Five Reasons The DIY PR Project might be right for you

If you follow FACTEUR PR on social media, you’ve probably seen us posting about The DIY PR Project, a digital public relations workshop for the small business owner on a budget. Have you considered enrolling but felt hesitant about whether or not it’s the right fit? Here are five reasons why The DIY PR Project might be perfect for you.

You’re on a tight budget (or have nearly no budget to devote to media relations efforts).

Let’s face it — while you’re establishing your brand, every dollar you put toward your business matters. It’s easy to have a rigid filter on what you spend your money on, so we want to make this course as financially accessible as possible! The five-part course, complete with workshop modules, workbooks, 24-hour response time from our team and more, costs $397 total. If you register before July 31, you can take $100.00 off your package as an early bird member. With the discount, that comes to $59.40 a week, where you have access to rapid accountability and motivation that will help you stay on track and on budget. The cost of hiring a publicist will land you anywhere from $50-$250 an hour.

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You’re a solopreneur.

Doing this alone can be a challenge! Thankfully, the project includes videos created by Reena S. Goodwin, the founder of FACTEUR PR. After working in the field for more than a decade, you can feel confident that you’re in good hands when it comes to learning from a reputable source. When you sign up for the course, you also gain access to a private Facebook group with other members of the project. You’ll have a safe space to ask and answer questions while forming a community in the meantime.

You’re in charge of marketing for a brand and want to learn PR, too.

We love that you’re interested in expanding your knowledge! While a job in marketing lends itself well to understanding public relations, there are definitely differences between the concentrations, and we’re here to help break them down. With our week-by-week set-up, you’ll get public-relations-centered content delivered to you every seven days, allowing you to take your time downloading information and putting it to action in each corresponding workbook. This intentional setup allows time to review the content at your own pace and establish any questions you may have. Coming from a marketing background, we’re sure you’ll bring valuable and unique insight to our group of DIY PR Project students!

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You’re interested in outsourcing PR, but first want to get an idea of how it all works.

There’s no better way to understand something than having hands-on experience. Through our informative and illustrative videos, you’ll get a first-hand look at the ins and outs of public relations work from an experienced professional who has landed coverage for clients in national media outlets like Elle, Forbes, and Refinery29. This workshop will show you how, helping you gain a valuable perspective of the practice of public relations and how the media works, with explanations delivered in simple and accessible format. After learning about the process, you can feel confident making decisions when it comes to next steps for the brand you represent.

You’ve tried to land publicity for your brand in the past and didn’t see results.

It’s challenging to spend lots of time on outreach and feel as if you’ve come up short. And while The DIY PR Project can’t guarantee results (because hey - you still need to do the work and build those relationships!), we can guarantee you’ll learn things you didn’t know before and feel educated and empowered to pitch your brand to the right editors. If you sign up for the optional Pitch Pack Review, we’ll spend time reviewing your workbooks and offer you written, from-the-heart feedback about where to make improvements and go next. And whether your media results are immediate or gradual, you will forever have access to our course materials and updates, with the ability to review them any time and pitch onward!

Interested in learning more and signing up?

The DIY PR Project officially launches on Thursday, August 1. Register by July 31 at save $100 on the course (plus, take $100 off the optional Pitch Pack Review with the code PITCH100 through July 31, too). Cold feet still? You can still sign up anytime after August 1, but just keep in mind the prices will increase at that point.



Here's how having a strong brand helps your marketing

Whether you’ve owned a business or are thinking about starting one, branding that is true to your business identity is a crucial component of attracting your ideal clients. You can have the most extravagant marketing budget, but if your branding falls flat, appears outdated, or just doesn’t live up to the quality of products or services you provide, you might find yourself in a tough position when it comes to selling yourself. When it comes to marketing your brand, your story – verbal, written, and visual – need to be positioned and communicated clearly. While a communications professional can certainly help with messaging and storytelling, your creative assets must line up, too. 

photo: Annie Spratt

photo: Annie Spratt

CONSISTENCY:

In such a visual culture, recognizability really is key, particularly when standing out among your competitors. By drawing client and consumer eyes to a familiar look, you’re bound to have them more easily engaged than if your feed or website was made up of shots of varying quality or appearance. One way to ensure this is by selecting a photographer whose work represents the mood and style of your company. If you’re creating the photos in-house, you can achieve a similar idea by scouting out presets that embody the spirit of your brand. Google works wonders for finding these! The majority of presets will cost money to download, but considering the work a photographer put into creating them and the frequency with which you’ll use them, they’re well worth the investment.

