Seven ideas to promote your business for the first day of summer

With summer comes tan lines, bike rides and relaxed times — but it can also come with an underlying heartbreaker — that summertime slowdown. It’s less frequently touched on than the highlights and joy rides the season can take on us, but it can totally be real! Maybe you’ve reached a posting slump, hit a snag in your marketing plan, or began getting slower responses through your public relations efforts. Thankfully, we’re here to help with a fun list that will get you out of that rut and back into that sun.

photo: unsplash

photo: unsplash

An Instagram giveaway featuring your favorite summer collection items — nothing attracts an audience like free goodies! Set something up on your feed and your Stories for maximum results. Create a flat lay of the latest and greatest things your business has to offer, whether that be stationery, sunglasses, or skincare. For greater results, ask another local business to provide an item or two of their own, allowing them to gain exposure while also bolstering your package. Promote the giveaway frequently, and require participants to tag their friends in the comments in order for their entry to be valid (bonus entries if they share on Stories!). In this way, your post will be exposed to more eyes, providing increased brand recognition. Plus, who doesn’t feel good about a business giving back?

In-store events with indie brand pop-ups, live music, wine or snacks while you shop — summer is a time for activity! When there are so many other options for entertainment, directing people into your shop with some unique alternatives is a great way to attract new customers. If there is an added element such as snacks by a local bakery, drinks from a close-by brewery or tunes from a hometown musician, customers are bound to see their time with your brand as not just transactional, but experiential.

Free downloadable to attract email addresses — At FACTEUR, we love sharing knowledge. It not only helps position us as being well-versed in our industry, but it also allows us to give back to our community. Your business should consider the same – drop that free knowledge in exchange for a precious email address. No underhanded tactics here, just some friendly sharing about your products from time to time, coming straight to inboxes. The downloadable you share can contain recipes if you’re a personal chef or restauranteur, styling tips if you represent a fashion line or boutique, or recommendations on how to relax after work if you’re a yoga instructor. Add value to someone’s life and in turn add valuable new audience members to your e-mail list.

photo: unsplash

photo: unsplash

Instagram/Facebook live of your new summer collection — We’ve said it once and we’ll say it again: GO LIVE OR GO HOME! If you want to really connect with your audience on social media, video – especially live video – is the way to go. The ultimate goal is to feel like a customer’s friend, someone they look forward to seeing pop up because you’re providing them with something helpful! In fact, some people may know you only by your handle for so long before they make the leap to in-person connection. Make it count! Creating an Instagram or Facebook live video of the items in-store will entice followers to come your way, energized about specific pieces they saw on the screen (and hopefully by your own self, too!).

Share a postcard with a discount code valid through the end of summer in shopping bags and via email after purchase — there’s no better way to thank your customers for supporting you than a.) saying and b.) saying it with a discount! If you can provide them with products for a cut of the price, you’ll be sure to create a personalized loyalty that extends with every inventory change you make. You love your customers — after all, they’re what keeps you going, both emotionally and financially — and a discount code is just as much as a thank-you to them as it is for you. While we spend so much time trying to gain new customers, don’t forget retaining your current consumer base.

photo: unsplash

photo: unsplash

Social media advertising campaigns — there is so much to be said for good old-fashioned consistent and creative posting. Social media users love to see quality content paired with your username, and we believe you can make it happen with consistency at the core! By creating a frequently used font and color palette, choosing a dedicated filter or preset and using a scheduling program such as Later or Hootsuite, you can truly make the most of your social channels while advertising products or services you offer. This might also mean taking the plunge to pay for a boosted post or spending some of your budget on video creation for your company. Whatever it is, we promise: people will notice the efforts you put in!

Pitch local media to create a story centering around a theme that includes your business — do you own a beach-glass-based jewelry company that sells at local markets? Highlight why this has a place in a larger TV or print package about summer festivals, beach clean-ups or the best local vendors to make that upcoming proposal perfect. Getting your products on television stations or in magazines that your ideal consumer watches or reads can be just the exposure you need in a dry season. Remember when pitching that your timing and relevancy is everything.

Photo: supply co

Photo: supply co

Looking for more ideas to fuel your social media, PR, and marketing efforts? Be sure to follow us on Instagram, sign up for our e-mail newsletter below, and check out our instant resources!

Digital content and story ideas for May

May digital content ideas

Welcome to the month of May! If you're in the northern hemisphere, you are probably welcoming some consistently warmer weather, which always inspires us to create new things. May has no shortage of great events that can serve as an inspirational source for blogging. These ideas are also applicable to your social media and media relations pitches. To get you started, here are just a few opportunities this month to align your brand or business with some already note-worthy happenings online.

