We're seeking a digital intern for Spring 2018!

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Attention college students and recent grads! FACTEUR PR is currently seeking organized and enthusiastic candidates with a passion for PR, social media, and marketing to join our team this spring season (March-June)! Interns will receive mentoring and experience in public relations, social media, and content marketing with an emphasis on client relations, project management, relationship building, visual communications, and strategy. And a huge perk? You can work from home.

This is a digital internship. So interns have the flexibility to work remotely. Interns will be required to participate in a video meeting or call up to one day a week with their FACTEUR PR supervisor. Cleveland-based interns may be required to meet or work on-site at meetings or events as needed.

While there is no typical day, interns can expect to gain experience in:

  • Media relations: research (outlets, reporters), outreach, editorial calendars
  • Social media: research, management, news, trends, advertising, content and design, influencer outreach
  • Content: researching, writing, blogging, designing, e-mail marketing, optimizing
  • Writing: pitches, press releases, biographies

Does this sound like an opportunity you might be interested in? Learn more and apply here

Want to know what it's like to intern with FACTEUR PR? Check out our former intern Julie Hong's blog post! 

Five social media tips for 2018

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Every Friday on Instagram, we are answering your marketing and communications-related questions on Stories! That includes topics such as media relations, advertising, social media, influencer relations, blogging, content marketing, planning, pitching, SEO, and more. This week's Q&A notes are below, and be sure to follow @FACTEURPR on Instagram to see our past and present Q&As, too!

Q: How do I grow my social media following?

A: This topic is HUGE. So huge, we spend a minimum of three months with our coaching clients researching, developing a strategy, and working together on creative, narratives, schedules, measurement, and more. (You can learn more about that offering here.) However, that doesn't mean there aren't tactics you can use now to see results. The new year is anticipated to be a tough one for brands on Facebook and Instagram due to algorithmic changes, but all that really means is pivoting our strategy just a bit to focus on conversations around content rather than strictly selling. (Related: Grow your brand or business with content marketing)

1. Post more video content

For several years now, predictions about the mounting impact of video marketing have only escalated. Year-after-year, video content consistently claims the top spots of seemingly every must-have marketing list, and ours is no different. Just take a look at these incredible statistics released by Hubspot just last year:

  • Video will account for 80% of all web traffic by 2019.
  • 90% of customers report that product videos help them make purchasing decisions.
  • 64% of customers are more likely to buy a product online after watching a video about it.
  • 80% of customers remember a video they’ve watched in the last month. 

If you're looking to gain awareness for your brand and sell products, consider video as part of your marketing strategy this year. And we don't just mean fancy, expensive videos. Platforms like Instagram Stories and Snapchat were set-up to steer users away from uploading rehearsed or professional video content. Instead, consider tip number 2.

2. Go live or go home.

That's live as in live video, not living life (although hey, we should all do that part, too!). Before you changed your notification settings, if you ever did, you may have noticed that many times when a page or person goes live on Instagram or Facebook, you receive a notification. This isn't happenstance. This is a feature these platforms are pushing to encourage meaningful, real-time conversation. Make a date with your audience and take the time on Facebook or Instagram Live to announce a new product or service, or answer questions about a specific topic. (Related: Friday Q&A: Your PR and marketing questions answered)

3. Use hashtags wisely.

People are following you on social media for a reason. Never lose sight of that reason and make it crystal clear for potential followers.

Each Instagram post allows for 30 hashtags to be attached to your photo. That is 3-0 opportunities for people to find your content. Use every opportunity available, meaning all 30 hashtags if you can. Vary them up post-to-post and make sure you are only using hashtags that are pertinent to the content you're posting and/or your brand. Pro-tip: At the end of 2017, Instagram rolled out a new feature where you can follow hashtags. This is a great new way to discover content and interact with it while scrolling through your feed. Follow those hashtags!

4. Focus on relevancy and relationships.

People are following you on social media for a reason. Never lose sight of that reason and make it crystal clear for potential followers. Focus on a strong bio, solid branding, and consistency in your message and voice. For example, if your company offers interior design services, chances are the majority of the people who are following you are interested in seeing and learning more about interior design (but of course, check your analytics to confirm!). That should be the focus of your feed. It's great to break things up with a post here and there from your lunch outing or vacation, but make sure you are balancing that with the content folks signed up to see. We often suggest creating a "social media formula" for your page, and would be happy to help with that. And don't forget, engagement is a two-way street. There's nothing like building valued relationships with returned likes and comments, too! 

