Five key components to include in your 2020 marketing plan

Marketing Plan Template 2020

If you’re a business owner or an entrepreneur, chances are you want sales and recognition year round – and therefore, you’re going to want to be marketing your business year round, as well. If instead you treat your campaigns like a quick fix solution to a problem, that’s all you’re going to get. But if you’re looking to build, sustain, or elevate your brand over time, grow your business genuinely, attract customers who will buy, and increase your revenue, then you need to develop a plan.

A plan sets us up for success first and foremost by establishing and managing expectations for the year ahead and eliminates distraction. It turns ideas into action and helps us be proactive with the work we are doing. And research has shown that when we have a plan, we are more likely to achieve our goals.

Here are five key areas your marketing plan must include:

1. A vision

The first thing we need to consider when putting our plan together is the mission of our brand, business, or organization. The mission states why your brand exists. It’s usually surrounding the ways you serve your audience. Your vision, on the other hand, is your higher purpose. What do you want to ultimately be or strive for?

The goal of our plan is to make our vision a reality. To do this, we need a strategy that articulates when and where we’ll utilize our resources to meet our goals, and the tactics are the actual how-tos when it comes to seeing your strategy through.

2. A summary of who is your target audience

If you’re speaking to everyone, you’re speaking to no one. Drill down to the specifics of who this marketing plan is going to be targeted towards. If you don’t know, then start with a survey of your e-mail newsletter list, your social media audience, and past customers or clients.

3. Goals + Objectives

You can pull this list from your business plan if you have one. If not, don’t worry. Take some time to think - where do you want your business to be a year from now? Two years? Five? 10? It’s so important to have your goals down on paper. Make them real and make them specific. For example, are your goals budget or sales related? Write them down. Is one of your goals to build your e-mail subscriber list or garner press coverage? (It should be!) Write that down, too.

4. Strategies and tactics

Our strategies should answer the question of how will we achieve our goals and objectives this year. Think about various campaigns you can launch, events you can produce, or services you might want to provide.

Tactics support these strategies. If you’re launching a campaign, you’re likely going to want to pitch the news to certain publications with enough time to maximize timing to garner attention and sell tickets, for example. You could also be your own media and develop guest blog posts and video and photo content.

5. Budget considerations

A plan should conclude with a page for the various resources you might need to budget. A few common ones for marketing and PR you’ll need to consider include photo shoots, mailing product, hiring any consultants, and so forth. Laying out this wish list will help you for your planning for the year ahead.

Are you ready to get started on your 2020 marketing plan?

Well guess what – we’ve made it easier with our ready-to-go template! In our 33-page file, you'll receive an organized, presentation-ready template for you to document your plan strategically and chronologically through the year. In addition to analysis exercises to nail down your goals and objectives – and what you need to do to achieve them – this template also includes space for a yearlong strategies summary and month-to-month plan. Specific sections of this template are customizable and include a summary, situation analysis, target audiences, goals & objectives, strategies, accompanying tactics, measurement milestones, and budget considerations.

Social media and story ideas for September

September content ideas

September is nearly here, which means summer is almost over (sadly)! But who else thinks fall is the best season? (We kinda do!) The approaching season has no shortage of great events that can serve as an inspirational source for blogging, and September is no exception. These ideas are also applicable to your social media and media relations pitches. To get you started, here are just a few opportunities this month to align your brand or business with some already note-worthy happenings online.

September is...

  • Better Breakfast Month

  • Whole Grains Month

  • Yoga Month

  • Healthy Aging Month

  • Self Improvement Month

  • Classical Music Month

Daily opportunities include...