RELIABILITY:

No matter what you’re promoting, beautiful photography will establish a deeper trust in potential consumers. They’ll be able to tell you care about your product — enough to have it captured in its best light by a talented professional. Audiences may be skeptical at first glance, and it’ll help if there is accuracy in how your company is portrayed. More and more, businesses are simplifying their marketing, assuring customers that what they see is what they get. Remember: consumers are increasingly attracted to brands that inspire or support a lifestyle, not just sell a product or service. By creating and sharing content that they can relate to you, your brand is not only attractive but attainable.

AESTHETICISM:

Social media and your website will be a driving force in how your brand is viewed. And let’s be honest, we want it to be gorgeous! The best way to achieve this visually is photography that is not only beautiful to look at, but tells a story and invokes a feeling in the viewer — it might not be apparent right away, but this method will inevitably top the noise of flashy advertisements at the end of the day. The best art directors and photographer know how to communicate clearly without adding unnecessary information their shot.

Above: Herbivore Botanicals is a great example of a strong brand. It not only sells beautiful products in gorgeous packaging, but also celebrates a lifestyle.

COMMUNITY:

Besides the obvious of wanting your brand to look its best, contracting a visual artist, whether a photographer or stylist, will only build your connection to community. They’ll likely be eager to post the work they did for you on their sharing platforms, all the while tagging your company and bringing you extra recognition. In the meantime, you now have a wealth of images you can share for several weeks or months, creating a cohesive feel to your branding while also sharing the photographer’s work to a wider audience. The payoff is twofold, and it will also increase your chances of working with them in the future. By forming a relationship with creatives in your community, you are entrusting someone to know your brand. The more readily they familiarize themselves with it, the better chance they will give it credit.

As a photographer and a marketer, I’ve progressively found it easier to identify someone’s photography without glancing at their username — but you’d be surprised how quickly your clients will be able to do this as well, visual background or not. Brand recognition is totally key! Have fun with the process, instituting a theme of sorts from the start, without letting it box you in. After you have a vision in mind, explaining your hopes to a professional will help solidify your grip on your product or service, while also identifying any holes you might not have noticed prior to your conversation. So: what’re you waiting for? If it’s time to kick start your business, or for a brand refresh, we hope we’ve offered some good reasons why!

 

Seven ideas to promote your business for the first day of summer

With summer comes tan lines, bike rides and relaxed times — but it can also come with an underlying heartbreaker — that summertime slowdown. It’s less frequently touched on than the highlights and joy rides the season can take on us, but it can totally be real! Maybe you’ve reached a posting slump, hit a snag in your marketing plan, or began getting slower responses through your public relations efforts. Thankfully, we’re here to help with a fun list that will get you out of that rut and back into that sun.

photo: unsplash

photo: unsplash

An Instagram giveaway featuring your favorite summer collection items — nothing attracts an audience like free goodies! Set something up on your feed and your Stories for maximum results. Create a flat lay of the latest and greatest things your business has to offer, whether that be stationery, sunglasses, or skincare. For greater results, ask another local business to provide an item or two of their own, allowing them to gain exposure while also bolstering your package. Promote the giveaway frequently, and require participants to tag their friends in the comments in order for their entry to be valid (bonus entries if they share on Stories!). In this way, your post will be exposed to more eyes, providing increased brand recognition. Plus, who doesn’t feel good about a business giving back?

In-store events with indie brand pop-ups, live music, wine or snacks while you shop — summer is a time for activity! When there are so many other options for entertainment, directing people into your shop with some unique alternatives is a great way to attract new customers. If there is an added element such as snacks by a local bakery, drinks from a close-by brewery or tunes from a hometown musician, customers are bound to see their time with your brand as not just transactional, but experiential.

Free downloadable to attract email addresses — At FACTEUR, we love sharing knowledge. It not only helps position us as being well-versed in our industry, but it also allows us to give back to our community. Your business should consider the same – drop that free knowledge in exchange for a precious email address. No underhanded tactics here, just some friendly sharing about your products from time to time, coming straight to inboxes. The downloadable you share can contain recipes if you’re a personal chef or restauranteur, styling tips if you represent a fashion line or boutique, or recommendations on how to relax after work if you’re a yoga instructor. Add value to someone’s life and in turn add valuable new audience members to your e-mail list.

photo: unsplash

photo: unsplash

Instagram/Facebook live of your new summer collection — We’ve said it once and we’ll say it again: GO LIVE OR GO HOME! If you want to really connect with your audience on social media, video – especially live video – is the way to go. The ultimate goal is to feel like a customer’s friend, someone they look forward to seeing pop up because you’re providing them with something helpful! In fact, some people may know you only by your handle for so long before they make the leap to in-person connection. Make it count! Creating an Instagram or Facebook live video of the items in-store will entice followers to come your way, energized about specific pieces they saw on the screen (and hopefully by your own self, too!).