5. Remember quality over quantity.

We always say social media is an art as well as a science. The way you present your brand is just as important as the hashtags you use and the frequency you're posting. Be sure to spend extra attention on crafting your creative, prioritizing quality content (photos, captions) over content to post for posting's sake. Pro-tip: Hire a professional photographer once a quarter to take "stock photos" of you, your team, your newest products, your store, etc. to share on social media and use for PR. Need content ideas? Be sure to check out our curated content calendar downloads for story ideas!


Have additional tips to share? Leave them in the comments below!

Do you have a marketing and communications related question you'd like to see answered? Share it in the comments below, send an email, or head to our Instagram page and send us a direct message!

Need more assistance? FACTEUR is here to help. We would love to work with you on a tailored public relations or integrated marketing and communications strategy for your brand and business. From planning to pitching, and consulting to creating, we're as hands on as you need. Learn more here.

 

Friday Q&A: Your PR and marketing questions answered

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This new year is off to a busy start, but we want to make sure we take the time to give back with a bit of what we know and have learned! Every Friday on the @FACTEURPR Instagram Stories, we answer a PR or marketing question you've asked. That includes media relations, advertising, social media, influencer engagement, blogging, content marketing, planning, pitching, SEO, etc. The videos will stay live on Stories for 24 hours, and we will add the most recent ones to our Instagram page Highlights. 

To ask a question, send us an email, drop a comment below or leave a comment or DM us on Instagram.  

We look forward to connecting with you and hope you find this series valuable. And as always, we're always here to help with your specific public relations, social media, content marketing, and digital creative needs! Contact us here.

How to pitch an event to local media

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Every Friday on Instagram, we are answering your marketing and communications-related questions on Stories! That includes topics such as media relations, advertising, social media, influencer relations, blogging, content marketing, planning, pitching, SEO, and more. This week's Q&A notes are below, and be sure to follow @FACTEURPR on Instagram to see our past and present Q&As, too!

Q: What is the best way to pitch your event to local media?

A: Before you pitch your event to the media, consider these three pre-pitch points:

  • What makes my event unique?
  • Who would be interested in my event?
  • Why is this relevant right now?

From there, you'll be able to identify if there could be media interest and where to start pitching, which leads us to our first step.

1. Find the right reporters or editors at your local publications or stations who would cover an event like yours.

If you're hosting a fashion event, find the style editor. If it's a restaurant opening, find the food writer or arts and entertainment editor. Follow he or she on Twitter and Instagram, read their latest stories, engage with them online so by the time you reach out to them, it's not necessarily the first time they are hearing from you. 

2. Make contact with enough lead time.

Email is always a good way to pitch a story, but keep in mind, journalists get a boatload of email. Reach out the first time about 4-6 weeks before your event. Give your email a subject line that sounds like a headline to make it compelling enough to open. Make sure your email is as concise and to the point as possible. I always say "lead with your lead." Keep the most important information towards the beginning - it's a good idea to include the three pre-pitch points I included before step one. You can insert a press release or a JPEG of your invitation, too. I suggest an invitation because editors are very visual and will most likely want to see pictures accompanying text, which is what they will give their readers, too. 

3. Follow up once, maybe twice. 

If you don't hear back after sending two emails, you may assume the reporter is either not interested or didn't have time to write you back. If you follow-up twice with no response, cease your outreach - you don't want to come off as annoying. Depending on the event, if you did reach out to a local TV show producer and didn't hear back, try contacting the news desk and see if it can be a news segment instead of a program feature. 

4. Thank them. 

Journalists juggle a lot. Make an impression and go out of your way to send a thoughtful thank you email or better yet, a thank you card if they covered or attended your event. And there's also no better show of your appreciation than sharing the story and thanking the writer in a Tweet or Facebook post. 

5. Prepare for next time.

If you didn't receive a response or if the media wasn't interested this go-around, don't be discouraged. There could be a number of reasons- the editor didn't see a fit, the publication recently covered an event like this, resources didn't allow for coverage of the event, the timing wasn't right, etc. Be sure to take the time to evaluate the who's/what's/why's to the event you're planning (see the first point about pre-pitching). And if your first or last event was a smashing success, use that in your next pitch. Remember: media relations is an ongoing process! Good luck!

