Refreshingly simple: meet our new e-mail newsletter

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If you haven't read our blog post on the importance of e-mail marketing, start here! At FACTEUR PR, we truly believe in the value of an e-mail subscriber list, because while Instagram could disappear tomorrow, our e-mail list is something we arguably own.

Last week, we were super excited to unveil our new e-mail newsletter design! But first, a few reasons why we decided to make a change.

1.) More people are reading their e-mails on mobile devices than their desktops. 
Depending on your business, your e-mail communications sound better coming from a person and written more like a narrative or an message to a friend. This is particularly a good strategy if you aren't doing a lot of linking from your newsletter to your blog or website to further storytell. However, our e-mail newsletter's primary objective is to inform our readers. Our newsletter comes out once a month, so it makes more sense in terms of real estate to link to our blog for full stories at this time. Therefore, we shortened the copy in our newsletter.

2.) Our previous layout was restrictive.
Our old layout featured a single-double-single column approach. This lent itself to predictability every month for our readers, but also restriction for us in terms of what content to include. With our new layout, we can extend our content with the addition of sections heading vertically down the screen, which aids in readability, too, as folks are typically scrolling up and down on their mobile devices and desktops.

3.) We just needed a change.
It started one day with the realization that our logo was too big. We love our logo and have no plans to change it and we feel it still embodies our brand. But the rest of the newsletter wasn't putting our best foot forward. After all, we do provide e-mail marketing services for our clients. Therefore, we decided to 'walk the talk' and create a layout that made us proud to send out every month and hopefully makes our readers want to open it - both for the great content and its aesthetics. Take a look at it below, and tell us what you think!

Above: Our former e-newsletter (left). Our new e-mail newsletter (right). Take a closer look at the new design below!

The new FACTEUR newsletter.

The new FACTEUR newsletter.

Are you interested in a new e-mail newsletter design, or looking for a new strategy, design, and set-up for our e-newsletter? Get in touch

Digital content and social media ideas for December

While we're planning for 2018, let's not forget we still have one important and busy month to end the year on, December! Can you believe the holiday season is here? It can definitely be hard to think about making time to curate content for your blog, PR, and social media channels when this month's to-do list seems almost a mile long. Here are just a few opportunities this month to align your brand or business with some already note-worthy happenings online.

December is...

  • Root Vegetables Month
  • Exotic Fruits Month 
  • AIDS Awareness Month
  • Universal Human Rights Month
  • Write a Business Plan Month
  • Safe Toys and Gifts Month 

Daily opportunities include...

December 1: Day With(Out) Art Day
December 2: National Mutt Day
December 4: National Cookie Day
December 11: International Children's Day
December 13: National Cocoa Day
December 15: National Ugly Christmas Sweater Day
December 18: Free Shipping Day
December 30: Bacon Day
December 31: National Champagne Day
 

Want more content ideas? Check out our curated content calendars specifically for the food & drink, arts & hobbies, health & wellness, and lifestyle industries. You can find them under the Instas tab here on the FACTEUR website (and showcased below). We've pulled together social media, blogging, and PR opportunities based on monthly and daily holidays, hashtags, and high profile events that are related to each of those industries. Also included is a list of story ideas to get you started with developing your editorial plan, as well as space to brainstorm your own ideas. Right now, we're offering each calendar for $9, and if you buy all four with our Blogger Bundle, you basically get one free! Plus, every time we update the calendars, we'll make sure you'll get the newest iteration (at no extra charge, of course). Happy creating!

Holiday marketing: quick tips to help you grow this season

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The 2017 holiday season is officially upon us! While most of us are happy to survive the rush that the month of December brings, there is an immense opportunity to still reach new audiences and ultimately grow your business. Below you'll find a few quick tips to get you started. Need extra support? FACTEUR would love to help!