September 2: Labor Day
September 6: National Read a Book Day
September 18: National Cheeseburger Day
September 21: International Day of Peace
September 22: First Day of Fall
September 25: One Hit Wonder Day
September 26: National Pancake Day
September 27: Women's Health & Fitness Day
September 28: Drink Beer Day
September 29: National Coffee Day
 

Want more content ideas for the year? These are just a few of the ones we've identified! We have developed four editorial content calendars specifically for the food & drink, arts & hobbies, health & wellness, and lifestyle industries. You can find them under the Instant Resources tab here on the FACTEUR website (and showcased below). We've pulled together social media, blogging, and PR opportunities based on monthly and daily holidays, hashtags, and high profile events that are related to each of those industries. Also included is a list of story ideas to get you started with developing your editorial plan, as well as space to brainstorm your own ideas. We're offering each calendar for $9, and if you buy all four with our Blogger Bundle, you basically get one free! Plus, every time we update the calendars, we'll make sure you'll get the newest iteration (at no extra charge, of course). Happy creating!

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Five reasons The DIY PR Project might be right for you

If you follow FACTEUR PR on social media, you’ve probably seen us posting about The DIY PR Project, a digital public relations workshop for the small business owner on a budget. Have you considered enrolling but felt hesitant about whether or not it’s the right fit? Here are five reasons why The DIY PR Project might be perfect for you.

You’re on a tight budget (or have nearly no budget to devote to media relations efforts).

Let’s face it — while you’re establishing your brand, every dollar you put toward your business matters. It’s easy to have a rigid filter on what you spend your money on, so we want to make this course as financially accessible as possible! The five-part course, complete with workshop modules, workbooks, 24-hour response time from our team and more, costs $397 total. If you register before July 31, you can take $100.00 off your package as an early bird member. With the discount, that comes to $59.40 a week, where you have access to rapid accountability and motivation that will help you stay on track and on budget. The cost of hiring a publicist will land you anywhere from $50-$250 an hour.

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You’re a solopreneur.

Doing this alone can be a challenge! Thankfully, the project includes videos created by Reena S. Goodwin, the founder of FACTEUR PR. After working in the field for more than a decade, you can feel confident that you’re in good hands when it comes to learning from a reputable source. When you sign up for the course, you also gain access to a private Facebook group with other members of the project. You’ll have a safe space to ask and answer questions while forming a community in the meantime.

You’re in charge of marketing for a brand and want to learn PR, too.

We love that you’re interested in expanding your knowledge! While a job in marketing lends itself well to understanding public relations, there are definitely differences between the concentrations, and we’re here to help break them down. With our week-by-week set-up, you’ll get public-relations-centered content delivered to you every seven days, allowing you to take your time downloading information and putting it to action in each corresponding workbook. This intentional setup allows time to review the content at your own pace and establish any questions you may have. Coming from a marketing background, we’re sure you’ll bring valuable and unique insight to our group of DIY PR Project students!

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You’re interested in outsourcing PR, but first want to get an idea of how it all works.

There’s no better way to understand something than having hands-on experience. Through our informative and illustrative videos, you’ll get a first-hand look at the ins and outs of public relations work from an experienced professional who has landed coverage for clients in national media outlets like Elle, Forbes, and Refinery29. This workshop will show you how, helping you gain a valuable perspective of the practice of public relations and how the media works, with explanations delivered in simple and accessible format. After learning about the process, you can feel confident making decisions when it comes to next steps for the brand you represent.

You’ve tried to land publicity for your brand in the past and didn’t see results.

It’s challenging to spend lots of time on outreach and feel as if you’ve come up short. And while The DIY PR Project can’t guarantee results (because hey - you still need to do the work and build those relationships!), we can guarantee you’ll learn things you didn’t know before and feel educated and empowered to pitch your brand to the right editors. If you sign up for the optional Pitch Pack Review, we’ll spend time reviewing your workbooks and offer you written, from-the-heart feedback about where to make improvements and go next. And whether your media results are immediate or gradual, you will forever have access to our course materials and updates, with the ability to review them any time and pitch onward!

Interested in learning more and signing up?

The DIY PR Project officially launches on Thursday, August 1. Register by July 31 at save $100 on the course (plus, take $100 off the optional Pitch Pack Review with the code PITCH100 through July 31, too). Cold feet still? You can still sign up anytime after August 1, but just keep in mind the prices will increase at that point.



