ELEVATE YOUR BRAND TO NATIONALLY ACCLAIMED & dominate your local market

THE PROVEN PATH TO PROMINENCE

OUTSHINE YOUR LOCAL COMPETITION WITHOUT INCREASING AD SPEND, DISCOUNTING OR CONTENT CREATION

STep into the spotlight & SCALE UP.

FACTEUR PR partners with top-tier beauty, home, and wellness providers to become nationally recognized so they can dominate locally with premium positioning, category authority, and nonstop referrals to grow their reputation and revenue.

WE GET OUR CLIENTS FEATURED IN:

  • best boutique pr agency
  • best boutique pr agency
  • best boutique pr agency
  • best boutique pr agency
  • best boutique pr agency
  • interior design pr
  • wellness pr

  • "FACTEUR makes everything so easy."

    "Thank you to all of you at FACTEUR. We have enjoyed so much working with you and you have just made everything so easy. We are so excited about all of these opportunities!"

    –Dr. Mona Foad

  • "THE BEST OF THE BEST."

    "We have worked with many PR agencies over the years, and FACTEUR PR is the best of the best."

    –Dr. Tiina Meder

HOW DO I KNOW THIS PROGRAM IS A FIT FOR ME?

DO YOU WANT TO …

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02

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Stand out among your competition without constantly competing on price?

Enhance your professional reputation and become better known both locally and nationally as among the best in your industry?

Attract & retain clients and customers without spending a fortune on never-ending ads?

04

Focus on supporting your clients while trusting an award-winning team to help your brand elevate to the national spotlight so you can dominate your local market?

FACTEUR'S SIGNATURE METHOD FOR SERVICE PROVIDERS READY TO ELEVATE & DOMINATE

PATH TO PROMINENCE

Want to become the most SOUGHT-AFTER name in your market — and beyond?

Our Path to Prominence framework is a done-for-you method to position you as a trusted expert, grow your visibility, and turn your recognition into revenue.

  • 1. Enhance Reputation

    We craft and polish your story, curate visuals, and enhance your influence with thought leadership so you’re ready for the spotlight and maximum results.

  • 2. Elevate Recognition

    We pitch and place you in national media, podcasts, influencer features, and editorial awards that build massive trust and puts you in a league high above your competitors.

  • 3. Earn Revenue

    We help you leverage your nationally-acclaimed influence and recognition to encourage revenue for your practice by integrating your trust-building wins across social, email, website, advertising, events and brand partnerships.

Real Results

“I couldn’t ask for a better PR partner!”

“The Facteur team offers a magical combination of industry knowledge and strategy that elevates your brand and helps you forge authentic relationships with media and influencers. In an increasingly crowded space, Facteur helps craft messaging that breaks through the noise and delivers real results. I couldn’t ask for a better PR partner!”

–Casey Burleigh, Director of Marketing, MONA Dermatology

MEET YOUR PARTNERS IN PROMINENCE

FACTEUR PR is an award-winning PR & marketing studio for beauty, home, and wellness brands, dedicated to building awareness and trust to foster brand loyalty for sustained growth.

At FACTEUR PR, everything we do is rooted in relationships — because relationships are what drive recognition, trust, and growth.

Whether through national press features, influencer collaborations, social media, brand partnerships, or unforgettable events, we create the kind of meaningful visibility that puts your brand in a league of its own.

Our specialty? Helping health, wellness, and design service providers turn credibility into category leadership…and become the most trusted name in their city (and beyond).

  • industry expertise

  • proven method

  • senior strategists

  • transparent communication

  • clear deliverables & timeline

  • no long term contracts required

  • "I cannot tell you how much sleep I gained back knowing that we have great partners."

    Amy Gaston | Vice President of Strategic Growth OhmBody

  • "The team at FACTEUR PR is extremely professional. From the moment I spoke to Reena on the phone, I was confident that she understood my goals. Ally and Erika responded to my emails fast and were always available for content edits when I needed them. The team connected me to multiple media outlets within the first month. I would wholeheartedly recommend FACTEUR PR to a dermatologist or a small business owner."