Do you have a marketing and communications related question you'd like to see answered? Share it in the comments below, send an email, or head to our Instagram page and send us a direct message!

Have additional tips to share? Leave them in the comments below!

 

Need more assistance? FACTEUR is here to help. We would love to work with you on a tailored public relations or integrated marketing and communications strategy for your brand and business. From planning to pitching, and consulting to creating, we're as hands on as you need. Learn more here.

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Our most beloved apps and tools for PR and social media

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January 8 is National Clean Your Desk Day! I actually cleaned my desk off last week, as I wanted to kick off the new year with less clutter surrounding me. Clear space, clear mind! I also made sure to scrub my chalkboard and make a place for new goals for the new year. 

In the spirit of creating space and working smarter, I wanted to share some insight on what types of apps and tools I've been utilizing to maximize my time, creativity, and results at FACTEUR PR – both for my own brand and my clients!

Adobe Creative Suite
While one can argue that the Creative Suite is not mandatory for successful media relations or marketing, I would still stress the benefit of the software. An important part of my job is not just getting the job done, but cutting through the clutter and making it stand-out. I use InDesign to design press kits for clients as well as my own new business proposals. Photoshop is great of course for editing photos as well as designing graphics, which we do a lot of for social media and websites. And it's hard to not need Acrobat Pro for e-signing or filling out documents.

Evernote:
This is one I can't live without. I absolutely love Evernote to take notes, whether it's to brainstorm new business or blog ideas, or to jot notes during a client call or meeting. I have the Pro version so I can have my notes on more than one device.

Asana:
Asana is an important tool we use for internal communications between our team and clients. I love its calendar function, which lends itself particularly well for deadline-driven projects, which includes just about everything. It's also the platform we use primarily for client project communications and content planning. Protip: Download our curated content calendars and input your content ideas into the Asana calendar to remind you about your story ideas for social media, blogging, and PR. 

Google Trends:
Speaking of story ideas, have you checked out Google Trends before? In addition to the important data you'll reap from your website's Analytics dashboard, I love using Google Trends to develop content ideas based on search results. Monitor the trending topics of the day, or search for a term such as "Cleveland Restaurants" to see the keywords' interest over time as well as related search queries.  

A Color Story:
If you love bright, crisp photos, you need to download A Color Story on your smartphone. The app is free but certain filter packs carry a nominal fee. We use it to edit almost all of our Instagram photos. (Follow @FACTEURPR!)

Harvest:
If you work in a service-based industry and have to track your time (or just want to get really productive with your time!), I recommend checking out Harvest. It's only $12/month and you can really get a good handle on how much time you spend on projects. If your hours are billable, you can also instantly export an invoice directly from the website. Harvest integrates well with Asana, too. 

Planoly:
What I like about Planoly versus other Instagram scheduling services is that there is a desktop calendar-view component. You can schedule and arrange future posts by message or creative, and publish them straight to Instagram through the app. 

Boomerang:
This is a must-have plug-in for Gmail. Boomerang allows you to flag emails you're sending out and notifies you when it's time to follow-up if you haven't heard back. Furthermore, it's useful to schedule emails for later, too. I love it for media pitching and client relations. 

Mention:
If you're monitoring your own media coverage or staying on top of your competitors, Mention is a great and affordable tool to use. It's so important to know what's going on with your competitors or brands that are offering similar products and services to you. If you're looking for a free, lighter version, of course, there's always Google Alerts.

These are just a couple of the apps and tools I use when doing my day-to-day work at FACTEUR. If you like these types of posts, please let me know, and I will be sure to share more! In the meantime, share your must-haves in the comments, too! 

FACTEUR PR Holiday 2017 Playlist

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The holidays are exhausting, so it's no wonder it's a relief for a lot of folks that they will finally be over in just a couple of short weeks. I happen to love the holidays, but one thing that does continue to tire me about them is the music. We recently created a holiday-themed playlist for our client Banyan Tree during a blogger party, and we thought it would be fun to create one for our other clients and friends! Whether you're jamming away at your desk or looking for new tunes to play at your store while your customers shop or party, we think you'll dig this Hip Holiday playlist. 

FACTEUR PR: HIP HOLIDAY WINTER 2017 PLAYLIST

We're seeking a digital intern!

digital internship winter 2018

Attention college students and recent grads! FACTEUR PR is currently seeking organized and enthusiastic candidates with a passion for PR, social media, and marketing to join our team this season! Interns will receive mentoring and experience in public relations, social media, and content marketing with an emphasis on client relations, project management, relationship building, visual communications, and strategy. And a huge perk? You can work from home.