Seven ideas to promote your business for the first day of summer

With summer comes tan lines, bike rides and relaxed times — but it can also come with an underlying heartbreaker — that summertime slowdown. It’s less frequently touched on than the highlights and joy rides the season can take on us, but it can totally be real! Maybe you’ve reached a posting slump, hit a snag in your marketing plan, or began getting slower responses through your public relations efforts. Thankfully, we’re here to help with a fun list that will get you out of that rut and back into that sun.

photo: unsplash

photo: unsplash

An Instagram giveaway featuring your favorite summer collection items — nothing attracts an audience like free goodies! Set something up on your feed and your Stories for maximum results. Create a flat lay of the latest and greatest things your business has to offer, whether that be stationery, sunglasses, or skincare. For greater results, ask another local business to provide an item or two of their own, allowing them to gain exposure while also bolstering your package. Promote the giveaway frequently, and require participants to tag their friends in the comments in order for their entry to be valid (bonus entries if they share on Stories!). In this way, your post will be exposed to more eyes, providing increased brand recognition. Plus, who doesn’t feel good about a business giving back?

In-store events with indie brand pop-ups, live music, wine or snacks while you shop — summer is a time for activity! When there are so many other options for entertainment, directing people into your shop with some unique alternatives is a great way to attract new customers. If there is an added element such as snacks by a local bakery, drinks from a close-by brewery or tunes from a hometown musician, customers are bound to see their time with your brand as not just transactional, but experiential.

Free downloadable to attract email addresses — At FACTEUR, we love sharing knowledge. It not only helps position us as being well-versed in our industry, but it also allows us to give back to our community. Your business should consider the same – drop that free knowledge in exchange for a precious email address. No underhanded tactics here, just some friendly sharing about your products from time to time, coming straight to inboxes. The downloadable you share can contain recipes if you’re a personal chef or restauranteur, styling tips if you represent a fashion line or boutique, or recommendations on how to relax after work if you’re a yoga instructor. Add value to someone’s life and in turn add valuable new audience members to your e-mail list.

photo: unsplash

photo: unsplash

Instagram/Facebook live of your new summer collection — We’ve said it once and we’ll say it again: GO LIVE OR GO HOME! If you want to really connect with your audience on social media, video – especially live video – is the way to go. The ultimate goal is to feel like a customer’s friend, someone they look forward to seeing pop up because you’re providing them with something helpful! In fact, some people may know you only by your handle for so long before they make the leap to in-person connection. Make it count! Creating an Instagram or Facebook live video of the items in-store will entice followers to come your way, energized about specific pieces they saw on the screen (and hopefully by your own self, too!).

Share a postcard with a discount code valid through the end of summer in shopping bags and via email after purchase — there’s no better way to thank your customers for supporting you than a.) saying and b.) saying it with a discount! If you can provide them with products for a cut of the price, you’ll be sure to create a personalized loyalty that extends with every inventory change you make. You love your customers — after all, they’re what keeps you going, both emotionally and financially — and a discount code is just as much as a thank-you to them as it is for you. While we spend so much time trying to gain new customers, don’t forget retaining your current consumer base.

photo: unsplash

photo: unsplash

Social media advertising campaigns — there is so much to be said for good old-fashioned consistent and creative posting. Social media users love to see quality content paired with your username, and we believe you can make it happen with consistency at the core! By creating a frequently used font and color palette, choosing a dedicated filter or preset and using a scheduling program such as Later or Hootsuite, you can truly make the most of your social channels while advertising products or services you offer. This might also mean taking the plunge to pay for a boosted post or spending some of your budget on video creation for your company. Whatever it is, we promise: people will notice the efforts you put in!

Pitch local media to create a story centering around a theme that includes your business — do you own a beach-glass-based jewelry company that sells at local markets? Highlight why this has a place in a larger TV or print package about summer festivals, beach clean-ups or the best local vendors to make that upcoming proposal perfect. Getting your products on television stations or in magazines that your ideal consumer watches or reads can be just the exposure you need in a dry season. Remember when pitching that your timing and relevancy is everything.