May is...

  • Vegan Month

  • National Peanut Butter Lovers Month

  • National Water Safety Month

  • World Stroke Month

  • National Bike Month

  • National Photograph Month

  • National Songwriting Month

Daily opportunities include...

May 2: National Lemonade Day
May 4: National Star Wars Day
May 5: Cinco De Mayo
May 5: Kentucky Derby
May 7: National Packaging Design Day
May 11: National Foam Rolling Day
May 12: Mother's Day
May 18: International Museum Day
May 20: Bike to Work Day
May 25: National Wine Day
May 27: International Jazz Day
May 28: National Hamburger Day
May 31: National Macaroon Day

Want more content ideas for the year? These are just a few of the ones we've identified! We have developed four editorial content calendars specifically for the food & drink, arts & hobbies, health & wellness, and lifestyle industries. You can find them under the Instant Resources tab here on the FACTEUR website (and showcased below). We've pulled together social media, blogging, and PR opportunities based on monthly and daily holidays, hashtags, and high profile events that are related to each of those industries. Also included is a list of story ideas to get you started with developing your editorial plan, as well as space to brainstorm your own ideas. We're offering each calendar for $9, and if you buy all four with our Blogger Bundle, you basically get one free! Plus, every time we update the calendars, we'll make sure you'll get the newest iteration (at no extra charge, of course). Happy creating!

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Save this post to pinterest

How a background in journalism can give you an edge in PR and Marketing

Ever since I was a little girl, you could say I’ve loved writing and photography — it started out with my first disposable camera, ramped up with joining a scrapbooking club and culminated in creating “The Powell Times,” my version of our family’s very own newspaper with details about birthdays, field trips and visits to our grandparents’ house. It was the start of being in touch with media, and although I can cite slightly more impressive bylines now, I’ll never forget the smaller-scale creative projects I came up with.

It only made sense to attend Kent State University to get a journalism degree, so in the fall of 2014, I moved from Pennsylvania to Ohio to pursue a career in magazine journalism. Momentarily I considered switching majors, but in my heart, I always knew that reporting, editing and content-creating were the things I was best at. Having one year in post-grad under my belt, it’s wild to see how my eyes have been opened to even more possibilities as a result of this diploma.

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As my relatives would say, journalism is evolving — and I would have to agree. Structurally, media people have to think on their feet to present the news in new ways. Our society, specifically my generation, might respond to online content with more enthusiasm than they would a print publication. Although a sweeping generalization, we have to recognize that information can take on many different forms: an email newsletter, a longform article, a tweet, an Instagram caption, a press release, a broadcast story, a piece of citizen journalism captured on an iPhone. The media landscape is becoming wider and longer and deeper. And so it goes with the job market for those in communications-related fields.

When I graduated college, I never imagined sitting in FACTEUR PR, a PR and marketing studio in Ohio City nine months later, whose founder also has a journalism background. I didn’t think journalism and public relations were polar opposites, but I also wasn’t sure what aligning the two looked like. Today, I can say with confidence I do now! Studying and working with the art of fact for so long (since the days of the high school news magazine) has given me a deeper understanding and appreciation for the public relations “side” of this line of work. Here’s how:

Story ideation:

In almost every writing-intensive class I took, story ideas were the first step to a healthy semester. Some would use whiteboard brainstorming sessions, others would use prompts and others would assign beats to each student. It was always our responsibility to establish the “why,” narrow the “what” and find the “who” willing to help us craft an authentic, fair piece. This was a challenging process! A grade would depend on someone in authority getting back to you with a phone call, email or text, approving your request to meet with them and setting up a time within their oftentimes busy schedule.

I believe in the integrity of this system — it has produced some of the most wonderful stories I have had the pleasure of reporting. But as a trained journalist and an emerging public relations person, I see there’s no harm in letting public relations help guide your pitches. If you’re a journalist who receives an email from a communications person, it’s easy to be wary of their motives: are they selling me something? Are they persuading me to do something? Is this ethical?

If the public relations person is doing their job in a truthful way, they will present you with only the facts, operating as a messenger to inform the journalist about something engaging going on. They will act as an ambassador for a brand, event or organization to not only inform you, but to assist with art, logistics and communication. They act as a liaison from one busy person to another busy person, syncing up calendars, details and email addresses.