Involve your staff

Your staff can help boost any marketing campaign. Have them repost content to their social-media platforms, post in groups they belong to and share with friends! They are your greatest ambassadors. Don't forget to introduce them on your own social media channels, too. (Instagram stories is particularly valuable for that.) Related: Five ways to use Instagram Stories for your brand or business

Get emotional

The holiday season carries a lot of meaning for most people. People aren't just buying gifts, they are hoping to make someone smile or perhaps even make their loved ones' lives easier or better. Harness that emotion and share the 'why' behind why your offering makes a great gift. Sharing testimonials is a great way to do that.

Invest in paid social

If you've never invested in your social media strategy, now is the time. Instagram and Facebook are especially 'pay to play.' Look into boosting posts to reach your ideal audience. The audience insights alone are worth the cost. 

Generate a sense of urgency

Tell your customers why they should buy from you RIGHT NOW. Is it free shipping, a holiday bonus gift, or just that there is limited product so act quickly! Create a time sensitive offer to increase the chances of an impulse buy from your customers.

Online deals

Don’t have an online store? No problem. You can still post coupons or special promotions to your social media sites to draw customers in. For example, “show this post on Instagram in store and receive 20% off one item today and tomorrow only!” (Need assistance creating your online marketplace? We can help!)

E-mail your subscribers weekly

Up your emails and communicate with your subscriber list on a weekly basis. Make sure your communications are thoughtful and relevant with each send (meaning: don't send the same email over and over again!). Related: E-mail is not dead: why you need to build a list to build your brand or business

Print postcards

Score! You attracted new customers. Now how do you get them to return? Your opportunity at the cash register might be the only time to connect with them. Drop a postcard in their bag with either a special offer during the months of January-February, sign them up for your e-mail newsletter, send an invitation to an upcoming event, or a follow on social media to stay engaged.

Personalize campaigns

Take your ads to the next level. Find a way to incorporate customers into your brand story. Office Max saw a huge boost with their “Elf Yourself” social-media campaign. The more innovative and fun the better!

Streamline channels

If you're a small business and do not have a full-time social media person on staff, we can't stress enough the importance of scheduling your holiday posts out. Take a few hours one day after work each week and create your content and schedule your communications. Keep a consistent theme throughout the season and across all social-media channels. Don't forget to also spend extra time monitoring your comments and answering questions, too! 

Currently: Favorites with Reena Goodwin

Reena Goodwin. (Photo: suzuran photography)

Reena Goodwin. (Photo: suzuran photography)

Welcome to Currentlya new series from FACTEUR PR where we share the latest favorites of our staff and clients here on our blog! In this edition, get to know Reena Goodwin, FACTEUR Founder and Director! Read on...

Name: Reena Goodwin
Job: Founder and Director
Location: Cleveland, Ohio
College you go to/went to (and major): The Ohio State University, BA in Public Affairs Journalism

Currently, my favorite...

Book I recently read or reading: I've just started digging into Brene Brown's newest book, Into the Wilderness. I am such a sucker for books on self realization. This one is pretty good so far (but then again, Brown can do no wrong!).

When it's time for happy hour, a glass of red bordeaux is the way forward.

When it's time for happy hour, a glass of red bordeaux is the way forward.

Part of my job: I love that everyday I get to take what I am passionate about it and use it to help other people. Having a business is kind of like having a baby. It's so precious, and I feel really honored to be part of a growth story. Specifically, I'm a people-person so I love meeting with people, be it clients or reporters. Everyone's got a story to tell and it's so nice to listen.

Album or song: I'm not in love with the new Arcade Fire album, but I've been listening to the track, "Creature Comfort," on repeat. 

Magazine I read: Nylon has always been a favorite.

Blog I read: Olivia Jeanette's self titled blog. It's equal parts fashion, shopping, love, family, NYC, travel, beauty, etc. She is such a lovely person from what I can tell based off her posts and the exchanges I have had with her. 

Place I visited: Austin, Texas. Just until recently I had only been to Austin for SXSW, and it was so nice to experience the city for once outside of a crazy music/film/tech festival!