Photo: supply co

Photo: supply co

Looking for more ideas to fuel your social media, PR, and marketing efforts? Be sure to follow us on Instagram, sign up for our e-mail newsletter below, and check out our instant resources!

Digital content and story ideas for May

May digital content ideas

Welcome to the month of May! If you're in the northern hemisphere, you are probably welcoming some consistently warmer weather, which always inspires us to create new things. May has no shortage of great events that can serve as an inspirational source for blogging. These ideas are also applicable to your social media and media relations pitches. To get you started, here are just a few opportunities this month to align your brand or business with some already note-worthy happenings online.

May is...

  • Vegan Month

  • National Peanut Butter Lovers Month

  • National Water Safety Month

  • World Stroke Month

  • National Bike Month

  • National Photograph Month

  • National Songwriting Month

Daily opportunities include...

May 2: National Lemonade Day
May 4: National Star Wars Day
May 5: Cinco De Mayo
May 5: Kentucky Derby
May 7: National Packaging Design Day
May 11: National Foam Rolling Day
May 12: Mother's Day
May 18: International Museum Day
May 20: Bike to Work Day
May 25: National Wine Day
May 27: International Jazz Day
May 28: National Hamburger Day
May 31: National Macaroon Day

Want more content ideas for the year? These are just a few of the ones we've identified! We have developed four editorial content calendars specifically for the food & drink, arts & hobbies, health & wellness, and lifestyle industries. You can find them under the Instant Resources tab here on the FACTEUR website (and showcased below). We've pulled together social media, blogging, and PR opportunities based on monthly and daily holidays, hashtags, and high profile events that are related to each of those industries. Also included is a list of story ideas to get you started with developing your editorial plan, as well as space to brainstorm your own ideas. We're offering each calendar for $9, and if you buy all four with our Blogger Bundle, you basically get one free! Plus, every time we update the calendars, we'll make sure you'll get the newest iteration (at no extra charge, of course). Happy creating!

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How a background in journalism can give you an edge in PR and Marketing

Ever since I was a little girl, you could say I’ve loved writing and photography — it started out with my first disposable camera, ramped up with joining a scrapbooking club and culminated in creating “The Powell Times,” my version of our family’s very own newspaper with details about birthdays, field trips and visits to our grandparents’ house. It was the start of being in touch with media, and although I can cite slightly more impressive bylines now, I’ll never forget the smaller-scale creative projects I came up with.

It only made sense to attend Kent State University to get a journalism degree, so in the fall of 2014, I moved from Pennsylvania to Ohio to pursue a career in magazine journalism. Momentarily I considered switching majors, but in my heart, I always knew that reporting, editing and content-creating were the things I was best at. Having one year in post-grad under my belt, it’s wild to see how my eyes have been opened to even more possibilities as a result of this diploma.

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As my relatives would say, journalism is evolving — and I would have to agree. Structurally, media people have to think on their feet to present the news in new ways. Our society, specifically my generation, might respond to online content with more enthusiasm than they would a print publication. Although a sweeping generalization, we have to recognize that information can take on many different forms: an email newsletter, a longform article, a tweet, an Instagram caption, a press release, a broadcast story, a piece of citizen journalism captured on an iPhone. The media landscape is becoming wider and longer and deeper. And so it goes with the job market for those in communications-related fields.

When I graduated college, I never imagined sitting in FACTEUR PR, a PR and marketing studio in Ohio City nine months later, whose founder also has a journalism background. I didn’t think journalism and public relations were polar opposites, but I also wasn’t sure what aligning the two looked like. Today, I can say with confidence I do now! Studying and working with the art of fact for so long (since the days of the high school news magazine) has given me a deeper understanding and appreciation for the public relations “side” of this line of work. Here’s how:

Story ideation:

In almost every writing-intensive class I took, story ideas were the first step to a healthy semester. Some would use whiteboard brainstorming sessions, others would use prompts and others would assign beats to each student. It was always our responsibility to establish the “why,” narrow the “what” and find the “who” willing to help us craft an authentic, fair piece. This was a challenging process! A grade would depend on someone in authority getting back to you with a phone call, email or text, approving your request to meet with them and setting up a time within their oftentimes busy schedule.