I used to get nervous when a public relations person would set up a conference call with me and my subject — now I welcome it! They are there to help things run smoothly, especially in something as complex as a phone conversation, where timing and intonation are key in asking questions and expressing the right message.

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Social Media:

In my photojournalism minor, I was taught photography primarily from the perspective that it would later be joined with an in-print or online news article. While this type of straight-out-of-the-camera photography is essential to the market, there’s something to be said about planned shoots. They serve different purposes, but their heart is the same: to notify you!

Social media, particularly Instagram and all of its mechanisms, has become a great short form way to tell people what’s going on — whether from your publication’s headquarters or on-the-go. There should be no shame in using this platform as a way to get your message across.

What’s phenomenal about social accounts is the adaptability they offer. If the demographic for your product, event or message is the baby boomer generation, it may be more wise to utilize a Facebook post to get the word out. If you’re looking to engage with millennials, Twitter or Instagram might be the preferable route to take. One realization I’ve had since working with trained public relations people is that this practice is not manipulation — it’s communication, and it’s a two-way street. The correct distribution of information is simply important in reaching the greatest number of people with your message you’ve worked hard to put together.

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Messaging:

Timing is everything! Whether you’re a journalist or a public relations professional, it’s important to set and meet deadlines. And when you’re a public relations professional, those deadlines should be created with the journalist in mind.

If you’re pitching to a newspaper journalist, it might be easier to notify them in a more last-minute fashion. Employees of newsrooms are well aware that our communities are constantly telling stories, and their job is to be on high alert for emerging details that will better serve their readers.

However, if you’re interested in pitching to a magazine journalist, a message well in advance will be appreciated. I never knew how real this was until I began working for Ohio Magazine. The Cleveland-based publication, which covers all things Buckeye State, operates on a month-ahead deadline schedule, often researching and writing stories for about two weeks, then fact-checking and finishing stories for the next two. I remember being assigned a piece about holiday lights shows across the state — I was calling people near the beginning of November for information. I felt like it was Christmas time for about two months.

Larger scale publications work even further in advance to create their lookbooks, articles, Q&As and round-ups. If you take a look at the editorial calendars for Better Homes & Gardens, Woman’s Day and Town & Country, you’ll find deadlines for June occur in mid-March. It’s helpful to take a look at these pages, typically available on brands’ websites, to get a better understanding of their pace.

For every single journalist, there are six PR professionals who are at the ready to help guide a story. Having experience now on both sides has definitely offers an edge: insight into how to best collaborate together. We’re excited we get to do that each day at FACTEUR PR.

March content calendar: ideas for social media and PR

Who can believe it's almost March already? While you're gearing up for spring, don't overlook this important month, chock full of great events that can serve as an inspirational source for blogging. These ideas are also applicable to your social media and media relations pitches. To get you started, here are just a few opportunities this month to align your brand or business with some already note-worthy happenings online.

March is...

  • Women's History Month

  • National Nutrition Month

  • National Peanut Month

  • National Craft Month

  • Music in Our Schools Month

Daily opportunities include...

March 1: Peanut Butter Lover's Day
March 3: National Day of Unplugging
March 7: National Cereal Day
March 8: International Women's Day
March 11: Daylight Savings Time Begins
March 13: National Napping Day
March 17: St. Patrick's Day
March 20: First Day of Spring
March 21: National French Bread Day
March 23: National Puppy Day
March 23: National Chia Day
March 26: National Spinach Day
March 28: Singer Lady Gaga's birthday (had to throw that one in!)

Want more content ideas for the year? We have developed four editorial content calendars specifically for the food & drink, arts & hobbies, health & wellness, and lifestyle industries. You can find them under the Downloads tab here on the FACTEUR website (and showcased below). We've pulled together social media, blogging, and PR opportunities based on monthly and daily holidays, hashtags, and high profile events that are related to each of those industries. Also included is a list of story ideas to get you started with developing your editorial plan, as well as space to brainstorm your own ideas. We're offering each calendar for less than $10, and if you buy all four with our Blogger Bundle, you basically get one free! Plus, every time we update the calendars, we'll make sure you'll get the newest iteration (at no extra charge, of course). Happy creating!


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FACTEUR PR welcomes Kelly Powell to its team

Kelly Powell FACTEUR

We are so excited to welcome our new Communications Assistant, Kelly Powell, to the FACTEUR PR team! Kelly Powell is a journalist and photographer located in Kent, Ohio. Alongside her position at FACTEUR PR, she works part-time as the editorial assistant for Ohio Magazine and is a freelance wedding, engagement and portrait photographer. She is a lover of all things media- and graphic-related and is probably signed up for more email newsletters than most.

