Pinterest just might be that one thing missing from your marketing plan

Since its launch in 2010, Pinterest has seemingly fallen in and out of popularity over the years. However, all of us at FACTEUR think it is back, and in a big way. Time has proven that Pinterest is a very successful, yet rarely used, marketing tool. They have a great variety of users, mostly made up of millennial women. However, according to Pinterest, 50% of their new sign-ups this year have been men. If your targeted audience is included in this demographic, Pinterest is perfect for your brand! Whether you’re an influencer, blogger, business, etc. you should be using Pinterest in your marketing efforts to drive traffic to your website, increase sales, engagement, and credibility, among other things. Here’s why:


More People Use Pinterest Than You Think

Pew Research Center assembled research in January of 2018 which indicated that 29% of U.S. adults are users on Pinterest, third only to Facebook and Instagram. That is not an insignificant chunk of people.  And, if you’re not on Pinterest, you are missing out on that whole marketing segment.

Picture via SOCIALBARRELL.COM

Picture via SOCIALBARRELL.COM

Pinterest is more than Wedding Mood Boards and DIY Inspiration

Pinterest is essentially a search engine. People go there to find things they want, so why wouldn’t you put yourself out there for them to find? Once you break in and establish yourself, your experience is totally curated to your relevant fields of interest. Basically, you won’t have to fight with 50 “wedding dress” mood boards if you’re a personal chef, and vice versa! The OG Pinterest user, The Blogger, used Pinterest specifically to drive more interested traffic to their website, and so can you!

Pinterest Will Increase Your Visibility

Specifically, Pinterest can contribute to your site’s ever-so-important SEO (Search Engine Optimization). Newly launched in 2018, there are four different sections of Pinterest that your pins can be found on, making even more opportunities to connect with people. They are:

  • The Hashtag Feed

Relatively new to Pinterest, hashtags allow users to search for specific feeds showing current real-time posts containing their desired content. Adding all relevent hashtags to your pins will get your posts included in each one of those hashtag feeds.

  • The Smart Feed or Home Feed

This is where Pinterest assembles posts from a user’s interests. They are found using a new algorithm that looks at saved, related, and pins relevant to each user’s interest, and assembles a feed that prioritizes “best” over “newest.”

  • Search

The Search Feed shows the best of the best pins in the relevant category. In order to appear near the top in this feed, you need domain, pin, and pinner quality. A good way to get these things is to add as much information and legitimacy to your pins, personal website, and profile as possible.

  • The Following Tab

In the Following Tab, users see content that the people they follow are pinning. This is a one-stop-shop for recommendations from your own curated feed. A good way to appear on this is to increase your presence and consistency in pins to gain followers.


Appearing in all of these feeds will increase your SEO overall, and will lead to increased trust and visibility for your brand. Read here for some more ways to “win” at Pinterest.


You Can Create a Free Business Profile

Because Pinterest will let you create a free business profile, you will be able to see analytics and trends for all of your content, making for easy and streamlined monitoring of your efforts over time. If you already have a Pinterest profile, you can also convert it to a business profile at any time! Follow this guide to learn more.  

Zaful has created promoted pins with click through purchasing that aren’t an eyesore for the feeds they appear in

Zaful has created promoted pins with click through purchasing that aren’t an eyesore for the feeds they appear in

You can Create Promoted and Buyable Pins

You can also purchase promoted pins, which bump up your placement in feeds, and are shown to increase total engagement.

Pinterest also allows users to create pins which have a feature allowing products to be bought within the Pinterest app itself. This feature is now available to every Pinterest user, via Shopify. Pinterest has indicated that 1 in every 2 people will make a purchase after seeing a promoted pin, and why not make it easier for them with this cool new feature?

Still not convinced? Read on to learn about recent success stories from businesses who have embraced Pinterest.

ThirdLove, an indie bra retailer that makes the “perfect bra” started using promoted pins with one-click access to a landing page from their own website. After six weeks of consistent and new content in promoted pins, they saw a 26% increase in traffic to their site, and a resulting 14% lower cost per acquisition.

Wayfair, a wildly popular furniture retailer, found huge success by creating buyable pins for every single one of their products. Since launching this campaign they have seen increased traffic and revenues, and decreased advertising costs.

Moorea Seal’s Pinterest Boards

Moorea Seal was a recent graduate, who wanted to launch her own business. She gained popularity on Pinterest because of her curated boards. Each one was thoughtfully curated and housed enough appealing content to gain her a mass following. Since joining Pinterest, she has gotten two book deals, opened an online store, and opened a store front, all of which she attributes to her Pinterest success.

Seems pretty easy, right? Pinterest might just be what you’re missing to get your marketing plan really working for you. If you have experience with Pinterest or are going to give Pinterest marketing a shot, let us know how you get on in the comments below. And of course, share this post with your business hustling friends!

Three on Thursdays: Pinterest, Facebook, and MySpace (yes, MySpace)

Welcome to the second edition of Three on Thursdays, our new weekly blog series where you'll find a few of latest marketing and PR insights and tips to help grow your brand and business. Every week, we'll handpick three good-to-know tips or resources that can help educate and inspire your own efforts. Be sure to sign up for our weekly newsletter below to get these and other tips delivered to your inbox every month!