I believe in the integrity of this system — it has produced some of the most wonderful stories I have had the pleasure of reporting. But as a trained journalist and an emerging public relations person, I see there’s no harm in letting public relations help guide your pitches. If you’re a journalist who receives an email from a communications person, it’s easy to be wary of their motives: are they selling me something? Are they persuading me to do something? Is this ethical?

If the public relations person is doing their job in a truthful way, they will present you with only the facts, operating as a messenger to inform the journalist about something engaging going on. They will act as an ambassador for a brand, event or organization to not only inform you, but to assist with art, logistics and communication. They act as a liaison from one busy person to another busy person, syncing up calendars, details and email addresses.

I used to get nervous when a public relations person would set up a conference call with me and my subject — now I welcome it! They are there to help things run smoothly, especially in something as complex as a phone conversation, where timing and intonation are key in asking questions and expressing the right message.

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Social Media:

In my photojournalism minor, I was taught photography primarily from the perspective that it would later be joined with an in-print or online news article. While this type of straight-out-of-the-camera photography is essential to the market, there’s something to be said about planned shoots. They serve different purposes, but their heart is the same: to notify you!

Social media, particularly Instagram and all of its mechanisms, has become a great short form way to tell people what’s going on — whether from your publication’s headquarters or on-the-go. There should be no shame in using this platform as a way to get your message across.

What’s phenomenal about social accounts is the adaptability they offer. If the demographic for your product, event or message is the baby boomer generation, it may be more wise to utilize a Facebook post to get the word out. If you’re looking to engage with millennials, Twitter or Instagram might be the preferable route to take. One realization I’ve had since working with trained public relations people is that this practice is not manipulation — it’s communication, and it’s a two-way street. The correct distribution of information is simply important in reaching the greatest number of people with your message you’ve worked hard to put together.

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Messaging:

Timing is everything! Whether you’re a journalist or a public relations professional, it’s important to set and meet deadlines. And when you’re a public relations professional, those deadlines should be created with the journalist in mind.

If you’re pitching to a newspaper journalist, it might be easier to notify them in a more last-minute fashion. Employees of newsrooms are well aware that our communities are constantly telling stories, and their job is to be on high alert for emerging details that will better serve their readers.

However, if you’re interested in pitching to a magazine journalist, a message well in advance will be appreciated. I never knew how real this was until I began working for Ohio Magazine. The Cleveland-based publication, which covers all things Buckeye State, operates on a month-ahead deadline schedule, often researching and writing stories for about two weeks, then fact-checking and finishing stories for the next two. I remember being assigned a piece about holiday lights shows across the state — I was calling people near the beginning of November for information. I felt like it was Christmas time for about two months.

Larger scale publications work even further in advance to create their lookbooks, articles, Q&As and round-ups. If you take a look at the editorial calendars for Better Homes & Gardens, Woman’s Day and Town & Country, you’ll find deadlines for June occur in mid-March. It’s helpful to take a look at these pages, typically available on brands’ websites, to get a better understanding of their pace.

For every single journalist, there are six PR professionals who are at the ready to help guide a story. Having experience now on both sides has definitely offers an edge: insight into how to best collaborate together. We’re excited we get to do that each day at FACTEUR PR.

March content calendar: ideas for social media and PR

Who can believe it's almost March already? While you're gearing up for spring, don't overlook this important month, chock full of great events that can serve as an inspirational source for blogging. These ideas are also applicable to your social media and media relations pitches. To get you started, here are just a few opportunities this month to align your brand or business with some already note-worthy happenings online.

March is...

  • Women's History Month

  • National Nutrition Month

  • National Peanut Month

  • National Craft Month

  • Music in Our Schools Month

Daily opportunities include...