A graduate of Kent State University’s Magazine Journalism and Photojournalism programs, she loves spending time between Kent and Cleveland for their access to coffee shops, restaurants, art museums and the Cuyahoga Valley National Park. Kelly is excited to work at FACTEUR in the heart of Ohio City and looks forward to supporting its clients both at home and from afar.

Kelly will join Reena and Hannah on all day-to-day client relations and efforts with a focus on public relations, social media, and content creation. Please join us in welcoming her to the team! Leave a comment below, and feel free to send her an email. Plus, stay tuned for some blogs and other great content from Kelly throughout the coming months here on the FACTEUR blog! 

Four tips to stand out on social media

Photo by Marina Claire Photography courtesy of Modern CLE.

Photo by Marina Claire Photography courtesy of Modern CLE.

The old saying “if you build it, they will come,” may have once been pertinent to a business strategy before the internet, but when it comes to scaling in 2019, it couldn’t be farther from reality. In the decade or so since social media for businesses has mainstreamed, most of us have come to discover that to do it well and to see it affect your bottom line positively, you have to make consistent, dedicated, and strategic effort.

Now with hundreds of millions of users – even billions on Facebook – the social space is more congested than ever. How do you get your brand to stand out amongst the crowd? Here are a few guidelines you can implement right now that I shared with the audience at Behind the Story with Modern CLE to help get you started.

Four tips to stand out on social media

1.) Have a strong sense of brand.

This is beyond just a logo, but who you are, what you look like, what you are trying to say and how you say it. Standing out on social media is an art and a science, and your brand falls into the art category. What does that look like? Beyond just a logo, have a website to capture leads and emails beyond your social media followers. Make sure that website like your social channels has a consistent voice, the same color palettes,

A brilliant way to help you illustrate your brand is to have quality photography. Quality content is often Save the amateur photos and videos for your Instagram Stories, and view your feed as more of a portfolio or catalog. Schedule a quarterly photo shoot and capture three months worth of high-quality images and video for your social media channels. The rest of your posts can be filled in with user-generated content, your own social media graphics you’ve designed, and so forth. You’ll want to create an aesthetic that is true to your brand as well as shows a rhythm that your audience can anticipate. A great way to do this is stick with a handful of conversation topics (I’d suggest no more than five). For example, on the FACTEUR feed, we focus primarily on 1. offering tips, 2. featuring our clients, 3. sharing behind-the-scenes content of our studio, 4. revealing the latest marketing news, 5. sharing content we find to be inspirational to us in the moment. You won’t see a curveball post of what we are having for lunch, unless it ties back to one of these topics (like lunch at a client’s restaurant, behind-the-scenes of a team meeting, etc).

2. Make a date with your audience.

This next tip is more behind-the-scenes, but it’s one of the most important: be consistent on the platforms you choose to communicate. Spend time every week to schedule content for Facebook, Instagram, Twitter, and Pinterest. Be sure are you are scheduling at the optimal time based on your analytics, and try to always sign off with a call to action. Be sure the times that you are scheduling are times you are available to engage, as well. Algorithms favor responsiveness, so don’t just post and disappear. In general, people are on social media during hours outside of the work day, but not the weekend. So think lunchtime and evenings, but check your own analytics to determine when your audience is most likely to see your content and engage with it to help you stand out. Every Monday at @facteurpr on Instagram, we do a Monday Q+A on Stories. Our followers have come to expect this dialogue from us, and if we miss a Monday or post late, we now hear about it! Need some ideas on what to post? Check out our content calendar workbooks.

Instagram business accounts that posted up to 10 segments on Stories each day earned twice as many impressions than those that didn’t post on Stories at all.
— Forbes

3. Be real.

The best place I can tell you to exercise this is on Stories. Forbes recently revealed that Instagram business accounts that posted up to 10 segments on Stories each day earned twice as many impressions than those that didn’t post on Stories at all.Furthermore, engagement is higher on Stories than the news feed, meaning brands are more likely to see action taken – likes, emoji drops, or DMs – if they post on Stories v. the newsfeed. (Stories alone has 400 million daily users!) Being at the top of the news feed with your Stories is prime real estate, and you want to keep it, so try to post on Stories often. Plus, video is the most consumed content type and this trend isn’t going away anytime soon. I think we’re going to see more for IGTV, too. Better yet, make a date with your audience and do an IGTV or Stories the same time each day or week. Similarly, show your face on Stories and on your feed as often as able. People want to know who you are, not just what you are selling. Plus photos of faces are 40% more liked than photos without faces. Audiences like relatability and vulnerability, and it’s great to do that in your photos as well as captions.