    Dr. Mansha Sethi Thacker / Board-Certified Dermatologist St. Luke’s MedSpa

  • “We first met with FACTEUR when we had the need to move quickly on a last-minute PR project. Reena and the FACTEUR PR team not only took on this challenge and fast turnaround but were able to add to our scope with both influencers and additional digital media hits. They always have attention to detail, as well as additional ways and resources to create successful PR campaigns. We’ve now continued our relationship and are very pleased and happy with our coverage and the successful relationship we’ve built.”

    — Alyssa Hilliard / Senior Director of Marketing Sunless, Inc.

  • "We have worked with many PR agencies over the years, and FACTEUR PR is the best of the best!"

    — Dr. Tiina Meder / Founder Meder Beauty

  • "I can’t imagine growing a brand without Reena and the FACTEUR PR team! Her responsiveness, creativity, and ability to tailor to her client’s needs are exceptional. My favorite thing about working with FACTEUR is imagining what is possible and then planning against it. FACTEUR PR is my trusted partner."

    Anne R. Kokoskie / Owner & Designer Styled by ARK

  • "You can feel the hearts of this PR company as they provide beyond their scope of services while exposing your brand to exciting opportunities and new connections. Avarelle has been able to propel further as a beauty brand, thanks to FACTEUR PR! Cheers to winning together!"

    — Jenny Hwang / Director of Marketing Avarelle Cosmetics

  • "The Facteur team offers a magical combination of industry knowledge and strategy that elevates your brand and helps you forge authentic relationships with media and influencers. In an increasingly crowded space, Facteur helps craft messaging that breaks through the noise and delivers real results. I couldn’t ask for a better PR partner!"

    –Casey Burleigh / Director of Marketing MONA Dermatology

  • “I can safely say that all of us at PathoSans have been very impressed with your excellent work, serving spirit, and professionalism…and have raised our expectations for all of our other agencies and partners. I would avidly recommend FACTEUR PR to anyone in need of your services.”

    — Dan Roglin / Business Strategist PathoSans

  • “I highly recommend working with FACTEUR not only because they are incredibly results driven, but they’re so polished and easy to work with. We brought Reena and the team on to help revitalize our media relations and augment our product launches. They not only worked hard to truly understand our business, which is not easy, but showed incredible results within weeks of coming on. They’ve helped scale our brand and have gotten us PR hits we could have only dreamed about.”

    Katelyn Stiver / Director of Marketing Boogie Board

  • "I’ve had the pleasure of working with FACTEUR PR for over a year. They are not only amazing professionals, but they truly know how to get brands the earned media coverage they deserve. (Just check out Vital Essentials 'In the News' webpage to see for yourself!) If you’re looking to boost your brand’s visibility and secure press coverage, I highly recommend connecting with Reena.”

    –Lydia Xiong / Brand Manager Vital Essentials

  • "I wanted to give a shout out to my incredible publicist, Reena Goodwin, and her amazing team who I have been working with since July. Working with Reena has been a great experience. She is super approachable, hip, and genuinely cares about the business owners that she works with. With her help I have been featured in InStyle magazine, Real Simple, Healthline, The Healthy, etc. and been interviewed on local news outlets. I highly recommend her and her team."

    Melanie Shmois / Owner Mind Your Strength

  • “I started working with FACTEUR two years ago. I previously was using a national PR group that works with many vendors in the our industry. It was very cookie cutter and was not customized to our specialty, so I was looking to make a change. When I started working with Reena she had done her research and presented a PR packet customized to us. We have had a lot more PR coverage than previously not only locally but nationally, as well. I was so happy after the first three months I signed for another three to help continue with our PR plan. I can not speak more highly of her and the team. They really go the extra step to make sure you get the bang for your buck.”

    Melanie Tindell / Owner and Designer Oak + Honey Event Planning Co.

  • "Reena and her team have been amazing to work with. They are so great at communicating ideas and thoughts. One really special thing about this firm is their excitement, when we have a win you can totally feel they are just as thrilled! It's unique to find a firm that services many clients but you still feel so important to them."

