Digital content and story ideas for May

May digital content ideas

Welcome to the month of May! If you're in the northern hemisphere, you are probably welcoming some consistently warmer weather, which always inspires us to create new things. May has no shortage of great events that can serve as an inspirational source for blogging. These ideas are also applicable to your social media and media relations pitches. To get you started, here are just a few opportunities this month to align your brand or business with some already note-worthy happenings online.

May is...

  • Vegan Month

  • National Peanut Butter Lovers Month

  • National Water Safety Month

  • World Stroke Month

  • National Bike Month

  • National Photograph Month

  • National Songwriting Month

Daily opportunities include...

May 2: National Lemonade Day
May 4: National Star Wars Day
May 5: Cinco De Mayo
May 5: Kentucky Derby
May 7: National Packaging Design Day
May 11: National Foam Rolling Day
May 12: Mother's Day
May 18: International Museum Day
May 20: Bike to Work Day
May 25: National Wine Day
May 27: International Jazz Day
May 28: National Hamburger Day
May 31: National Macaroon Day

Want more content ideas for the year? These are just a few of the ones we've identified! We have developed four editorial content calendars specifically for the food & drink, arts & hobbies, health & wellness, and lifestyle industries. You can find them under the Instant Resources tab here on the FACTEUR website (and showcased below). We've pulled together social media, blogging, and PR opportunities based on monthly and daily holidays, hashtags, and high profile events that are related to each of those industries. Also included is a list of story ideas to get you started with developing your editorial plan, as well as space to brainstorm your own ideas. We're offering each calendar for $9, and if you buy all four with our Blogger Bundle, you basically get one free! Plus, every time we update the calendars, we'll make sure you'll get the newest iteration (at no extra charge, of course). Happy creating!

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Digital content and social media ideas for December

While we're planning for 2019, let's not forget we still have one important and busy month to end the year on, December! Can you believe the holiday season is here? It can definitely be hard to think about making time to curate content for your blog, PR, and social media channels when this month's to-do list seems almost a mile long. Here are just a few opportunities this month to align your brand or business with some already note-worthy happenings online.

December is...

  • Root Vegetables Month

  • Exotic Fruits Month

  • AIDS Awareness Month

  • Universal Human Rights Month

  • Write a Business Plan Month

  • Safe Toys and Gifts Month

Daily opportunities include...

December 1: Day With(Out) Art Day
December 2: National Mutt Day
December 4: National Cookie Day
December 11: International Children's Day
December 13: National Cocoa Day
December 15: National Ugly Christmas Sweater Day
December 18: Free Shipping Day
December 30: Bacon Day
December 31: National Champagne Day
 

Want more content ideas? Check out our curated content calendars specifically for the food & drink, arts & hobbies, health & wellness, and lifestyle industries. You can find them under the Instas tab here on the FACTEUR website (and showcased below). We've pulled together social media, blogging, and PR opportunities based on monthly and daily holidays, hashtags, and high profile events that are related to each of those industries. Also included is a list of story ideas to get you started with developing your editorial plan, as well as space to brainstorm your own ideas. Right now, we're offering each calendar for $9, and if you buy all four with our Blogger Bundle, you basically get one free! Plus, every time we update the calendars, we'll make sure you'll get the newest iteration (at no extra charge, of course). Happy creating!

Social media and story ideas for September

September content ideas

September is nearly here, which means summer is almost over (sadly)! But who else thinks fall is the best season? The approaching season has no shortage of great events that can serve as an inspirational source for blogging, and September is no exception. These ideas are also applicable to your social media and media relations pitches. To get you started, here are just a few opportunities this month to align your brand or business with some already note-worthy happenings online.

September is...

  • Better Breakfast Month

  • Whole Grains Month

  • Yoga Month

  • Healthy Aging Month

  • Self Improvement Month

  • Classical Music Month

Daily opportunities include...