4.) Spend your money wisely.

Social media is becoming more pay-to-play, and even with Instagram’s latest algorithm shift back to a more chronological feed, we’re still finding only about 5% of anyone’s followers seeing the content that they post. My favorite avenue to advertise on is Instagram Stories. We already know the engagement rate is higher there, and with an ad, you get the coveted Swipe Up button. This is a great way to spend any quarterly ad dollars.

Another great way to spend any quarterly ad dollars is to partner with micro influencers and community members over a period of time vs. for a singular post. View these collaborations as long-lasting relationships versus simply “sponsored” opportunities. This is a great way to build an influential ambassadorship, support other business owners, and really see the long-term value of your efforts.

What do you think of these tips? Any you’d like to share? Leave your thoughts in the comments below!

Reena S. Goodwin of FACTEUR PR recognized by Modern CLE

It’s not every day that those of us whose jobs are mostly executed behind-the-scenes are recognized in the media. And we’re super excited to be noticed and featured in Modern CLE this week! Jillian Kramer, editor of the digital publication shining a light on and for Northeast Ohio women, spent some time with us recently at the FACTEUR office. We talked about everything from landing to losing my dream job right after college, to how I started FACTEUR, to my pregnancy that I thought would derail my career but in fact, helped to advance it. You can read all about it here.

As part of Modern CLE’s new editorial initiatives, we’re partnering on a Behind the Story event on Sunday, January 20! You’re invited to enjoys bottomless bubbly and sweets catered by @sweetcostocle, plus an intimate and informative discussion with me, in which I’ll share tips for how to stand out on social media. Plus, you get your headshot taken and freshen up those Instagram profiles, as well!

At the time of this blog post publishing, tickets are already half-way sold out, so snag them fast before they’re gone!


Reflect + Refresh: Brand considerations for the New Year

Depending on the situation, this time of year is when a brand is either winding down or going full speed ahead to achieve a successful holiday season. As these last few weeks pass by, remember to take a step back and look at everything you and your company has accomplished. Celebrate the successes!

However, it is equally as essential to also analyze where improvements can be made. Now is the moment to make time to stop and reflect on what has happened. This activity can be done over the course of a few weeks, or you could sit down and list everything that comes to mind in one go. It is all about making the contemplation session as beneficial as possible!

FACTEUR PR has three areas to add to your to-do list, along with some questions to ask yourself that may help with the process.

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Mission and Vision

  • Is your mission statement still accurate?

  • Who has your audience grown to include?

We are aware of the amazing growth that a business can have in just one year, particularly for small businesses that are still in those critical early building stages. It is necessary to pause and consider if the direction the company is going is still fully parallel to that of its mission. Compare the different aspects of growth to the elements of your mission statement and the values that accompany it. Though your brand’s mission may not be literally written out for your audience to see, having it for the team to refer to is undoubtedly helpful to stay on track. (Thinking you may need a reset button on that statement? Here is a great resource to help.)

Social Media Presence

  • Are you staying on-brand with the company’s aesthetics and voice?

  • How does the tone of your content adapt to seasonal/cultural/societal shifts?

Take note of what kinds of posts are best received and focus on those. Do this while keeping everything relevant, however. Just because everyone loves a cute puppy photo does not mean it should be utilized over a more relatable image. Content needs to have strong visuals and writing to provide customers with a well-rounded message. It also is important to observe how your target market utilizes social media. Are they actually moving away from Facebook and towards Pinterest? There are trends in not only products and ideas but how individuals access and share them. Don’t forget to keep an eye out! Not sure how to read your audience? Just ask them!

Customer Interaction

  • Do you have accessible avenues for consumer feedback?

  • Do you encourage follower promotion by re-sharing their content, or do you keep all promotional content in-house?

It can be challenging to balance staying true to oneself and following what the customer desires. Because of this, it is a good idea to keep a level of two-way communication. Whether you make a point of responding to followers’ comments and questions on your Instagram posts or have an easy option for leaving online reviews, allowing customers to share their thoughts provides them with a way to feel and be more connected. Also, welcoming images or media that have been created by customers, known as user generated content, can increase brand connections. Both of these improve brand loyalty. This in turn lets a company make more informed decisions moving forward.