Share a postcard with a discount code valid through the end of summer in shopping bags and via email after purchase — there’s no better way to thank your customers for supporting you than a.) saying and b.) saying it with a discount! If you can provide them with products for a cut of the price, you’ll be sure to create a personalized loyalty that extends with every inventory change you make. You love your customers — after all, they’re what keeps you going, both emotionally and financially — and a discount code is just as much as a thank-you to them as it is for you. While we spend so much time trying to gain new customers, don’t forget retaining your current consumer base.

photo: unsplash

photo: unsplash

Social media advertising campaigns — there is so much to be said for good old-fashioned consistent and creative posting. Social media users love to see quality content paired with your username, and we believe you can make it happen with consistency at the core! By creating a frequently used font and color palette, choosing a dedicated filter or preset and using a scheduling program such as Later or Hootsuite, you can truly make the most of your social channels while advertising products or services you offer. This might also mean taking the plunge to pay for a boosted post or spending some of your budget on video creation for your company. Whatever it is, we promise: people will notice the efforts you put in!

Pitch local media to create a story centering around a theme that includes your business — do you own a beach-glass-based jewelry company that sells at local markets? Highlight why this has a place in a larger TV or print package about summer festivals, beach clean-ups or the best local vendors to make that upcoming proposal perfect. Getting your products on television stations or in magazines that your ideal consumer watches or reads can be just the exposure you need in a dry season. Remember when pitching that your timing and relevancy is everything.

Photo: supply co

Photo: supply co

Looking for more ideas to fuel your social media, PR, and marketing efforts? Be sure to follow us on Instagram, sign up for our e-mail newsletter below, and check out our instant resources!

PR = Patience Required

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There’s a saying saying that goes, "don't compare your Chapter 1 to someone else's Chapter 20."

Whichever way you define success, it's always so important to remember that it does NOT happen overnight. The same thing can be said about publicity. We often hear from potential clients that they are ready to commit to PR and looking for "quick wins." While it's true, news can spread overnight thanks to the Internet and particularly social media, embarking on a PR campaign does not automatically guarantee fast results; in fact, you're technically not guaranteed anything. The ONLY guaranteed method of appearing in the media is through advertising or a sponsored spend. Earned media, just as it's called, is up to editorial decision-making. It's the job of your publicist to counsel you on how to create the best chance for that decision to be a yes. And chances are, he or she is going to have to ask more than once. It comes down to story ideas, budget, relationships, timing, branding, creative assets available, and so much more. That's why we often say patience is an important ingredient of a successful publicity campaign, along with persistence and hard work.

When building a brand, the value of earned media is significantly greater than any other type of media for long lasting awareness and reputation. So while it may take months or even years to land a positive feature story in the New York Times, for example, the payoff is this: you will ALWAYS be able to say "Featured in the New York Times" for as long as you and your business shall live. This is infinitely more valuable than "Featured in an Influencer's Instagram Post" or "Banner Ad Once Seen on the Internet." Yes, influencer relationships and banner ads do have their place in an overall marketing strategy. It’s important to diversify! But remember that if your story is documented, that press is permanent. For anything to live on as long as it does, it's going to take time to get there. But we promise you it's worth it.

How beauty brands can make the most of PR and social media

Photo: beautyheaven.com.au

Photo: beautyheaven.com.au

The world of beauty PR and promotion has changed so rapidly in the last decade. More than ever, social media is as important as all other marketing efforts, and if you aren’t engaging in some form of PR, you are definitely missing out.

So how do you make the most of the opportunities for promotion in the beauty industry?

Where beauty brands once had to be in the glossy pages of a magazine to be considered successful and get noticed, brands are now more eager to create buzz on social media in order to increase their image and brand awareness before anything else. Oftentimes, features in publications and other print media will stem from a good social media strategy.

Creating a Brand Voice and Story

Regardless of where your media coverage is coming from, all of your promotional efforts should fall under the same brand voice and story. As it is for every brand, even outside of the beauty industry, continuity and evidence of thoughtfulness are what will truly legitimize your efforts.

