FACTEUR featured in Martha Stewart

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While our primary objective at FACTEUR PR is supporting our clients – of which many are PR clients – it is always an immense honor to be recognized by the press for the work that we do, as well.

FACTEUR Founder + Director, Reena Goodwin, was recently interviewed by Martha Stewart in a story called “How to Tell Your Story (and Build a Brand) Through Social Media.”

Social media isn't just a way to pass idle time (or to find inspiration for your next decorating project). It's a valuable tool to tell your business' story and build your brand. As Reena Goodwin, founder and director of Facteur PR, explains, social media gives business owners a direct line to current and potential customers. "By creating and sharing high-quality content and stories, social media opens a door to share a brand's story on a deeper and more direct level," Goodwin says. "When a brand shares its story on social media, that story helps build trust. And because a brand's reputation is ultimately built on trust, it's an important medium for any brand to harness."

Big thanks to Jillian Kramer and Martha Stewart for including us! Read the full story here.

Five reasons The DIY PR Project might be right for you

If you follow FACTEUR PR on social media, you’ve probably seen us posting about The DIY PR Project, a digital public relations workshop for the small business owner on a budget. Have you considered enrolling but felt hesitant about whether or not it’s the right fit? Here are five reasons why The DIY PR Project might be perfect for you.

You’re on a tight budget (or have nearly no budget to devote to media relations efforts).

Let’s face it — while you’re establishing your brand, every dollar you put toward your business matters. It’s easy to have a rigid filter on what you spend your money on, so we want to make this course as financially accessible as possible! The five-part course, complete with workshop modules, workbooks, 24-hour response time from our team and more, costs $397 total. If you register before July 31, you can take $100.00 off your package as an early bird member. With the discount, that comes to $59.40 a week, where you have access to rapid accountability and motivation that will help you stay on track and on budget. The cost of hiring a publicist will land you anywhere from $50-$250 an hour.

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You’re a solopreneur.

Doing this alone can be a challenge! Thankfully, the project includes videos created by Reena S. Goodwin, the founder of FACTEUR PR. After working in the field for more than a decade, you can feel confident that you’re in good hands when it comes to learning from a reputable source. When you sign up for the course, you also gain access to a private Facebook group with other members of the project. You’ll have a safe space to ask and answer questions while forming a community in the meantime.

You’re in charge of marketing for a brand and want to learn PR, too.

We love that you’re interested in expanding your knowledge! While a job in marketing lends itself well to understanding public relations, there are definitely differences between the concentrations, and we’re here to help break them down. With our week-by-week set-up, you’ll get public-relations-centered content delivered to you every seven days, allowing you to take your time downloading information and putting it to action in each corresponding workbook. This intentional setup allows time to review the content at your own pace and establish any questions you may have. Coming from a marketing background, we’re sure you’ll bring valuable and unique insight to our group of DIY PR Project students!

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You’re interested in outsourcing PR, but first want to get an idea of how it all works.

There’s no better way to understand something than having hands-on experience. Through our informative and illustrative videos, you’ll get a first-hand look at the ins and outs of public relations work from an experienced professional who has landed coverage for clients in national media outlets like Elle, Forbes, and Refinery29. This workshop will show you how, helping you gain a valuable perspective of the practice of public relations and how the media works, with explanations delivered in simple and accessible format. After learning about the process, you can feel confident making decisions when it comes to next steps for the brand you represent.

You’ve tried to land publicity for your brand in the past and didn’t see results.

It’s challenging to spend lots of time on outreach and feel as if you’ve come up short. And while The DIY PR Project can’t guarantee results (because hey - you still need to do the work and build those relationships!), we can guarantee you’ll learn things you didn’t know before and feel educated and empowered to pitch your brand to the right editors. If you sign up for the optional Pitch Pack Review, we’ll spend time reviewing your workbooks and offer you written, from-the-heart feedback about where to make improvements and go next. And whether your media results are immediate or gradual, you will forever have access to our course materials and updates, with the ability to review them any time and pitch onward!