As you may have noticed, each of these areas are intertwined with the next. How a customer can connect with your brand may often rely on your presence online. The company’s reputation of honesty and/or transparency for the consumer relies on the proper execution of its values through the various physical and digital avenues. This is why we advise for a brand, personal or professional, to unpack these elements at the end of the year to have a fresh, successful start to 2019!

Warmest holiday wishes - we can’t wait to see what is to come in the year ahead!

Tips to ignite excitement around a product launch: what we learned from Fashion Week

It is always exciting to share new products with your consumers. Along with all of the effort put into external promotion, however, we can’t forget about creating content for our own platforms. As we always say at FACTEUR PR, “own your story to share your story!”

Want a tip for approaching your social media in a potentially different way? Treat the drop of a new item like an event! Who wouldn’t want more customer anticipation building up to the release?

The concept:

A good source of inspiration for this kind of strategy is in the fashion industry, specifically how luxury brands engage followers during the release of their collections each season at Fashion Week. An easy way to look at the shared content is in three parts: before, during, and after the event. Instagram, and particularly Instagram Stories, are becoming increasingly important and utilized for brand engagement. Here are some examples of what to look for and share.

Luxury brands are often known for being the least transparent in the industry, so any glimpse into the process is widely welcomed. The desire for transparency is growing in consumers at all market segments, so it is a good thing for small businesses to keep in mind as well!

Pre-Show:

  • Instagram Story Takeover (example: a show attendee shares the process of getting ready for the show.)

  • Small Detail Posts (example: sneak peeks of the show venue, inspirational quotes or images that contributed to the designs, and glances at the production process catch the attention of followers.)

  • Attendance List (example: if someone cool is showing up or is otherwise involved, let viewers know.)

During the Show:

  • A Garment in Motion (example: choosing a few of the strongest or most unique looks from the collection works well when shown on the model in video or photo form.)

  • The Finale Video (example: even a fraction of the moment when all of the garments can be seen at once provides the observer with a good grasp on elements of the collection.)

Post-Show:

  • Attendees’ Responses (example: a candid interview occurs to capture the emotional responses of a variety of viewers.)

  • Edited Visuals (example: the sharing of final images and/or videos of the looks occurs after they have been sorted and edited to meet the company’s level of quality and aesthetic.)

An elegantly applicable brand to observe is that of Dior, one that is often acknowledged for their extensive social media content. On September 24, the luxury fashion house showed their Spring/Summer 2019 RTW collection in Paris. Its Instagram account utilized the story feature throughout the day. Instead of following the pre-show preparation of a well-known influencer, they featured a fresh-faced model describing each part of the fashion show she experienced (shown above). Luxury brands are often known for being the least transparent in the industry, so any glimpse into the process is widely welcomed. The desire for transparency is growing in consumers at all market segments, so it is a good thing for small businesses to keep in mind as well!

How to apply it:

Each of the kinds of content described can be translated and pared down to your specific products or services before, during, and after a launch. Post a sneak peek of the cool packaging or a video talking through your sources of inspiration. After the product is released, maintain its new position in the market. Though your business likely does not have the ability to make the volume of content that a brand such as Dior has, sharing a handful of quality visuals in the following days is already a significant reminder to your audience! At FACTEUR PR, we can’t say enough about the importance of continuing on after a big brand moment has happened. Keeping up public relations both online and off is a constant endeavor, so keep it fresh and creative!

Looking for assistance with your public relations and social media strategy ahead of your brand or product launch? We can help! Head to our Contact page to get started!

Instagram Story images c/o @dior. Cover image c/o Cleo Glover.

FACTEUR PR welcomes Emily Kopchak to its team

Emily Kopchak FACTEUR Intern

We are so excited to welcome our fall intern, Emily Kopchak to the FACTEUR PR team! Emily is a senior Fashion Merchandising major at Kent State University with minors in Fashion Media and Visual Communication Design. Through her education, she has had the opportunity to complete a summer semester in NYC and a fall semester abroad in Florence, Italy. At Kent State, she is also an honors student and the Chief Administrative Officer of the National Retail Federation Student Association chapter on campus. Emily is interested in the creative processes fashion and non-fashion brands utilize to connect with their consumers. Her other passions include exploring in nature and finding the best doughnuts in the world.

Emily will join Hannah Krisinski through December - please join us in welcoming her to the team! Leave a comment below, and feel free to send her an email. Plus, stay tuned for some blogs and other great content from Emily and Hannah throughout the coming months here on the FACTEUR blog!