This is a digital internship. So interns have the flexibility to work remotely. Interns will be required to participate in a video meeting or call up to one day a week with their FACTEUR PR supervisor. Cleveland-based interns may be required to meet or work on-site at meetings or events as needed.

While there is no typical day, interns can expect to gain experience in:

  • Media relations: research (outlets, reporters), outreach, editorial calendars
  • Social media: research, management, news, trends, advertising, content and design, influencer outreach
  • Content: researching, writing, blogging, designing, e-mail marketing, optimizing
  • Writing: pitches, press releases, biographies

Does this sound like an opportunity you might be interested in? Learn more and apply here

Want to know what it's like to intern with FACTEUR PR? Check out our former intern Julie Hong's blog post! 

Refreshingly simple: meet our new e-mail newsletter

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If you haven't read our blog post on the importance of e-mail marketing, start here! At FACTEUR PR, we truly believe in the value of an e-mail subscriber list, because while Instagram could disappear tomorrow, our e-mail list is something we arguably own.

Last week, we were super excited to unveil our new e-mail newsletter design! But first, a few reasons why we decided to make a change.

1.) More people are reading their e-mails on mobile devices than their desktops. 
Depending on your business, your e-mail communications sound better coming from a person and written more like a narrative or an message to a friend. This is particularly a good strategy if you aren't doing a lot of linking from your newsletter to your blog or website to further storytell. However, our e-mail newsletter's primary objective is to inform our readers. Our newsletter comes out once a month, so it makes more sense in terms of real estate to link to our blog for full stories at this time. Therefore, we shortened the copy in our newsletter.

2.) Our previous layout was restrictive.
Our old layout featured a single-double-single column approach. This lent itself to predictability every month for our readers, but also restriction for us in terms of what content to include. With our new layout, we can extend our content with the addition of sections heading vertically down the screen, which aids in readability, too, as folks are typically scrolling up and down on their mobile devices and desktops.

3.) We just needed a change.
It started one day with the realization that our logo was too big. We love our logo and have no plans to change it and we feel it still embodies our brand. But the rest of the newsletter wasn't putting our best foot forward. After all, we do provide e-mail marketing services for our clients. Therefore, we decided to 'walk the talk' and create a layout that made us proud to send out every month and hopefully makes our readers want to open it - both for the great content and its aesthetics. Take a look at it below, and tell us what you think!

Above: Our former e-newsletter (left). Our new e-mail newsletter (right). Take a closer look at the new design below!

The new FACTEUR newsletter.

The new FACTEUR newsletter.

Are you interested in a new e-mail newsletter design, or looking for a new strategy, design, and set-up for our e-newsletter? Get in touch

Digital content and social media ideas for December

While we're planning for 2018, let's not forget we still have one important and busy month to end the year on, December! Can you believe the holiday season is here? It can definitely be hard to think about making time to curate content for your blog, PR, and social media channels when this month's to-do list seems almost a mile long. Here are just a few opportunities this month to align your brand or business with some already note-worthy happenings online.

December is...

  • Root Vegetables Month
  • Exotic Fruits Month 
  • AIDS Awareness Month
  • Universal Human Rights Month
  • Write a Business Plan Month
  • Safe Toys and Gifts Month 

Daily opportunities include...

December 1: Day With(Out) Art Day
December 2: National Mutt Day
December 4: National Cookie Day
December 11: International Children's Day
December 13: National Cocoa Day
December 15: National Ugly Christmas Sweater Day
December 18: Free Shipping Day
December 30: Bacon Day
December 31: National Champagne Day
 

Want more content ideas? Check out our curated content calendars specifically for the food & drink, arts & hobbies, health & wellness, and lifestyle industries. You can find them under the Instas tab here on the FACTEUR website (and showcased below). We've pulled together social media, blogging, and PR opportunities based on monthly and daily holidays, hashtags, and high profile events that are related to each of those industries. Also included is a list of story ideas to get you started with developing your editorial plan, as well as space to brainstorm your own ideas. Right now, we're offering each calendar for $9, and if you buy all four with our Blogger Bundle, you basically get one free! Plus, every time we update the calendars, we'll make sure you'll get the newest iteration (at no extra charge, of course). Happy creating!