Interested in learning more and signing up?

The DIY PR Project officially launches on Thursday, August 1. Register by July 31 at save $100 on the course (plus, take $100 off the optional Pitch Pack Review with the code PITCH100 through July 31, too). Cold feet still? You can still sign up anytime after August 1, but just keep in mind the prices will increase at that point.



The DIY PR Project launches August 1

DIY PR

Launches August 1

This summer, FACTEUR PR is launching a new online program for small business owners, creative entrepreneurs, and anyone who wants to understand how to prep for and procure their own publicity: The DIY Project: Prep For & Procure Your Own Publicity.

Over the course of five weeks, virtual attendees will have the opportunity to learn the basics of public and media relations, from identifying your target audiences and outlets, to putting together a thoughtful plan, creating a press kit, perfecting your pitch, and more!

The DIY PR Project is different than any other PR or marketing workshop online. Part class and part consulting, you'll not only have access to educational videos and helpful workbooks, but also access to the community so you can receive thoughtful feedback and answers to questions along the way.

Each week's lesson, led by FACTEUR PR Founder and Director, Reena S. Goodwin, will be brought to you in the comfort of your own home or office. The links to the workshop videos are delivered straight to your inbox every week along with the corresponding workbook of the week.

At the end of the five weeks, you’ll walk away with your Brand Pitch Pack, ready with the tools necessary to pitch your brand to the media and a feeling of empowerment that you can secure earned media coverage for your business!

Now, you may be wondering, "is the intention of this program to eliminate the need for a publicist?" The answer is "no way!" I have been working in this field for 13 years. There is no way I can share all there is to know about PR in five weeks, because nobody knows it all. We are always still learning as this industry is always evolving. 

Nevertheless, in the nearly three years since launching FACTEUR PR, we have identified a segment of business owners who either cannot currently afford a full-time or contract publicist, or want to expand the skillset of their in-house team to also handle media relations. We're offering the chance to obtain a comprehensive understanding and the tools to be able to succeed at PR on your own time, anytime. 

Interested? Here are some important dates to put into your calendar:

May 1: DIY-PR.com goes live with information about the workshop
July 8:
Registration opens
July 31:
Last day to register and save $100
August 1:
The DIY PR Project officially launches. Registrants receive lesson #1.

Ready to learn more? Hop over to DIY-PR.com to sign up for our e-mail list for more information.

We want to meet you (and teach you)! Join us for DIY Happy Hour on September 26

DIY PR Happy Hour Cleveland

A significant part of what I do at FACTEUR PR is work one-on-one with clients in helping them land media coverage for their brands, as well as create and execute comprehensive social media and content marketing strategies. To say I love my job is an immense understatement, and that's really because I love the clients we get to work alongside! 

That said, I certainly understand that not every one of our dream clients has the budget to be able to afford outsourcing retainer services. We often see a lot of business owners or solopreneurs manage their own marketing efforts, like social media and blogging, as best as they can. Empowered by technology, we have the ability to be our own marketers. 

However, where few entrepreneurs dare go is proactively pitching their brand to the press, be it digital, broadcast, influencer or print. And I totally get that. Media relations is an art and a science in relationship building and storytelling, and it's certainly no easy task and not for the faint at heart. That's why people hire me to do it for them! 

Publicity is often a missing critical component of driving awareness and revenue for many brands. Nevertheless, with a little perseverance and a lot of patience, it's possible to be your own publicist. Whether you’re already well-established in the marketplace, or you're an emerging small business, a creative solopreneur, or a professional who wants to up a skill set, public and media relations help tell your story to the right audiences and add credibility.

In an effort to give folks a little insight into how PR works, I'm personally hosting our first DIY PR Happy Hour on Wednesday, September 26, where I'll reveal tips and advice I personally use for prepping for and procuring publicity. This 90-minute intimate evening event will kick-off with 25 minutes of meeting and mingling, followed by a 45-minute presentation, and 20 minutes of Q&A sure to leave you feeling empowered and inspired to make publicity happen for you and your brand! 