Rooftops and pools in austin, texas.

Rooftops and pools in austin, texas.

Clothing/accessories/shoes I bought: I haven't gone shopping in seemingly forever because I'm still trying to lose these last 10 pounds of pregnancy weight! But I did buy my first pair of heels for post-baby. They are black leather sandals with a wooden heel from Clarks. And they are surprisingly cute and mega comfortable!

Event I attended: Seeing Sheryl Sandberg speak over the summer. Her words were so powerful and personal. She's a woman that truly inspires me professionally.

Simone vera goodwin was born july 6, 2017.

Simone vera goodwin was born july 6, 2017.

Instagram account: @FACTEURPR of course! Just kidding (sorta). I've been addicted to influencers more than brands these days, and just love Chinae Alexander's feed. She's totally real and such a badass. I'd give her a follow if you're into fashion and fitness (and girl power).

Food I ate/restaurant I tried: Cleveland has some ah-mazing restaurants. I really enjoyed checking out Forage recently. Moules frites is one of my favorite foods ever, and they've got a good bowl of that.

Drink: A delicious red Bordeaux when it comes to booze. Matcha almond milk lattes if we are talking caffeine. Plain old water for everything else. 

TV show or movie I watched: I am digging the new season of "Broad City" and really loved the last season of "Master of None." Now I have to go to Italy asap.

Thing overall I'm obsessed with: My baby. It's true. Ever since Simone was born over the summer, I've been madly in love. I'm that girl, now.

New Instagram Stories features, Pinterest rolls out hashtags, and e-commerce tips to build customer loyalty

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Welcome to the 12th edition of Three on Thursdays, a series here on our blog devoted to sharing a few of latest marketing and PR insights and tips to help grow your brand and business. Every week, we'll handpick three good-to-know tips or resources that can help educate and inspire your own efforts. Be sure to sign up for our weekly newsletter below to get these and other tips delivered to your inbox every month!

Here are this week's highlights:

1.) Instagram releases three new Stories features.

Instagram has unveiled three new features for Stories this week: a sticker to poll your followers, plus a color picker for text and brushes and an alignment tool for text and stickers. Learn more on the Instagram blog

Related: Check out our five tips for using Instagram stories to build your brand or business.

2.) Pinterest rolls out hashtags.

While you could have always hashtagged your Pinterest posts, it was just recently that hashtags became clickable and searchable as a feed on the platform. This is huge for the platform which has long been used for its search capabilities. Pinterest is recommending not more than 20 hashtags per post at this time. Read more on the Pinterest blog.

3.) Eight e-commerce trends brands need to incorporate to ensure customer loyalty

Here at FACTEUR, we are big fans of PR Couture. Currently we're reading this article on e-commerce trends, which actually sound less like trends and more like actionable advice to us! It's all about the sensory and simplicity. Read on!

Related: PR Couture features FACTEUR PR


FACTEUR PR is a boutique integrated marketing and communications studio based in Cleveland, Ohio. We work alongside independent businesses, nonprofits, creative brands, and agencies in making the most of their public relations, social media, content marketing, creative projects, and more. Get in touch to learn more!

The benefits of content marketing, Instagram reveals new comment features, PR spending on the rise

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Welcome to the 11th edition of Three on Thursdays, a series here on our blog devoted to sharing a few of latest marketing and PR insights and tips to help grow your brand and business. Every week, we'll handpick three good-to-know tips or resources that can help educate and inspire your own efforts. Be sure to sign up for our weekly newsletter below to get these and other tips delivered to your inbox every month!

Here are this week's highlights:

1.) The measurable benefits of content marketing.

The Content Marketing Institute just released survey results from its recent study on content marketing habits and results. The survey showed that 65% of content marketing programs in 2017 were more successful than in 2016? What is credited for this success? A documented content marketing plan, commitment and delivery, for starters. 