September 3: Labor Day
September 6: National Read a Book Day
September 18: National Cheeseburger Day
September 21: International Day of Peace
September 22: First Day of Fall
September 25: One Hit Wonder Day
September 26: National Pancake Day
September 27: Women's Health & Fitness Day
September 28: Drink Beer Day
September 29: National Coffee Day
 

Want more content ideas for the year? These are just a few of the ones we've identified! We have developed four editorial content calendars specifically for the food & drink, arts & hobbies, health & wellness, and lifestyle industries. You can find them under the Instant Resources tab here on the FACTEUR website (and showcased below). We've pulled together social media, blogging, and PR opportunities based on monthly and daily holidays, hashtags, and high profile events that are related to each of those industries. Also included is a list of story ideas to get you started with developing your editorial plan, as well as space to brainstorm your own ideas. We're offering each calendar for $9, and if you buy all four with our Blogger Bundle, you basically get one free! Plus, every time we update the calendars, we'll make sure you'll get the newest iteration (at no extra charge, of course). Happy creating!

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Digital content and story ideas for May

May digital content ideas

Welcome to the month of May! If you're in the northern hemisphere, you are probably welcoming some consistently warmer weather, which always inspires us to create new things. May has no shortage of great events that can serve as an inspirational source for blogging. These ideas are also applicable to your social media and media relations pitches. To get you started, here are just a few opportunities this month to align your brand or business with some already note-worthy happenings online.

May is...

  • Vegan Month
  • National Peanut Butter Lovers Month
  • National Water Safety Month
  • World Stroke Month
  • National Bike Month
  • National Photograph Month
  • National Songwriting Month

Daily opportunities include...

May 2: National Lemonade Day
May 4: National Star Wars Day
May 5: Cinco De Mayo
May 5: Kentucky Derby
May 7: National Packaging Design Day
May 11: National Foam Rolling Day
May 13: Mother's Day
May 18: International Museum Day
May 20: Bike to Work Day
May 25: National Wine Day
May 27: International Jazz Day
May 28: National Hamburger Day
May 31: National Macaroon Day

Want more content ideas for the year? These are just a few of the ones we've identified! We have developed four editorial content calendars specifically for the food & drink, arts & hobbies, health & wellness, and lifestyle industries. You can find them under the Instant Resources tab here on the FACTEUR website (and showcased below). We've pulled together social media, blogging, and PR opportunities based on monthly and daily holidays, hashtags, and high profile events that are related to each of those industries. Also included is a list of story ideas to get you started with developing your editorial plan, as well as space to brainstorm your own ideas. We're offering each calendar for $10, and if you buy all four with our Blogger Bundle, you basically get one free! Plus, every time we update the calendars, we'll make sure you'll get the newest iteration (at no extra charge, of course). Happy creating!

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Five social media tips for 2018

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Every Friday on Instagram, we are answering your marketing and communications-related questions on Stories! That includes topics such as media relations, advertising, social media, influencer relations, blogging, content marketing, planning, pitching, SEO, and more. This week's Q&A notes are below, and be sure to follow @FACTEURPR on Instagram to see our past and present Q&As, too!

Q: How do I grow my social media following?

A: This topic is HUGE. So huge, we spend a minimum of three months with our coaching clients researching, developing a strategy, and working together on creative, narratives, schedules, measurement, and more. (You can learn more about that offering here.) However, that doesn't mean there aren't tactics you can use now to see results. The new year is anticipated to be a tough one for brands on Facebook and Instagram due to algorithmic changes, but all that really means is pivoting our strategy just a bit to focus on conversations around content rather than strictly selling. (Related: Grow your brand or business with content marketing)

1. Post more video content

For several years now, predictions about the mounting impact of video marketing have only escalated. Year-after-year, video content consistently claims the top spots of seemingly every must-have marketing list, and ours is no different. Just take a look at these incredible statistics released by Hubspot just last year:

  • Video will account for 80% of all web traffic by 2019.
  • 90% of customers report that product videos help them make purchasing decisions.
  • 64% of customers are more likely to buy a product online after watching a video about it.
  • 80% of customers remember a video they’ve watched in the last month. 

If you're looking to gain awareness for your brand and sell products, consider video as part of your marketing strategy this year. And we don't just mean fancy, expensive videos. Platforms like Instagram Stories and Snapchat were set-up to steer users away from uploading rehearsed or professional video content. Instead, consider tip number 2.

