Digital content and story ideas for May

May digital content ideas

Welcome to the month of May! If you're in the northern hemisphere, you are probably welcoming some consistently warmer weather, which always inspires us to create new things. May has no shortage of great events that can serve as an inspirational source for blogging. These ideas are also applicable to your social media and media relations pitches. To get you started, here are just a few opportunities this month to align your brand or business with some already note-worthy happenings online.

May is...

  • Vegan Month

  • National Peanut Butter Lovers Month

  • National Water Safety Month

  • World Stroke Month

  • National Bike Month

  • National Photograph Month

  • National Songwriting Month

Daily opportunities include...

May 2: National Lemonade Day
May 4: National Star Wars Day
May 5: Cinco De Mayo
May 5: Kentucky Derby
May 7: National Packaging Design Day
May 11: National Foam Rolling Day
May 12: Mother's Day
May 18: International Museum Day
May 20: Bike to Work Day
May 25: National Wine Day
May 27: International Jazz Day
May 28: National Hamburger Day
May 31: National Macaroon Day

Want more content ideas for the year? These are just a few of the ones we've identified! We have developed four editorial content calendars specifically for the food & drink, arts & hobbies, health & wellness, and lifestyle industries. You can find them under the Instant Resources tab here on the FACTEUR website (and showcased below). We've pulled together social media, blogging, and PR opportunities based on monthly and daily holidays, hashtags, and high profile events that are related to each of those industries. Also included is a list of story ideas to get you started with developing your editorial plan, as well as space to brainstorm your own ideas. We're offering each calendar for $9, and if you buy all four with our Blogger Bundle, you basically get one free! Plus, every time we update the calendars, we'll make sure you'll get the newest iteration (at no extra charge, of course). Happy creating!

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Social media and story ideas for September

September content ideas

September is nearly here, which means summer is almost over (sadly)! But who else thinks fall is the best season? The approaching season has no shortage of great events that can serve as an inspirational source for blogging, and September is no exception. These ideas are also applicable to your social media and media relations pitches. To get you started, here are just a few opportunities this month to align your brand or business with some already note-worthy happenings online.

September is...

  • Better Breakfast Month

  • Whole Grains Month

  • Yoga Month

  • Healthy Aging Month

  • Self Improvement Month

  • Classical Music Month

Daily opportunities include...

September 3: Labor Day
September 6: National Read a Book Day
September 18: National Cheeseburger Day
September 21: International Day of Peace
September 22: First Day of Fall
September 25: One Hit Wonder Day
September 26: National Pancake Day
September 27: Women's Health & Fitness Day
September 28: Drink Beer Day
September 29: National Coffee Day
 

Want more content ideas for the year? These are just a few of the ones we've identified! We have developed four editorial content calendars specifically for the food & drink, arts & hobbies, health & wellness, and lifestyle industries. You can find them under the Instant Resources tab here on the FACTEUR website (and showcased below). We've pulled together social media, blogging, and PR opportunities based on monthly and daily holidays, hashtags, and high profile events that are related to each of those industries. Also included is a list of story ideas to get you started with developing your editorial plan, as well as space to brainstorm your own ideas. We're offering each calendar for $9, and if you buy all four with our Blogger Bundle, you basically get one free! Plus, every time we update the calendars, we'll make sure you'll get the newest iteration (at no extra charge, of course). Happy creating!

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Digital content and story ideas for May

May digital content ideas

Welcome to the month of May! If you're in the northern hemisphere, you are probably welcoming some consistently warmer weather, which always inspires us to create new things. May has no shortage of great events that can serve as an inspirational source for blogging. These ideas are also applicable to your social media and media relations pitches. To get you started, here are just a few opportunities this month to align your brand or business with some already note-worthy happenings online.

May is...

  • Vegan Month
  • National Peanut Butter Lovers Month
  • National Water Safety Month
  • World Stroke Month
  • National Bike Month
  • National Photograph Month
  • National Songwriting Month

Daily opportunities include...

May 2: National Lemonade Day
May 4: National Star Wars Day
May 5: Cinco De Mayo
May 5: Kentucky Derby
May 7: National Packaging Design Day
May 11: National Foam Rolling Day
May 13: Mother's Day
May 18: International Museum Day
May 20: Bike to Work Day
May 25: National Wine Day
May 27: International Jazz Day
May 28: National Hamburger Day
May 31: National Macaroon Day

Want more content ideas for the year? These are just a few of the ones we've identified! We have developed four editorial content calendars specifically for the food & drink, arts & hobbies, health & wellness, and lifestyle industries. You can find them under the Instant Resources tab here on the FACTEUR website (and showcased below). We've pulled together social media, blogging, and PR opportunities based on monthly and daily holidays, hashtags, and high profile events that are related to each of those industries. Also included is a list of story ideas to get you started with developing your editorial plan, as well as space to brainstorm your own ideas. We're offering each calendar for $10, and if you buy all four with our Blogger Bundle, you basically get one free! Plus, every time we update the calendars, we'll make sure you'll get the newest iteration (at no extra charge, of course). Happy creating!