March 1: Peanut Butter Lover's Day
March 3: National Day of Unplugging
March 7: National Cereal Day
March 8: International Women's Day
March 11: Daylight Savings Time Begins
March 13: National Napping Day
March 17: St. Patrick's Day
March 20: First Day of Spring
March 21: National French Bread Day
March 23: National Puppy Day
March 23: National Chia Day
March 26: National Spinach Day
March 28: Singer Lady Gaga's birthday (had to throw that one in!)

Want more content ideas for the year? We have developed four editorial content calendars specifically for the food & drink, arts & hobbies, health & wellness, and lifestyle industries. You can find them under the Downloads tab here on the FACTEUR website (and showcased below). We've pulled together social media, blogging, and PR opportunities based on monthly and daily holidays, hashtags, and high profile events that are related to each of those industries. Also included is a list of story ideas to get you started with developing your editorial plan, as well as space to brainstorm your own ideas. We're offering each calendar for less than $10, and if you buy all four with our Blogger Bundle, you basically get one free! Plus, every time we update the calendars, we'll make sure you'll get the newest iteration (at no extra charge, of course). Happy creating!


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FACTEUR PR welcomes Kelly Powell to its team

Kelly Powell FACTEUR

We are so excited to welcome our new Communications Assistant, Kelly Powell, to the FACTEUR PR team! Kelly Powell is a journalist and photographer located in Kent, Ohio. Alongside her position at FACTEUR PR, she works part-time as the editorial assistant for Ohio Magazine and is a freelance wedding, engagement and portrait photographer. She is a lover of all things media- and graphic-related and is probably signed up for more email newsletters than most.

A graduate of Kent State University’s Magazine Journalism and Photojournalism programs, she loves spending time between Kent and Cleveland for their access to coffee shops, restaurants, art museums and the Cuyahoga Valley National Park. Kelly is excited to work at FACTEUR in the heart of Ohio City and looks forward to supporting its clients both at home and from afar.

Kelly will join Reena and Hannah on all day-to-day client relations and efforts with a focus on public relations, social media, and content creation. Please join us in welcoming her to the team! Leave a comment below, and feel free to send her an email. Plus, stay tuned for some blogs and other great content from Kelly throughout the coming months here on the FACTEUR blog! 

Four tips to stand out on social media

Photo by Marina Claire Photography courtesy of Modern CLE.

Photo by Marina Claire Photography courtesy of Modern CLE.

The old saying “if you build it, they will come,” may have once been pertinent to a business strategy before the internet, but when it comes to scaling in 2019, it couldn’t be farther from reality. In the decade or so since social media for businesses has mainstreamed, most of us have come to discover that to do it well and to see it affect your bottom line positively, you have to make consistent, dedicated, and strategic effort.

Now with hundreds of millions of users – even billions on Facebook – the social space is more congested than ever. How do you get your brand to stand out amongst the crowd? Here are a few guidelines you can implement right now that I shared with the audience at Behind the Story with Modern CLE to help get you started.

Four tips to stand out on social media

1.) Have a strong sense of brand.

This is beyond just a logo, but who you are, what you look like, what you are trying to say and how you say it. Standing out on social media is an art and a science, and your brand falls into the art category. What does that look like? Beyond just a logo, have a website to capture leads and emails beyond your social media followers. Make sure that website like your social channels has a consistent voice, the same color palettes,

A brilliant way to help you illustrate your brand is to have quality photography. Quality content is often Save the amateur photos and videos for your Instagram Stories, and view your feed as more of a portfolio or catalog. Schedule a quarterly photo shoot and capture three months worth of high-quality images and video for your social media channels. The rest of your posts can be filled in with user-generated content, your own social media graphics you’ve designed, and so forth. You’ll want to create an aesthetic that is true to your brand as well as shows a rhythm that your audience can anticipate. A great way to do this is stick with a handful of conversation topics (I’d suggest no more than five). For example, on the FACTEUR feed, we focus primarily on 1. offering tips, 2. featuring our clients, 3. sharing behind-the-scenes content of our studio, 4. revealing the latest marketing news, 5. sharing content we find to be inspirational to us in the moment. You won’t see a curveball post of what we are having for lunch, unless it ties back to one of these topics (like lunch at a client’s restaurant, behind-the-scenes of a team meeting, etc).

