built an online store as well as crafted all the sales copy for its bridal gown line, cosmetics line, and on-location services.

Need a refreshed website for your lifestyle brand or business? We would love to hear from you! Contact us.

Four tips to stand out on social media

Photo by Marina Claire Photography courtesy of Modern CLE.

The old saying “if you build it, they will come,” may have once been pertinent to a business strategy before the internet, but when it comes to scaling in 2019, it couldn’t be farther from reality. In the decade or so since social media for businesses has mainstreamed, most of us have come to discover that to do it well and to see it affect your bottom line positively, you have to make consistent, dedicated, and strategic effort.

Now with hundreds of millions of users – even billions on Facebook – the social space is more congested than ever. How do you get your brand to stand out amongst the crowd? Here are a few guidelines you can implement right now that I shared with the audience at Behind the Story with Modern CLE to help get you started.

Four tips to stand out on social media

1.) Have a strong sense of brand.

This is beyond just a logo, but who you are, what you look like, what you are trying to say and how you say it. Standing out on social media is an art and a science, and your brand falls into the art category. What does that look like? Beyond just a logo, have a website to capture leads and emails beyond your social media followers. Make sure that website like your social channels has a consistent voice, the same color palettes,

A brilliant way to help you illustrate your brand is to have quality photography. Quality content is often Save the amateur photos and videos for your Instagram Stories, and view your feed as more of a portfolio or catalog. Schedule a quarterly photo shoot and capture three months worth of high-quality images and video for your social media channels. The rest of your posts can be filled in with user-generated content, your own social media graphics you’ve designed, and so forth. You’ll want to create an aesthetic that is true to your brand as well as shows a rhythm that your audience can anticipate. A great way to do this is stick with a handful of conversation topics (I’d suggest no more than five). For example, on the FACTEUR feed, we focus primarily on 1. offering tips, 2. featuring our clients, 3. sharing behind-the-scenes content of our studio, 4. revealing the latest marketing news, 5. sharing content we find to be inspirational to us in the moment. You won’t see a curveball post of what we are having for lunch, unless it ties back to one of these topics (like lunch at a client’s restaurant, behind-the-scenes of a team meeting, etc).

2. Make a date with your audience.

This next tip is more behind-the-scenes, but it’s one of the most important: be consistent on the platforms you choose to communicate. Spend time every week to schedule content for Facebook, Instagram, Twitter, and Pinterest. Be sure are you are scheduling at the optimal time based on your analytics, and try to always sign off with a call to action. Be sure the times that you are scheduling are times you are available to engage, as well. Algorithms favor responsiveness, so don’t just post and disappear. In general, people are on social media during hours outside of the work day, but not the weekend. So think lunchtime and evenings, but check your own analytics to determine when your audience is most likely to see your content and engage with it to help you stand out. Every Monday at @facteurpr on Instagram, we do a Monday Q+A on Stories. Our followers have come to expect this dialogue from us, and if we miss a Monday or post late, we now hear about it! Need some ideas on what to post? Check out our content calendar workbooks.

“Instagram business accounts that posted up to 10 segments on Stories each day earned twice as many impressions than those that didn’t post on Stories at all.”

— Forbes

3. Be real.

The best place I can tell you to exercise this is on Stories. Forbes recently revealed that Instagram business accounts that posted up to 10 segments on Stories each day earned twice as many impressions than those that didn’t post on Stories at all.Furthermore, engagement is higher on Stories than the news feed, meaning brands are more likely to see action taken – likes, emoji drops, or DMs – if they post on Stories v. the newsfeed. (Stories alone has 400 million daily users!) Being at the top of the news feed with your Stories is prime real estate, and you want to keep it, so try to post on Stories often. Plus, video is the most consumed content type and this trend isn’t going away anytime soon. I think we’re going to see more for IGTV, too. Better yet, make a date with your audience and do an IGTV or Stories the same time each day or week. Similarly, show your face on Stories and on your feed as often as able. People want to know who you are, not just what you are selling. Plus photos of faces are 40% more liked than photos without faces. Audiences like relatability and vulnerability, and it’s great to do that in your photos as well as captions.

4.) Spend your money wisely.

Social media is becoming more pay-to-play, and even with Instagram’s latest algorithm shift back to a more chronological feed, we’re still finding only about 5% of anyone’s followers seeing the content that they post. My favorite avenue to advertise on is Instagram Stories. We already know the engagement rate is higher there, and with an ad, you get the coveted Swipe Up button. This is a great way to spend any quarterly ad dollars.

Another great way to spend any quarterly ad dollars is to partner with micro influencers and community members over a period of time vs. for a singular post. View these collaborations as long-lasting relationships versus simply “sponsored” opportunities. This is a great way to build an influential ambassadorship, support other business owners, and really see the long-term value of your efforts.

What do you think of these tips? Any you’d like to share? Leave your thoughts in the comments below!

How to know if your business is ready for PR

Photo: Marina Claire Photography

"How do you know if you're ready for PR?" This is a question we often hear from potential clients. They know they want to gain exposure for their brand, but what does it take? I addressed this very question with Modern CLE on Sunday’s Behind the Story event at the FACTEUR PR office, and wanted to share the insight with our readers here, too.

The fact of the matter is, you always need PR. You always want people saying great things about your brand, so you need to initiate that by being a voice for your brand. PR is more than just media relations. It’s events, it’s customer service, it’s managing how you interact with people when they walk through your door, it’s the messaging and imaging you deliver through social media. Now the question of when to know if you need to hire a PR pro to increase your exposure boils down to a couple things. 