If you've ever asked yourself...

What is the difference between PR and Marketing?

Why is PR important and how does it help build revenue?

What assets do I need to prepare before sending my pitch?

How do I find the outlets and reporters that would be interested in my brand?

What are some affordable resources to help me DIY PR?

...then this event is for you!

Oh, and we'll also have some wines, snacks + sweets, and non-alcoholic bevvies as well! 

Here's the thing: seating is limited as we are hosting this event at our shared studio space in Ohio City (2905 Detroit Avenue, Cleveland, OH), so snagging your tickets sooner than later is strongly recommended! Tickets are $29 through September 5 and will increase to $35 from September 5-26 if they are still available. All taxes and fees are included in the ticket price listed.

Hit the button below to register now, and if you have any questions, drop them in the comments below!

I look so forward to meeting you and helping support your business development with this not-to-miss opportunity! 

Hot off the presses: recent client news

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It's been a busy winter season here at FACTEUR - and for good reason! From USA Today to Food & Wine, we've been helping our clients land stories in national, regional, and local outlets. All together, that's 73 million eyeballs -- not counting social media hits! -- on FACTEUR client brands and businesses in one month alone. Take a look at the list below! 

Client: The Flying Fig
Industry: Food & Drink, Restaurants
Story: "50 Female Chefs in 50 States"
Outlet: USA Today
Timing: March 2018
Impressions: 1 million each day
Preview: Chef Karen Small has owned Cleveland's The Flying Fig for almost two decades, infusing sustainable agriculture from small farms and local food artisans into her menu. Read the full story.

Client: Oak & Honey Events
Industry: Weddings, Event Planning
Story: "5 Wedding Professionals Using Sustainable Practices"
Outlet: Brides.com
Timing: March 2018
Impressions: 4 million each month
Preview: Melanie Tindell, founder of Oak + Honey, is an expert in sustainable event planning practices. “I was working as an interior designer and doing some non-profit event planning on the side...During her first few years as a wedding planner, she was shocked by how much waste she was seeing. Read the full story.

Client: Heidi Robb
Industry: Food & Drink, Styling
Story: "How to Become a Food Stylist"
Outlet: Food & Wine
Timing: February 2018
Impressions: 27 million each month
Preview: According to Heidi Robb, a food stylist who got her start with Food Network star Michael Symon, food styling requires more than an eye for aesthetics. “A stylist needs to be well-versed in the manner with which food and ingredients behave in all stages, from sourcing raw ingredients to preparation techniques to how foods will hold and for how long to preserve maximum freshness and beauty,” she says. Read the full story.

Client: Oak & Honey Events
Industry: Weddings, Event Planning
Story: "25 Interactive Food Station Ideas"
Outlet: Bridal Guide
Timing: February 2018
Impressions: 4 million each month
Preview: Pretzels with dipping sauces – like mustard, nacho cheese, and caramel – are sure to delight your guests. It's also super easy to create an eye-catching display; event planner Oak & Honey Events created this simple display with plywood, copper pipes, and metal hooks. Read the full story.

Client: The Flying Fig
Industry: Food & Drink, Restaurants
Story: "Midwest Traveler: Northeast Ohio's Old and New Taste Traditions"
Outlet: Minneapolis Star Tribune
Timing: February 2018
Impressions: 3 million each month
Preview: Karen Small is the godmother of the Cleveland farm-to-table scene, using lessons learned from her Italian immigrant grandparents and the decade she spent raising sheep and cows and canning for the winter on a back-to-the-land homestead. Read the full story.

Client: Oak & Honey Events
Industry: Weddings, Event Planning
Story: "11 Creative Ways to Give Your Wedding a Personal Touch"
Outlet: Cleveland.com
Timing: February 2018
Impressions: 5 million each month
Preview: Northeast Ohio event planner Melanie Tindell wants everyone to walk away from a wedding thinking about how it perfectly encapsulates exactly what makes each couple special. As the owner of Oak and Honey Events, she’s always looking for ways to add one-of-a-kind elements to every big day. And often times, it’s the smallest details that make the biggest impact. Read the full story.