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Digital content and story ideas for September

September content ideas

September is here, which means summer is almost over (sadly)! But who else thinks fall is the best season? The approaching season has no shortage of great events that can serve as an inspirational source for blogging, and September is no exception. These ideas are also applicable to your social media and media relations pitches. To get you started, here are just a few opportunities this month to align your brand or business with some already note-worthy happenings online.

September is...

  • Better Breakfast Month

  • Whole Grains Month

  • Yoga Month

  • Healthy Aging Month

  • Self Improvement Month

  • Classical Music Month

Daily opportunities include...

September 4: Labor Day
September 6: National Read a Book Day
September 18: National Cheeseburger Day
September 21: International Day of Peace
September 22: First Day of Fall
September 25: One Hit Wonder Day
September 26: National Pancake Day
September 27: Women's Health & Fitness Day
September 28: Drink Beer Day
September 29: National Coffee Day
 

Want more content ideas for the year? These are just a few of the ones we've identified! We have developed four editorial content calendars specifically for the food & drink, arts & hobbies, health & wellness, and lifestyle industries. You can find them under the Instant Resources tab here on the FACTEUR website (and showcased below). We've pulled together social media, blogging, and PR opportunities based on monthly and daily holidays, hashtags, and high profile events that are related to each of those industries. Also included is a list of story ideas to get you started with developing your editorial plan, as well as space to brainstorm your own ideas. We're offering each calendar for $9, and if you buy all four with our Blogger Bundle, you basically get one free! Plus, every time we update the calendars, we'll make sure you'll get the newest iteration (at no extra charge, of course). Happy creating!

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PIN THIS!

Digital content and story ideas for September

Blog Header core ideas.jpg

Summer is coming to a close, and the smell of fall is in the air! September is one of our favorite months, and it has no shortage of great events that can serve as an inspirational source for blogging. These ideas are also applicable to your social media and media relations pitches. To get you started, here are just a few opportunities this month to align your brand or business with some already note-worthy happenings online.

September is...

  • Self Improvement Month
  • National Sewing Month
  • Better Breakfast Month
  • Healthy Aging Month
  • Classical Music Month 
  • National Skin Care Awareness Month

Daily opportunities include...

September 4: Labor Day
September 6: National Read a Book Day
September 7: Beer Lover's Day
September 15: LGBT Awareness Day
September 18: National Cheeseburger Day
September 19: National Aging Awareness Day
September 22: First Day of Fall
September 26: National Pancake Day
September 25: National One-Hit Wonder Day
September 27: National Women's Health & Fitness Day
September 29: National Coffee Day

Want more content ideas for the year? These are just a few of the ones we've identified! We have developed four editorial content calendars specifically for the food & drink, arts & hobbies, health & wellness, and lifestyle industries. You can find them under the Instant Resources tab here on the FACTEUR website (and showcased below). We've pulled together social media, blogging, and PR opportunities based on monthly and daily holidays, hashtags, and high profile events that are related to each of those industries. Also included is a list of story ideas to get you started with developing your editorial plan, as well as space to brainstorm your own ideas. We're offering each calendar for $10, and if you buy all four with our Blogger Bundle, you basically get one free! Plus, every time we update the calendars, we'll make sure you'll get the newest iteration (at no extra charge, of course). Happy creating!

PIN THIS!

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How to post on Instagram from your desktop

Guide to posting on Instagram from your desktop computer

Instagram has always been a mobile-only social media platform, and certainly still is. And while many social media management programs such as Hootsuite have boasted the ability to post on Instagram through your desktop, it still has never been fully possible. However, just recently, a workaround on the Chrome browser has come to light. We just tested these five steps to posting photos from your desktop computer directly to Instagram, and it totally worked. Give it a try! 

1. Open the Google Chrome browser on your desktop, and head to Instagram.com.
2. Right-click anywhere on the webpage.
3. From the drop-down menu, select "Inspect."
4. You will see a window like the one pictured below. Above the Instagram feed on the lefthand side, select the size of the mobile device you would like to preview.
5. To upload a photo, click the camera icon on the preview window as you would on Instagram through your mobile device. You'll be able to add a caption and hashtags as normal, too! 

Screen Shot 2017-05-23 at 3.27.41 PM.png

There you have it! A quick and easy way to upload photos directly to Instagram from your desktop! Did you try it? What do you think? 