Related: Learn more about our content marketing services.

2.) Instagram announces new comment controls.

Instagram just announced two new ways to control the comments on your posts, whether your account is public or private. This will be particular of use for your business account in helping to block spam bots from posting unrelated or self-promoting comments on your photos and videos.

Related: Check out our five tips for using Instagram stories to build your brand or business.

3.) PR spending will be on the rise for the next five years.

Adweek just reported that based on a recent study, PR and marketing will not only become more closely joined together, but that PR spending will specifically increase over the next five years. Read more.

Related: What is PR, and how can it help your brand or business?

Compiled by Reena Goodwin, Anna Huff, and Julie Hong.


FACTEUR PR is a boutique integrated marketing and communications studio based in Cleveland, Ohio. We work alongside independent businesses, nonprofits, creative brands, and agencies in making the most of their public relations, social media, content marketing, creative projects, and more. Get in touch to learn more!

Changes to Instagram and Twitter, plus a Netflix PR win we can all learn from

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We're back! Welcome to the 10th edition of Three on Thursdays, a series here on our blog devoted to sharing a few of latest marketing and PR insights and tips to help grow your brand and business. Every week, we'll handpick three good-to-know tips or resources that can help educate and inspire your own efforts. Be sure to sign up for our weekly newsletter below to get these and other tips delivered to your inbox every month!

Here are this week's highlights:

1.) Twitter announces new 280-character limit.

A select few Twitter accounts now have the ability to tweet up to 280 characters, double-that of its historic 140 character limit. But you can enable the increased word count on your account now

2.) Instagram is allegedly adding one more photo across to your grid.

This one has us scratching our heads a bit. Many of us know all too well how our grids are part art, part science. This would change things. Have you seen four-across grids pop up on the platform yet?

Related: Check out our five tips for using Instagram stories to build your brand or business.

3.) How to legally defend your brand while scoring a PR win.

We are currently loving how Netflix handled a recent legal matter concerning a Stranger Things licensing issue. Talk about staying true to your brand voice!

Compiled by Reena Goodwin, Anna Huff, and Julie Hong.


FACTEUR PR is a boutique integrated marketing and communications studio based in Cleveland, Ohio. We work alongside independent businesses, nonprofits, creative brands, and agencies in making the most of their public relations, social media, content marketing, creative projects, and more. Get in touch to learn more!

Quick tips: social media for retailers

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With a crowded social media space, it is hard to stand out amongst the competition online, but it's essential to try your best. Posting content that is relatable, eye catching and relevant to your audience are just a few of the tips to practice when using social media for retail. Let's dive deeper.

Seven social media tips for retailers: 

1.     Be relevant. Be sure to stay true to your brand and your audience. If you're a fashion retailer, stick to content that will appeal to your customer who is looking for trends and stylish clothing rather than posting images of your lunch (a little off-topic content is OK, just make sure it fits into your overall strategy). Use the right hashtags, too.

2.     Show! Don’t just tell. Social media is all about the visuals, so have high quality photos and videos. While not all of your followers will see your content due to algorithms, those that do will see your images first, and then perhaps will read your caption. Always keep in mind the image you use in your post is catching the interest of your viewer first thing.

3.     Consistency is key. Readers will respond better when they are seeing quality posts from your business on a regular basis. If readers see your business posting every day, that consistency will help to build more of a personal relationship with them. That relationship builds trust, and trust builds sales.

4.     Pay attention to detail. Every post should be well thought out and intentional. Most of the time your followers will only spend a few seconds on your post, so make it count! 

5.     Make it personal. Whether it's on your website or in your store(s). you are selling to people, and on social media, you are selling to people as well, though not always through a direct transaction. Make sure your communications are personal and thoughtful, creating a two-way engagement, not just using your posts to sell. 