Brands may find it helpful to write down exactly what their mission is, what tone they want to adopt, and a create a definitive mission statement. What makes your product more worthy than the thousands of other beauty products that have the same function? Create a story that will make editors want to cover your product over another. If necessary, create your own new category of beauty, focused on a unique aspect of your product.

Instagram Scrolling Doubles as Research

When you find yourself inevitably scrolling through Instagram during a slump in the middle of the day (we’ve all been there!) take notice of what is trending and on the rise in the beauty industry. Trends and ‘the next big thing’ change nearly every few days, so stay on top of what’s hot and what’s not. Brands may also find it helpful to follow MUAs (makeup artists), influential and indie magazine editors, and more traditional influencers who dabble in beauty.

You may be thinking, yes, scrolling through instagram is fun, but how is that helping me get the word out about my brand? The answer is simply because you’re staying well informed! Half of the heavy lifting we do in publicity is in the preparation. As soon as you see a trending topic that fits your brand while scrolling, you can send a story idea, products, and offer yourself up as a source for editors, influencers, or celebs before it’s published. The time and relevance of your efforts can lead to landing a coveted spot in their publication or on their social channels!

Make use of Advocacy

As a beauty brand, you can’t miss out on advocacy if you want to differentiate your brand to stand out in the extremely over-saturated market.

Photo: Kaymeenmcadams, instagram

Photo: Kaymeenmcadams, instagram

Advocacy comes in all different forms, especially in the beauty industry. Advocates don't necessarily have to be an ‘influencer’ that you would find on Instagram, although those aren’t a bad choice. Send your products to industry insiders, like MUAs, who will include your product in their kit and use it on their clients. Editors of magazines might be getting married, or always post about their puffy eye struggles (which, you will know about because of your Instagram research!). If you have a product that fits their needs, send it! If it works, they will usually share it with their coworkers and friends, and at the best, share it on their social media channels.

You may also find it beneficial to partner with someone to be your advocate, such as a MUA or hair stylist. Some artists will sign partnerships with beauty brands and agree to exclusively use their products on clients. This is a good way to get the word out, ensure user-generated content, and have more control over your coverage.

Many brands already make use of this fun and effective strategy. Makeup artist Kaylee McAdams frequently partners with many makeup brands around award season. She executes a full face makeup look using only the products from her sponsored brand and then shares some of the behind the scenes process to her 52K followers. Her sponsorship with Chanel created a buzzworthy pink glow on actress Sadie Sink for the 2018 Golden Globes.

Regardless of whether it’s in your budget to pay for advocacy, ensuring it is as organic as possible is key! Beauty is an investment, and people place immense value in their products, so try to let advocacy happen as authentically as possible, even when money is calling the shots.

Create Buzz

In the modern beauty industry, creating significant buzz around products is ultimately what will get you the best PR. Product launches and announcements have become essential, creative, and highly-anticipated social media campaigns with every aspect planned out beforehand. If you want to capture that traditional media coverage, creating anticipation and hosting experiences that will make journalists want to write about you can be your ticket to perfectly captivating content.

Photo: blushlondon.co.uk

Photo: blushlondon.co.uk

In 2015, famed ‘mother’ of makeup, Pat McGrath sent models down the Prada SS16 runway with startlingly bright gold lips that instantly created an online frenzy in the beauty world. After creating plenty of buzz about the gold looks by sharing images of her work on her social channels, McGrath announced that the gold pigment was to be her first official product in what is now the billion dollar company, Pat McGrath Labs. Just days later, she partnered with Instagram to record her launch event for Gold 001 in Paris. The feeling of FOMO was very real for anyone who wasn’t reporting about it, and the event gathered so much media attention and coverage that the Gold 001 sold out in just days.

Your brand might not be able to send models down a haute couture runway wearing your products as a covert and masterful unveiling, but the sentiment and motivation are the same for any beauty brand. Anticipation and good social media planning, as well as creativity, are essential to creating that buzz, and obtaining the best PR for your brand.

ROI, ROI, and more ROI

At the end of the day what ultimately matters is ROI (return on investment, for those who don’t know!). If you’re spending more on your marketing budget than you end up with in sales, you probably aren’t hitting the right beauty niche for your brand, and are most likely losing out on other, more valuable opportunities. If you find yourself in this situation, re-evaluate your mission, and the unique aspects of your product. Try to find what tactics will make you stand out amongst the competition, and get creative!