1. Do you have a strong brand? If the look and feel is consistent, your mission and values are apparent, you know exactly who your audience is, the tone and voice of your content is in line with who you are as a brand, and the business itself is operating as it should, you’re going to be ready for communicate all of that clearly.

2. Can you afford it? When you’re hiring a PR person, you are paying for their time, not for a media placement like in advertising. To give an example, a full-page ad in Martha Stewart Living is $233,000. An article will only cost you the time of the publicist, which includes everything from researching the opportunity, creating and compiling creative assets, putting together a press kit or materials, story ideation, sending samples, pitching, securing, follow-up, interview coordination, reporting, and so forth. However, the important thing to note is that editorial coverage is never a guarantee and not always on your schedule like advertising, but arguably its value is higher because you have a reputable third party endorsing or covering your brand. 

3. Can you handle increased recognition? It’s not always an immediate correlation that PR leads to revenue. Rather, PR elevates reputation, which can absolutely lead to greater revenue. So make sure your business can scale to meet the demands.

At FACTEUR PR, we offer scalable public relations services, from coaching to committed engagements. If you have any questions at all, drop a comment below or contact us!

Reena S. Goodwin of FACTEUR PR recognized by Modern CLE

It’s not every day that those of us whose jobs are mostly executed behind-the-scenes are recognized in the media. And we’re super excited to be noticed and featured in Modern CLE this week! Jillian Kramer, editor of the digital publication shining a light on and for Northeast Ohio women, spent some time with us recently at the FACTEUR office. We talked about everything from landing to losing my dream job right after college, to how I started FACTEUR, to my pregnancy that I thought would derail my career but in fact, helped to advance it. You can read all about it here.

As part of Modern CLE’s new editorial initiatives, we’re partnering on a Behind the Story event on Sunday, January 20! You’re invited to enjoys bottomless bubbly and sweets catered by @sweetcostocle, plus an intimate and informative discussion with me, in which I’ll share tips for how to stand out on social media. Plus, you get your headshot taken and freshen up those Instagram profiles, as well!

At the time of this blog post publishing, tickets are already half-way sold out, so snag them fast before they’re gone!

Currently: Favorites with Emily Kopchak

Welcome back to Currently, a series from FACTEUR PR where we share the latest favorites of our staff and clients here on our blog! In this edition, get to know Emily Kopchak, FACTEUR PR Intern. Emily is a senior at Kent State University, majoring in Fashion Merchandising with a minor in Fashion Media and Visual Communication Design. Cheers!

Currently, my favorite...

Book I recently read or am reading:
I haven’t had much time to set aside for reading recently, but I am excited get around to reading Michelle Obama’s new memoir, Becoming. I love reading the stories of inspiring women!

Part of my job:
This internship has been the best opportunity to add to my portfolio! It is such a great space to learn as well.

PICTURE VIA AMAZON

Album or song:
Mumford & Sons released a new album in November! Delta has a number of great jams and is overall a good road trip choice, as I usually find the folk rock band to be.

Place I visited:
Though I could talk all day about the places I went during my study abroad semester last year, I thought it would be better to mention somewhere I travelled to within the last month or two. My family trips are often oriented around visiting a National Park. This fall break, we went to Acadia National Park and Bar Harbor, Maine. It was cold but absolutely beautiful, with a number of great hikes!  

PICTURE VIA THE BUBBLIST

Magazine I read:
The Gentlewoman is a nice step away from Vogue and has recently featured some good artist stories. I also quite like their minimal layout designs.

Blog I read:
I honestly don’t keep up with many blogs. The main one I do enjoy is Pretty Little Fawn. She has a lovely warm and natural aesthetic. Consistency and honesty accompany her beautiful photos, which is always a plus.

Clothing/accessories/shoes I bought:
I had some good luck recently finding an excellent navy wool blazer on the consignment site The Real Real.

Event I attended:
Also something for the future, I look forward to visiting the new Georgia O’Keeffe: Living Modern exhibit at the Cleveland Museum of Art. Back in July in New York, I saw a small exhibition with pieces from her trip to Hawai’i in 1939. I am quite interested in seeing a different perspective on her life, particularly one that analyzes how both her clothes and her art changed over time. 

PICTURE VIA KATIE RODGERS

Instagram account:
 I enjoy seeing what projects artist Katie Rodgers is working on. On her Instagram account @paperfashion, she is known for “shadow dancer” figures but also does beautiful florals and scenic pieces. She is also great at sharing her materials of choice and filming process videos.

Drink I tried:
In Kent, there is a quality coffee shop I frequent called Tree City Coffee. Their seasonal menus are always good, with one of my favorite autumn items being an Apple Harvest Tea. Ginger tea and a cinnamon stick are steeped in steamed apple juice. How genius!

PICTURE VIA RADIO TIMES

TV show or movie I watched:
This year, I gave the show The Marvelous Mrs. Maisel a try, and I am obsessed! I love a good period piece appreciate the smart comedy woven in. The characters are dynamic and perfectly casted. The attention to detail in making the 1950’s setting is amazing too!

Thing overall I'm obsessed with:
Lastly, I am sure I am not the only one that falls down the rabbit hole of YouTube every once in awhile. One of my favorite series is Actors on Actors that Variety puts out. Every awards season or so, pairs of actors and actresses discuss their current film project and often fangirl over each other’s work. I will always have a spot in my heart for Hollywood, so I am all ears for a little behind-the-scenes!