6.     Change up content. The great thing about social media is you can always experiment with your strategy. One way to do that is to switch up your content types. Try posting beautiful photos, but also videos, Boomerangs, Stories, coupons, contests, behind-the-scenes posts and more. This will keep readers engaged and interested. Just about ever retailer is on social these days. So change up your content to keep those customers coming back for more!

6.     Have fun. Remember, people don't just buy products, they buy the lifestyle that comes with it. Show how much fun they will have with your products - inspire them and have fun!

social media for retailers

pin this!

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Anna Huff

Contributing blogger
Anna is FACTEUR PR's Digital PR intern for Fall 2017.

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Digital content and story ideas for September

September content ideas

September is here, which means summer is almost over (sadly)! But who else thinks fall is the best season? The approaching season has no shortage of great events that can serve as an inspirational source for blogging, and September is no exception. These ideas are also applicable to your social media and media relations pitches. To get you started, here are just a few opportunities this month to align your brand or business with some already note-worthy happenings online.

September is...

  • Better Breakfast Month
  • Whole Grains Month
  • Yoga Month
  • Healthy Aging Month
  • Self Improvement Month
  • Classical Music Month

Daily opportunities include...

September 4: Labor Day
September 6: National Read a Book Day
September 18: National Cheeseburger Day
September 21: International Day of Peace
September 22: First Day of Fall
September 25: One Hit Wonder Day
September 26: National Pancake Day
September 27: Women's Health & Fitness Day
September 28: Drink Beer Day
September 29: National Coffee Day
 

Want more content ideas for the year? These are just a few of the ones we've identified! We have developed four editorial content calendars specifically for the food & drink, arts & hobbies, health & wellness, and lifestyle industries. You can find them under the Instant Resources tab here on the FACTEUR website (and showcased below). We've pulled together social media, blogging, and PR opportunities based on monthly and daily holidays, hashtags, and high profile events that are related to each of those industries. Also included is a list of story ideas to get you started with developing your editorial plan, as well as space to brainstorm your own ideas. We're offering each calendar for $9, and if you buy all four with our Blogger Bundle, you basically get one free! Plus, every time we update the calendars, we'll make sure you'll get the newest iteration (at no extra charge, of course). Happy creating!

PIN THIS!

PIN THIS!

Introducing Apprised: Full service PR & marketing coaching

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We here at FACTEUR PR are excited to reveal our newest offering just for emerging brands and businesses who are interested in executing their own PR, social media, content marketing, digital creative, or integrated PR/marketing strategies but looking for professional guidance along the way.

Introducing APPRISED. 

Apprised joins our current menu of tailored support, which includes Instant, A la carte, Project, and Committed services. 

This new offering is for brands who are looking for a level of support that is full-service and long term (three months+) but prefer to keep their execution in-house. With Apprised, we help you research, document your strategy and guide you on execution, keeping you or your team creatively thinking and accountable every step of the way. This is a cost-savings compared to our committed services (where we execute all the work). Consider us your professional marketing/PR coach and project manager! Read on to learn more...

Who is this for?

Apprised services are for brands, businesses, or individuals who are interested in growing their business utilizing PR, social media marketing, content marketing, digital creative, or a little bit of everything, without hiring an agency to accomplish the work. In other words, you currently want to keep your outgoing communications in-house (for budget reasons or otherwise) but seek outside counsel to coach you, and keep you on task and on the right track to meeting your goals.

Is this a workshop?

No. Apprised is different than a marketing/PR workshop. While there will be hands-on learning like a workshop, you'll be working one-on-one with a professional who will guide you every step of the way. All of your learning will be put into action, and we'll be there with you at your side.

What is the process?

Whether you're looking to work out from a product launch, getting ready to start your business, introduce a new service, or want to plan (and follow-through on that plan!) for the new year, we can help! Our process begins with getting to know you, your brand, and your audience, and help with: determining your goals; documenting a plan; developing assets and content; training; putting the plan into action; and evaluation. 

Packages are customizable. Interested in learning more? Please fill out the form below, and we will get back to you with additional information. 

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