 

Friday Q&A: Your PR and marketing questions answered

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This new year is off to a busy start, but we want to make sure we take the time to give back with a bit of what we know and have learned! Every Friday on the @FACTEURPR Instagram Stories, we answer a PR or marketing question you've asked. That includes media relations, advertising, social media, influencer engagement, blogging, content marketing, planning, pitching, SEO, etc. The videos will stay live on Stories for 24 hours, and we will add the most recent ones to our Instagram page Highlights. 

To ask a question, send us an email, drop a comment below or leave a comment or DM us on Instagram.  

We look forward to connecting with you and hope you find this series valuable. And as always, we're always here to help with your specific public relations, social media, content marketing, and digital creative needs! Contact us here.

How to pitch an event to local media

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Every Friday on Instagram, we are answering your marketing and communications-related questions on Stories! That includes topics such as media relations, advertising, social media, influencer relations, blogging, content marketing, planning, pitching, SEO, and more. This week's Q&A notes are below, and be sure to follow @FACTEURPR on Instagram to see our past and present Q&As, too!

Q: What is the best way to pitch your event to local media?

A: Before you pitch your event to the media, consider these three pre-pitch points:

  • What makes my event unique?
  • Who would be interested in my event?
  • Why is this relevant right now?

From there, you'll be able to identify if there could be media interest and where to start pitching, which leads us to our first step.

1. Find the right reporters or editors at your local publications or stations who would cover an event like yours.

If you're hosting a fashion event, find the style editor. If it's a restaurant opening, find the food writer or arts and entertainment editor. Follow he or she on Twitter and Instagram, read their latest stories, engage with them online so by the time you reach out to them, it's not necessarily the first time they are hearing from you. 

2. Make contact with enough lead time.

Email is always a good way to pitch a story, but keep in mind, journalists get a boatload of email. Reach out the first time about 4-6 weeks before your event. Give your email a subject line that sounds like a headline to make it compelling enough to open. Make sure your email is as concise and to the point as possible. I always say "lead with your lead." Keep the most important information towards the beginning - it's a good idea to include the three pre-pitch points I included before step one. You can insert a press release or a JPEG of your invitation, too. I suggest an invitation because editors are very visual and will most likely want to see pictures accompanying text, which is what they will give their readers, too. 

3. Follow up once, maybe twice. 

If you don't hear back after sending two emails, you may assume the reporter is either not interested or didn't have time to write you back. If you follow-up twice with no response, cease your outreach - you don't want to come off as annoying. Depending on the event, if you did reach out to a local TV show producer and didn't hear back, try contacting the news desk and see if it can be a news segment instead of a program feature. 

4. Thank them. 

Journalists juggle a lot. Make an impression and go out of your way to send a thoughtful thank you email or better yet, a thank you card if they covered or attended your event. And there's also no better show of your appreciation than sharing the story and thanking the writer in a Tweet or Facebook post. 

5. Prepare for next time.

If you didn't receive a response or if the media wasn't interested this go-around, don't be discouraged. There could be a number of reasons- the editor didn't see a fit, the publication recently covered an event like this, resources didn't allow for coverage of the event, the timing wasn't right, etc. Be sure to take the time to evaluate the who's/what's/why's to the event you're planning (see the first point about pre-pitching). And if your first or last event was a smashing success, use that in your next pitch. Remember: media relations is an ongoing process! Good luck!

Do you have a marketing and communications related question you'd like to see answered? Share it in the comments below, send an email, or head to our Instagram page and send us a direct message!

Have additional tips to share? Leave them in the comments below!

 

Need more assistance? FACTEUR is here to help. We would love to work with you on a tailored public relations or integrated marketing and communications strategy for your brand and business. From planning to pitching, and consulting to creating, we're as hands on as you need. Learn more here.

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