2. Go live or go home.

That's live as in live video, not living life (although hey, we should all do that part, too!). Before you changed your notification settings, if you ever did, you may have noticed that many times when a page or person goes live on Instagram or Facebook, you receive a notification. This isn't happenstance. This is a feature these platforms are pushing to encourage meaningful, real-time conversation. Make a date with your audience and take the time on Facebook or Instagram Live to announce a new product or service, or answer questions about a specific topic. (Related: Friday Q&A: Your PR and marketing questions answered)

3. Use hashtags wisely.

People are following you on social media for a reason. Never lose sight of that reason and make it crystal clear for potential followers.

Each Instagram post allows for 30 hashtags to be attached to your photo. That is 3-0 opportunities for people to find your content. Use every opportunity available, meaning all 30 hashtags if you can. Vary them up post-to-post and make sure you are only using hashtags that are pertinent to the content you're posting and/or your brand. Pro-tip: At the end of 2017, Instagram rolled out a new feature where you can follow hashtags. This is a great new way to discover content and interact with it while scrolling through your feed. Follow those hashtags!

4. Focus on relevancy and relationships.

People are following you on social media for a reason. Never lose sight of that reason and make it crystal clear for potential followers. Focus on a strong bio, solid branding, and consistency in your message and voice. For example, if your company offers interior design services, chances are the majority of the people who are following you are interested in seeing and learning more about interior design (but of course, check your analytics to confirm!). That should be the focus of your feed. It's great to break things up with a post here and there from your lunch outing or vacation, but make sure you are balancing that with the content folks signed up to see. We often suggest creating a "social media formula" for your page, and would be happy to help with that. And don't forget, engagement is a two-way street. There's nothing like building valued relationships with returned likes and comments, too! 

5. Remember quality over quantity.

We always say social media is an art as well as a science. The way you present your brand is just as important as the hashtags you use and the frequency you're posting. Be sure to spend extra attention on crafting your creative, prioritizing quality content (photos, captions) over content to post for posting's sake. Pro-tip: Hire a professional photographer once a quarter to take "stock photos" of you, your team, your newest products, your store, etc. to share on social media and use for PR. Need content ideas? Be sure to check out our curated content calendar downloads for story ideas!


Have additional tips to share? Leave them in the comments below!

Do you have a marketing and communications related question you'd like to see answered? Share it in the comments below, send an email, or head to our Instagram page and send us a direct message!

Need more assistance? FACTEUR is here to help. We would love to work with you on a tailored public relations or integrated marketing and communications strategy for your brand and business. From planning to pitching, and consulting to creating, we're as hands on as you need. Learn more here.

 

Friday Q&A: Your PR and marketing questions answered

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This new year is off to a busy start, but we want to make sure we take the time to give back with a bit of what we know and have learned! Every Friday on the @FACTEURPR Instagram Stories, we answer a PR or marketing question you've asked. That includes media relations, advertising, social media, influencer engagement, blogging, content marketing, planning, pitching, SEO, etc. The videos will stay live on Stories for 24 hours, and we will add the most recent ones to our Instagram page Highlights. 

To ask a question, send us an email, drop a comment below or leave a comment or DM us on Instagram.  

We look forward to connecting with you and hope you find this series valuable. And as always, we're always here to help with your specific public relations, social media, content marketing, and digital creative needs! Contact us here.

Refreshingly simple: meet our new e-mail newsletter

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If you haven't read our blog post on the importance of e-mail marketing, start here! At FACTEUR PR, we truly believe in the value of an e-mail subscriber list, because while Instagram could disappear tomorrow, our e-mail list is something we arguably own.

Last week, we were super excited to unveil our new e-mail newsletter design! But first, a few reasons why we decided to make a change.

1.) More people are reading their e-mails on mobile devices than their desktops. 
Depending on your business, your e-mail communications sound better coming from a person and written more like a narrative or an message to a friend. This is particularly a good strategy if you aren't doing a lot of linking from your newsletter to your blog or website to further storytell. However, our e-mail newsletter's primary objective is to inform our readers. Our newsletter comes out once a month, so it makes more sense in terms of real estate to link to our blog for full stories at this time. Therefore, we shortened the copy in our newsletter.

