Welcome home: three new client websites for 2019

One of our favorite services we offer at FACTEUR PR is website development. Since the new year began, we’ve been busy creating and launching a few of our clients’ new digital homes.

The Architetta

The Architetta is a Cleveland-based architecture practice focused on residential and small-scale commercial design. Specializing in renovation and restoration, the practice is led by Architect Antonia Marinucci. Her intention is to honor and highlight the historic roots of the architecture she renovates, while sensitively introducing modern updates to bring century-homes into the new millennia.

With a number of recent renovations and remodels in progress, we developed a website for The Architetta that best showcased much of her beautiful videography and photography, along with elegantly portraying projects in progress. Meanwhile, we also strived to illustrate Marinucci’s expertise and experience through narratives for each displayed renovation with the ultimate goal of increasing leads for her practice.

Oak + Honey Event Planning Co.

Oak + Honey Event Planning Co. – former Oak & Honey Events – is a sustainable event planning business that specializes in unique wedding and event design. We’ve had the honor of working with the Oak + Honey team since 2017, and after a stunning rebranding with former FACTEUR clients, Studio Chartreuse, we got to work on a wedding website that positions environmental-friendly planning at its forefront. Utilizing a crisp color palette of sage, dark slate, and honey, we focused on photography that was earthy and ethereal, as well as clean and modern. The website both serves as a portfolio piece as well as an educational resource for those planning a wedding or special event while being mindful of impact on the environment.

Shannon Michael Style

Shannon Michael Style is an Ohio-based fashion and beauty brand with a mission to glamorize brides from head-to-toe. Primarily known for its on-location beauty services as well as its professional cosmetics line, the brand recently expanded to offer custom-fitted couture bridal gowns. Seeking assistance with its marketing and communications strategy for its launch, along with a refreshed web presence that would easily communicate the relationship between brands as well as boast an easy-to-use e-commerce store. With Perception Studio’s gorgeous photography, we built an online store as well as crafted all the sales copy for its bridal gown line, cosmetics line, and on-location services.

Need a refreshed website for your lifestyle brand or business? We would love to hear from you! Contact us.

Friday Q&A: Your PR and marketing questions answered

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This new year is off to a busy start, but we want to make sure we take the time to give back with a bit of what we know and have learned! Every Friday on the @FACTEURPR Instagram Stories, we answer a PR or marketing question you've asked. That includes media relations, advertising, social media, influencer engagement, blogging, content marketing, planning, pitching, SEO, etc. The videos will stay live on Stories for 24 hours, and we will add the most recent ones to our Instagram page Highlights. 

To ask a question, send us an email, drop a comment below or leave a comment or DM us on Instagram.  

We look forward to connecting with you and hope you find this series valuable. And as always, we're always here to help with your specific public relations, social media, content marketing, and digital creative needs! Contact us here.

"I know I need PR, but I don't know where to start:" Try a 30-minute discovery discussion

We're excited to share that we are now offering complimentary 30 minute phone calls to learn about your brand and tell you more about how FACTEUR PR can help with public relations, social media, content marketing, and digital creative for your business. If you've ever thought, "I know I need PR/marketing/social media/blogging/email help but I'm not not sure where to begin," this is the perfect starting place to help you answer that question. We're taking only five calls this month, so sign up, and we'll be in touch! 

Client spotlight: branding and building a website for an event planner

Introducting  annesiegel.com .

Introducting annesiegel.com.

Anne Siegel is truly the kindest and most energetic soul you could ever meet. Our friendship dates back to 2008 when we first began working together at the Rock and Roll Hall of Fame + Museum: she in special events, I in communications. Since then, Anne’s role at the museum now includes planning all of the high-profile events like the Induction Ceremony: no small feat! Anne is so passionate about event planning that she does it in her free time as an independent consultant.

I asked Anne what three words would she use to describe her personal brand. She responded with ‘bold, authentic, and fun.’

Recently, she reached out to me to help her reimagine and relaunch her personal brand. As an event planner, Anne is a very visual creative, so she wanted us to focus our energies on designing an online space that would showcase her past work and also open the door for collaborations in the future.

I asked Anne what three words would she use to describe her personal brand. She responded with "bold, authentic, and fun." We used her descriptors as the foundation of our creative direction, which is highlighted on the homepage (pictured above).

The fun side of Anne's brand is really highlighted in the voice throughout her website, especially brought to life on her "About" page with the help of her unconventional headshots. 

The fun side of Anne's brand is really highlighted in the voice throughout her website, especially brought to life on her "About" page with the help of her unconventional headshots. 

We also worked together on developing a color scheme that spoke to both Anne's professional and fun sides of her event planning style. The pops of pink are bold and fun; the gentle touches of green are natural and authentic; the dark navy helps ground and bring the palette together. It's fresh, noticeable, and versatile.

One of the most important objectives with launching Anne's website was making sure to deliver not only a great looking and user-friendly product for her website visitors, but also a user-friendly product that she could update on her own. We chose to build the site in Wordpress due to its flexibility and easy-to-use content management system. With the layout in place, she will be able to effortlessly update and add to the website as needed, whether it be her online portfolio or blog post. Additionally, as Anne is active on social media, we included an Instagram banner on the footer of each page to highlight her channel updates on a regular basis.

Throughout the process together, FACTEUR PR assisted with:

It has been such a pleasure working on this project with Anne, and we hope you'll take a moment to visit her new website at annesiegel.com

Interested in learning more about FACTEUR PR's digital creative and content marketing services? Contact us! 

Happy birthday FACTEUR PR

Business card official with manicure to match!   

Business card official with manicure to match!

 

Every year I get a birthday, and this year, rather than throw a big party, I decided to give a special gift to myself: I would finally launch my independent PR business.

Today is that day, and I'm happy to introduce you to FACTEUR PR! I feel like I've been talking about this moment for years, and over the past few months I decided I needed to truly commit to waking up and chasing my dreams instead of just talking about them in my sleep.

I've longed for the opportunity to be able to work side-by-side with people and places in my community on helping to tell their stories in a creative and meaningful way that not just benefits a client, but their audiences, too. I'm looking forward to using this blog as a way to share some highlights of the projects I'll be working on, as well as offer a few nuggets of marketing wisdom for you along the way, too. I can't wait to get to work!

To my family, friends, and colleagues who have supported me this far, I deeply thank you for your guidance and inspiration. And if we haven't met yet, I would love to get to know you! Please feel free to drop me an email anytime if you're interested in working together, want to grab a coffee, or just feel like saying hello. In the meantime, you can get to know me just a bit more on my obligatory "About" page here on this website. I'd love to also chat via social media, too - you can find FACTEUR on Facebook, Instagram, Twitter, and Pinterest currently.

Thank you for reading this far! More from me soon.

With gratitude,
Reena Goodwin