2. Make a date with your audience.

This next tip is more behind-the-scenes, but it’s one of the most important: be consistent on the platforms you choose to communicate. Spend time every week to schedule content for Facebook, Instagram, Twitter, and Pinterest. Be sure are you are scheduling at the optimal time based on your analytics, and try to always sign off with a call to action. Be sure the times that you are scheduling are times you are available to engage, as well. Algorithms favor responsiveness, so don’t just post and disappear. In general, people are on social media during hours outside of the work day, but not the weekend. So think lunchtime and evenings, but check your own analytics to determine when your audience is most likely to see your content and engage with it to help you stand out. Every Monday at @facteurpr on Instagram, we do a Monday Q+A on Stories. Our followers have come to expect this dialogue from us, and if we miss a Monday or post late, we now hear about it! Need some ideas on what to post? Check out our content calendar workbooks.

Instagram business accounts that posted up to 10 segments on Stories each day earned twice as many impressions than those that didn’t post on Stories at all.
— Forbes

3. Be real.

The best place I can tell you to exercise this is on Stories. Forbes recently revealed that Instagram business accounts that posted up to 10 segments on Stories each day earned twice as many impressions than those that didn’t post on Stories at all.Furthermore, engagement is higher on Stories than the news feed, meaning brands are more likely to see action taken – likes, emoji drops, or DMs – if they post on Stories v. the newsfeed. (Stories alone has 400 million daily users!) Being at the top of the news feed with your Stories is prime real estate, and you want to keep it, so try to post on Stories often. Plus, video is the most consumed content type and this trend isn’t going away anytime soon. I think we’re going to see more for IGTV, too. Better yet, make a date with your audience and do an IGTV or Stories the same time each day or week. Similarly, show your face on Stories and on your feed as often as able. People want to know who you are, not just what you are selling. Plus photos of faces are 40% more liked than photos without faces. Audiences like relatability and vulnerability, and it’s great to do that in your photos as well as captions.

4.) Spend your money wisely.

Social media is becoming more pay-to-play, and even with Instagram’s latest algorithm shift back to a more chronological feed, we’re still finding only about 5% of anyone’s followers seeing the content that they post. My favorite avenue to advertise on is Instagram Stories. We already know the engagement rate is higher there, and with an ad, you get the coveted Swipe Up button. This is a great way to spend any quarterly ad dollars.

Another great way to spend any quarterly ad dollars is to partner with micro influencers and community members over a period of time vs. for a singular post. View these collaborations as long-lasting relationships versus simply “sponsored” opportunities. This is a great way to build an influential ambassadorship, support other business owners, and really see the long-term value of your efforts.

What do you think of these tips? Any you’d like to share? Leave your thoughts in the comments below!

Reena S. Goodwin of FACTEUR PR recognized by Modern CLE

It’s not every day that those of us whose jobs are mostly executed behind-the-scenes are recognized in the media. And we’re super excited to be noticed and featured in Modern CLE this week! Jillian Kramer, editor of the digital publication shining a light on and for Northeast Ohio women, spent some time with us recently at the FACTEUR office. We talked about everything from landing to losing my dream job right after college, to how I started FACTEUR, to my pregnancy that I thought would derail my career but in fact, helped to advance it. You can read all about it here.

As part of Modern CLE’s new editorial initiatives, we’re partnering on a Behind the Story event on Sunday, January 20! You’re invited to enjoys bottomless bubbly and sweets catered by @sweetcostocle, plus an intimate and informative discussion with me, in which I’ll share tips for how to stand out on social media. Plus, you get your headshot taken and freshen up those Instagram profiles, as well!

At the time of this blog post publishing, tickets are already half-way sold out, so snag them fast before they’re gone!