Here are this week's highlights from FACTEUR PR:

1.) Pinterest wants you to know your business matters.

The social media channel has been releasing a series of educational videos targeted towards business owners to help you make the most out of your Pinterest account. This week, we're watching "Why businesses matters on Pinterest." You should, too! The video covers how great ideas in a space meant for ideas leads to interest, re-pins, and ultimately: sales. 

 

2.) Facebook introduces Messenger conversation topics

You may start to notice that your Facebook messenger is looking a little different these days. In an effort to spark more conversations with the app, Facebook has started including conversation topics into your messenger feed. What this could mean for your business? If you're hosting an event, and a person RSVPs, it's very possible that his or her friend on Messenger will see they are attending, as well.  Read the full story from TechCrunch here.

3.) How to delete your MySpace account if you don't have access to the e-mail you used to log in. 

Tried and tested: if you want to delete your MySpace account but can't login, because you no longer have access to your email address you used to log in and/or have forgotten that password, complete and submit this form. We did, and it worked!

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Three on Thursdays: marketing & PR insights for October 13, 2016

Welcome to the first edition of Three on Thursdays, our new weekly blog series where you'll find a few of latest marketing and PR insights and tips to help grow your brand and business. Every week, we'll handpick three good-to-know tips or resources that can help educate and inspire your own efforts. Be sure to sign up for our weekly newsletter below to get these and other tips delivered to your inbox every month!

Here are this weeks highlights from FACTEUR PR:

1.) Workplace by Facebook

Facebook announced today that Workplace will officially launch on Monday, October 17. Workplace operates like a social network for your business. Almost like an intranet and project management software, it's a secure space to share communications and ideas with your teammates. Workplace is not connected to your existing Facebook personal accounts, but does still feature a newsfeed, live video, and chat features. 

2.) Investigations into reach versus engagement metrics when it comes to customer behavior

Glossy posted a great read this week about data-driven marketing when it comes to the fashion industry that I think we can all benefit a read from if you work or support a product-based business. "Without using customer data to track purchases, recommend products, figure out why a customer made a return, or research related search habits, luxury brands run the risk of getting edged out by faster-moving competitors, like affordable luxury brands Tory Burch and Michael Kors, and digitally native brands, like Bonobos or Everlane." Your customers are trying to tell you things: listen! Read the full story here.

3.) #PRWeekConference

Not able to attend PR Week in NYC this week? Follow the conversation on Twitter by searching the hashtag #PRWeekConference to get real-time updates and insights into some of the best PR practices -- and even failures we can all learn more.

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Have a tip or resource you want to share? Contact us!

> Looking for marketing and PR support? FACTEUR PR can help. 

Pinterest: five new features you may have missed

One of the many great things about Pinterest is their ever-evolving platform and improvements made in response to customer problems. A few days ago, Pinterest rolled out a number of new features - inspired by their Pinners - that we're sharing here in case you missed them! Whether you're a business owner, brand, blogger, or dreamer, these new features are worth taking note of. Knowing about these new features will help you better understand how your followers and potential customers are using the platform and ultimately influence some of the ways you might promote your brand or business as a result.

1.) Better Messaging Functionality

Previously on Pinterest, users could send a Pin to friend as long as they were a fellow Pinner. Now, you can actually send a Pin to someone that you don't necessarily follow (or who follows you) on Pinterest. You can even share a Pin with multiple people and have a group conversation (kind of like you do on Facebook messenger). Perfect for planning a baby or bridal shower, office party, and more. {TIP: Think about this in terms of contesting for your business!}

2.) Better Sharing Functionality

Until recently, the only way you could send pins, profiles, or boards from the Pinterest app was via Pinterest and email. Now, you can share instantly through text message, Facebook messenger, and WhatsApp, as well.

3.) Improved Search Engine

Pinterest has acknowledged the difficulty its users had been experiencing when searching for friends, and has taken steps to improve the searchability of not just pins, but pinners, too! 

Pinterest advertising

4.) Promote Your Pins Post-by-Post

If you have a business account on Pinterest, you can now hover over any of your pins and instantly promote them, rather than diving into the advertising manager to set up your campaign. You'll see a red button appear like the one on the right. 

5.) Curate Your Home Feed (Again)

Remember when your Pinterest feed only included pins from the boards and people you followed? For the past couple years, you probably noticed that your feed now includes "Picked for You" pins, a slew of recommended content based on your search history, current boards you follow, and interests you selected when first creating your account. It's been hugely successful for Pinterest ("Picked for You" pins actually get saved 600 million times each month), but some users have complained that content isn't relevant or just isn't what they want to see. So, now you can click on the settings tab after you've logged in and turn off the "Picked for You" functionality if you wish to fine-tune your home feed! 

If you're interested in instant or committed support with your social media channels, definitely check out our Social Media services page, and sign up below for the FACTEUR e-newsletter for more tips and tricks!

Knowing about these new features will help you better understand how your followers and potential customers are using the platform and ultimately influence some of the ways you might promote your brand or business as a result.