    Molly Machmer-Wessels / Owner and Designer Woodland Design Company

  • "If you’re looking for PR and want to get your business featured by other sites, you should contact FACTEUR PR. I was only with them for a few months, but we got hits on Refinery29, House Beautiful, Lonny Magazine, and more!

    Kiley Story / Creative Director HOMIES

  • “We worked directly with Reena, owner and founder of FACTEUR. Reena took the time to understand our immediate needs with regard to PR. We were looking for positive stories around our community to generate local interest. Our scope of work was a pretty tall order, with not only a limited time frame, but also during Covid-19. Reena and her team did not miss a beat. They were direct with their communication at all times and met our deadlines. They also thought outside the box in order to generate interesting PR. I'd highly recommend FACTEUR. Great company and great genuine people.”

    Nancy Kelly / Regional Director of Marketing The NRP Group

INDUSTRY SPECIALTIES:

BEAUTY:

  • Estheticians

  • Makeup artists

  • Hair stylists

  • Massage therapists

WELLNESS:

  • Dermatologists

  • Plastic surgeons & cosmetic surgeons

  • Medspas

  • Women’s health providers & OBGYNs

  • Nutritionists and RDs

  • Mental health specialists and therapists

  • Personal trainers

HOME:

  • Interior designers

  • Real estate agents

  • Architects

  • Organizers

MORE THAN JUST VISIBILITY

THE VALUE of ELEVATING your authority

  • powerful leverage to drive revenue from your reputation

  • build brand equity and prestige with national media

  • HIGHER TRUST TO INCREASE CONVERSION RATES

  • ACCLAIM & ASSETS TO MAXIMIZE ACROSS ALL MARKETING PLATFORMS

  • FREEDOM TO FOCUS ON YOUR CRAFT WHILE WE AMPLIFY YOUR VOICE

  • INCREASED ORGANIC WEBSITE TRAFFIC AND SEO STRENGTH

UNLOCK YOUR FREE

BRAND ELEVATION REPORT

The Brand Elevation Report is a custom assessment that shows you where your authority stands today, and what it will take to position your brand as the go-to provider in your market and beyond.

elevate your brand

elevate your brand

FAQ

  • Local recognition is powerful — but national credibility amplifies it. When your name shows up in the media people trust (Vogue, NBC News, Healthline), your authority skyrockets. Clients don’t just consider you among your competitors — they choose you because there’s no better option. The Path to Prominence is your direct path to the top.

  • Yes, but not in the way ads do. PR builds the trust that drives conversions. It shortens the sales cycle, increases referrals, and makes it easier to charge what you’re worth. Clients are more likely to book — and book sooner — when they already see you as the trusted expert. It makes their decision making frictionless.

  • You absolutely do, you just haven’t positioned it that way yet. We specialize in perspective positioning to pitch you compelling to editors, influencers, and audiences. The Path to Prominence is built to elevate your practice from hidden to the headlines.

  • Perfect. PR doesn’t replace your marketing — it supercharges it. Press coverage gives your content more credibility, gives your social proof more punch, and gives your team new assets they can reuse across platforms. Your marketing gets stronger when PR is part of the engine.

  • Building an industry-dominating reputation does not happen overnight, but many of our clients begin seeing media wins within the first 30–90 days. That said, the real value is cumulative — authority builds with every feature, every mention, and every award. We’re playing the long game so you stay top of mind and top of market.

  • Your free Brand Elevation Report includes a personalized assessment of your current visibility, plus tailored strategies to elevate your authority, stand out in your category. It’s the first step to seeing what’s possible when your brand is positioned to dominate its market.

  • We built the Path to Prominence to be strategic and self-sufficient. After a focused onboarding period (usually 1–2 calls), we take the lead on execution — from crafting your story to securing press, influencer features, and awards. We'll need you or your team for approvals and interviews, but we do all the heavy lifting behind the scenes so your team can stay focused on running the business while we elevate the brand.

Ready to WORK

TOGETHER?

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