Digital content and story ideas for May

May digital content ideas

Welcome to the month of May! If you're in the northern hemisphere, you are probably welcoming some consistently warmer weather, which always inspires us to create new things. May has no shortage of great events that can serve as an inspirational source for blogging. These ideas are also applicable to your social media and media relations pitches. To get you started, here are just a few opportunities this month to align your brand or business with some already note-worthy happenings online.

May is...

  • Vegan Month
  • National Peanut Butter Lovers Month
  • National Water Safety Month
  • World Stroke Month
  • National Bike Month
  • National Photograph Month
  • National Songwriting Month

Daily opportunities include...

May 2: National Lemonade Day
May 4: National Star Wars Day
May 5: Cinco De Mayo
May 6: Kentucky Derby
May 7: National Packaging Design Day
May 11: National Foam Rolling Day
May 14: Mother's Day
May 18: International Museum Day
May 20: Bike to Work Day
May 25: National Wine Day
May 27: International Jazz Day
May 28: National Hamburger Day
May 31: National Macaroon Day

Want more content ideas for the year? These are just a few of the ones we've identified! We have developed four editorial content calendars specifically for the food & drink, arts & hobbies, health & wellness, and lifestyle industries. You can find them under the Downloads tab here on the FACTEUR website (and showcased below). We've pulled together social media, blogging, and PR opportunities based on monthly and daily holidays, hashtags, and high profile events that are related to each of those industries. Also included is a list of story ideas to get you started with developing your editorial plan, as well as space to brainstorm your own ideas. We're offering each calendar for $10, and if you buy all four with our Blogger Bundle, you basically get one free! Plus, every time we update the calendars, we'll make sure you'll get the newest iteration (at no extra charge, of course). Happy creating!

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What about the press you didn't ask for (or want)?

It's time for some real talk! There will be times occasionally (though hopefully not) where a brand or business might suffer some unfavorable press. I'm sure we've all seen the PR nightmare surrounding the recent United Airlines debacle involving the violent removal of a paying passenger from one of its planes just weeks after two other passengers were not allowed to board a flight based on a dress code. Truly, I can't think of a more stressful public relations job than that supporting an airline. Nevertheless, it's important to keep in mind in times like these that every single brand is subject to negative press. 

Whether you own a flourishing Etsy store, a delicious food brand, or offer business coaching services to your happy clients, it's important to have a plan in place in case things go wrong. You have to be an optimist to grow a successful business, but that doesn't mean realism gets to go out the door.

Nobody likes to think about "what's the worst that could happen?" and there's no better time to really think and plan for it than when things are going very well. Public relations is just one part of a crisis communications plan, and to help you get started, we've pulled together four considerations for you, which you can download below!

Four things to think about when building your crisis communications plan:

1.) Identify your spokespeople
In a crisis, who would be your key spokespeople? How will you get ahold of them? What will they say? The spokesperson may very well be you!

2.) Set up internal communications
Always be communicating quickly and clearly with staff and stakeholders with any updates as they arise or as they make sense. You don't want your investors reading unfavorable news about you on Twitter first.

3.) Monitor and respond
You should be doing this anyways, but always be sure to monitor the media and social media for chatter and sentiment surrounding your brand. In case of crisis or negative review or story, be sure to respond quickly if it makes sense. Depending on the depth of the situation, you may first want to...

4.) Hire a professional
Your lawyer and a professional crisis communications firm are always the best resource to advise on a strategy. Outside perspectives and expertise, especially if legalities are or could be involved, are strongly advised.

Recovering from bad press is certainly not impossible to recover from. Like all of your communications, keep your audience top of mind and stay true to them and your brand. 

Click the image above to download and print PDF.

Click the image above to download and print PDF.

FACTEUR PR recognized by PR Couture

Homepage of PRcouture.com

Homepage of PRcouture.com

For as much publicizing as us publicists do on behalf of our clients, one would think we would devote the same amount of time and energy to promoting ourselves, but that simply is not the case. PR and marketing are such behind-the-scenes careers where the primary responsibility is to make others look and sound really good. That's just one reason why being publicly recognized for the work that you do is such an honor. 

I've been a big fan of PRcouture.com, which is a wonderful resource for public relations and media professionals who are focused mainly on lifestyle communications. Therefore, you can imagine my excitement when selected and featured for PR Girls We Love! I did a Q&A covering the highs and lows of PR, my career journey so far, as well as some industry trends. You can read the full post here. 

A very special thank you to the amazing ever so valuable PR Couture for this opportunity, and to Suzuran Photography for the accompanying photos! And a HUGE thank you to our clients and friends, too; without you, there would be no story to tell.

Cheers,
Reena