FACTEUR PR is proud to partner with a number of beauty, health, and wellness brands on everything social media and PR, having secured earned media coverage from a number of top industry publications, such as Allure, Refinery29, PopSugar and more. Interested in learning about how we can help? Contact us!

March content calendar: ideas for social media and PR

Who can believe it's almost March already? While you're gearing up for spring, don't overlook this important month, chock full of great events that can serve as an inspirational source for blogging. These ideas are also applicable to your social media and media relations pitches. To get you started, here are just a few opportunities this month to align your brand or business with some already note-worthy happenings online.

March is...

  • Women's History Month

  • National Nutrition Month

  • National Peanut Month

  • National Craft Month

  • Music in Our Schools Month

Daily opportunities include...

March 1: Peanut Butter Lover's Day
March 3: National Day of Unplugging
March 7: National Cereal Day
March 8: International Women's Day
March 11: Daylight Savings Time Begins
March 13: National Napping Day
March 17: St. Patrick's Day
March 20: First Day of Spring
March 21: National French Bread Day
March 23: National Puppy Day
March 23: National Chia Day
March 26: National Spinach Day
March 28: Singer Lady Gaga's birthday (had to throw that one in!)

Want more content ideas for the year? We have developed four editorial content calendars specifically for the food & drink, arts & hobbies, health & wellness, and lifestyle industries. You can find them under the Downloads tab here on the FACTEUR website (and showcased below). We've pulled together social media, blogging, and PR opportunities based on monthly and daily holidays, hashtags, and high profile events that are related to each of those industries. Also included is a list of story ideas to get you started with developing your editorial plan, as well as space to brainstorm your own ideas. We're offering each calendar for less than $10, and if you buy all four with our Blogger Bundle, you basically get one free! Plus, every time we update the calendars, we'll make sure you'll get the newest iteration (at no extra charge, of course). Happy creating!


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FACTEUR PR welcomes Kelly Powell to its team

Kelly Powell FACTEUR

We are so excited to welcome our new Communications Assistant, Kelly Powell, to the FACTEUR PR team! Kelly Powell is a journalist and photographer located in Kent, Ohio. Alongside her position at FACTEUR PR, she works part-time as the editorial assistant for Ohio Magazine and is a freelance wedding, engagement and portrait photographer. She is a lover of all things media- and graphic-related and is probably signed up for more email newsletters than most.

A graduate of Kent State University’s Magazine Journalism and Photojournalism programs, she loves spending time between Kent and Cleveland for their access to coffee shops, restaurants, art museums and the Cuyahoga Valley National Park. Kelly is excited to work at FACTEUR in the heart of Ohio City and looks forward to supporting its clients both at home and from afar.

Kelly will join Reena and Hannah on all day-to-day client relations and efforts with a focus on public relations, social media, and content creation. Please join us in welcoming her to the team! Leave a comment below, and feel free to send her an email. Plus, stay tuned for some blogs and other great content from Kelly throughout the coming months here on the FACTEUR blog! 

How to know if your business is ready for PR

Photo: Marina Claire Photography

Photo: Marina Claire Photography

"How do you know if you're ready for PR?" This is a question we often hear from potential clients. They know they want to gain exposure for their brand, but what does it take? I addressed this very question with Modern CLE on Sunday’s Behind the Story event at the FACTEUR PR office, and wanted to share the insight with our readers here, too.

The fact of the matter is, you always need PR. You always want people saying great things about your brand, so you need to initiate that by being a voice for your brand. PR is more than just media relations. It’s events, it’s customer service, it’s managing how you interact with people when they walk through your door, it’s the messaging and imaging you deliver through social media. Now the question of when to know if you need to hire a PR pro to increase your exposure boils down to a couple things. 

1. Do you have a strong brand? If the look and feel is consistent, your mission and values are apparent, you know exactly who your audience is, the tone and voice of your content is in line with who you are as a brand, and the business itself is operating as it should, you’re going to be ready for communicate all of that clearly.

2. Can you afford it? When you’re hiring a PR person, you are paying for their time, not for a media placement like in advertising. To give an example, a full-page ad in Martha Stewart Living is $233,000. An article will only cost you the time of the publicist, which includes everything from researching the opportunity, creating and compiling creative assets, putting together a press kit or materials, story ideation, sending samples, pitching, securing, follow-up, interview coordination, reporting, and so forth. However, the important thing to note is that editorial coverage is never a guarantee and not always on your schedule like advertising, but arguably its value is higher because you have a reputable third party endorsing or covering your brand. Related: Learn how to DIY PR with our online course!

