While our primary objective at FACTEUR PR is supporting our clients – of which many are PR clients – it is always an immense honor to be recognized by the press for the work that we do, as well.
FACTEUR Founder + Director, Reena Goodwin, was recently interviewed by Martha Stewart in a story called “How to Tell Your Story (and Build a Brand) Through Social Media.”
Social media isn't just a way to pass idle time (or to find inspiration for your next decorating project). It's a valuable tool to tell your business' story and build your brand. As Reena Goodwin, founder and director of Facteur PR, explains, social media gives business owners a direct line to current and potential customers. "By creating and sharing high-quality content and stories, social media opens a door to share a brand's story on a deeper and more direct level," Goodwin says. "When a brand shares its story on social media, that story helps build trust. And because a brand's reputation is ultimately built on trust, it's an important medium for any brand to harness."
Big thanks to Jillian Kramer and Martha Stewart for including us! Read the full story here.