3. Can you handle increased recognition? It’s not always an immediate correlation that PR leads to revenue. Rather, PR elevates reputation, which can absolutely lead to greater revenue. So make sure your business can scale to meet the demands.

At FACTEUR PR, we offer scalable public relations services, from coaching to committed engagements. If you have any questions at all, drop a comment below or contact us!

Tips to ignite excitement around a product launch: what we learned from Fashion Week

It is always exciting to share new products with your consumers. Along with all of the effort put into external promotion, however, we can’t forget about creating content for our own platforms. As we always say at FACTEUR PR, “own your story to share your story!”

Want a tip for approaching your social media in a potentially different way? Treat the drop of a new item like an event! Who wouldn’t want more customer anticipation building up to the release?

The concept:

A good source of inspiration for this kind of strategy is in the fashion industry, specifically how luxury brands engage followers during the release of their collections each season at Fashion Week. An easy way to look at the shared content is in three parts: before, during, and after the event. Instagram, and particularly Instagram Stories, are becoming increasingly important and utilized for brand engagement. Here are some examples of what to look for and share.

Luxury brands are often known for being the least transparent in the industry, so any glimpse into the process is widely welcomed. The desire for transparency is growing in consumers at all market segments, so it is a good thing for small businesses to keep in mind as well!

Pre-Show:

  • Instagram Story Takeover (example: a show attendee shares the process of getting ready for the show.)

  • Small Detail Posts (example: sneak peeks of the show venue, inspirational quotes or images that contributed to the designs, and glances at the production process catch the attention of followers.)

  • Attendance List (example: if someone cool is showing up or is otherwise involved, let viewers know.)

During the Show:

  • A Garment in Motion (example: choosing a few of the strongest or most unique looks from the collection works well when shown on the model in video or photo form.)

  • The Finale Video (example: even a fraction of the moment when all of the garments can be seen at once provides the observer with a good grasp on elements of the collection.)

Post-Show:

  • Attendees’ Responses (example: a candid interview occurs to capture the emotional responses of a variety of viewers.)

  • Edited Visuals (example: the sharing of final images and/or videos of the looks occurs after they have been sorted and edited to meet the company’s level of quality and aesthetic.)

An elegantly applicable brand to observe is that of Dior, one that is often acknowledged for their extensive social media content. On September 24, the luxury fashion house showed their Spring/Summer 2019 RTW collection in Paris. Its Instagram account utilized the story feature throughout the day. Instead of following the pre-show preparation of a well-known influencer, they featured a fresh-faced model describing each part of the fashion show she experienced (shown above). Luxury brands are often known for being the least transparent in the industry, so any glimpse into the process is widely welcomed. The desire for transparency is growing in consumers at all market segments, so it is a good thing for small businesses to keep in mind as well!

How to apply it:

Each of the kinds of content described can be translated and pared down to your specific products or services before, during, and after a launch. Post a sneak peek of the cool packaging or a video talking through your sources of inspiration. After the product is released, maintain its new position in the market. Though your business likely does not have the ability to make the volume of content that a brand such as Dior has, sharing a handful of quality visuals in the following days is already a significant reminder to your audience! At FACTEUR PR, we can’t say enough about the importance of continuing on after a big brand moment has happened. Keeping up public relations both online and off is a constant endeavor, so keep it fresh and creative!

Looking for assistance with your public relations and social media strategy ahead of your brand or product launch? We can help! Head to our Contact page to get started!

Instagram Story images c/o @dior. Cover image c/o Cleo Glover.

FACTEUR PR welcomes Emily Kopchak to its team

Emily Kopchak FACTEUR Intern

We are so excited to welcome our fall intern, Emily Kopchak to the FACTEUR PR team! Emily is a senior Fashion Merchandising major at Kent State University with minors in Fashion Media and Visual Communication Design. Through her education, she has had the opportunity to complete a summer semester in NYC and a fall semester abroad in Florence, Italy. At Kent State, she is also an honors student and the Chief Administrative Officer of the National Retail Federation Student Association chapter on campus. Emily is interested in the creative processes fashion and non-fashion brands utilize to connect with their consumers. Her other passions include exploring in nature and finding the best doughnuts in the world.

Emily will join Hannah Krisinski through December - please join us in welcoming her to the team! Leave a comment below, and feel free to send her an email. Plus, stay tuned for some blogs and other great content from Emily and Hannah throughout the coming months here on the FACTEUR blog!