2.) Our previous layout was restrictive.
Our old layout featured a single-double-single column approach. This lent itself to predictability every month for our readers, but also restriction for us in terms of what content to include. With our new layout, we can extend our content with the addition of sections heading vertically down the screen, which aids in readability, too, as folks are typically scrolling up and down on their mobile devices and desktops.

3.) We just needed a change.
It started one day with the realization that our logo was too big. We love our logo and have no plans to change it and we feel it still embodies our brand. But the rest of the newsletter wasn't putting our best foot forward. After all, we do provide e-mail marketing services for our clients. Therefore, we decided to 'walk the talk' and create a layout that made us proud to send out every month and hopefully makes our readers want to open it - both for the great content and its aesthetics. Take a look at it below, and tell us what you think!

Above: Our former e-newsletter (left). Our new e-mail newsletter (right). Take a closer look at the new design below!

The new FACTEUR newsletter.

The new FACTEUR newsletter.

Are you interested in a new e-mail newsletter design, or looking for a new strategy, design, and set-up for our e-newsletter? Get in touch

Digital content and social media ideas for December

While we're planning for 2018, let's not forget we still have one important and busy month to end the year on, December! Can you believe the holiday season is here? It can definitely be hard to think about making time to curate content for your blog, PR, and social media channels when this month's to-do list seems almost a mile long. Here are just a few opportunities this month to align your brand or business with some already note-worthy happenings online.

December is...

  • Root Vegetables Month

  • Exotic Fruits Month

  • AIDS Awareness Month

  • Universal Human Rights Month

  • Write a Business Plan Month

  • Safe Toys and Gifts Month

Daily opportunities include...

December 1: Day With(Out) Art Day
December 2: National Mutt Day
December 4: National Cookie Day
December 11: International Children's Day
December 13: National Cocoa Day
December 15: National Ugly Christmas Sweater Day
December 18: Free Shipping Day
December 30: Bacon Day
December 31: National Champagne Day
 

Want more content ideas? Check out our curated content calendars specifically for the food & drink, arts & hobbies, health & wellness, and lifestyle industries. You can find them under the Instas tab here on the FACTEUR website (and showcased below). We've pulled together social media, blogging, and PR opportunities based on monthly and daily holidays, hashtags, and high profile events that are related to each of those industries. Also included is a list of story ideas to get you started with developing your editorial plan, as well as space to brainstorm your own ideas. Right now, we're offering each calendar for $9, and if you buy all four with our Blogger Bundle, you basically get one free! Plus, every time we update the calendars, we'll make sure you'll get the newest iteration (at no extra charge, of course). Happy creating!

Digital content and story ideas for September

September content ideas

September is here, which means summer is almost over (sadly)! But who else thinks fall is the best season? The approaching season has no shortage of great events that can serve as an inspirational source for blogging, and September is no exception. These ideas are also applicable to your social media and media relations pitches. To get you started, here are just a few opportunities this month to align your brand or business with some already note-worthy happenings online.

September is...

  • Better Breakfast Month

  • Whole Grains Month

  • Yoga Month

  • Healthy Aging Month

  • Self Improvement Month

  • Classical Music Month

Daily opportunities include...

September 4: Labor Day
September 6: National Read a Book Day
September 18: National Cheeseburger Day
September 21: International Day of Peace
September 22: First Day of Fall
September 25: One Hit Wonder Day
September 26: National Pancake Day
September 27: Women's Health & Fitness Day
September 28: Drink Beer Day
September 29: National Coffee Day
 

Want more content ideas for the year? These are just a few of the ones we've identified! We have developed four editorial content calendars specifically for the food & drink, arts & hobbies, health & wellness, and lifestyle industries. You can find them under the Instant Resources tab here on the FACTEUR website (and showcased below). We've pulled together social media, blogging, and PR opportunities based on monthly and daily holidays, hashtags, and high profile events that are related to each of those industries. Also included is a list of story ideas to get you started with developing your editorial plan, as well as space to brainstorm your own ideas. We're offering each calendar for $9, and if you buy all four with our Blogger Bundle, you basically get one free! Plus, every time we update the calendars, we'll make sure you'll get the newest iteration (at no extra charge, of course). Happy creating!

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Digital content and story ideas for September

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Summer is coming to a close, and the smell of fall is in the air! September is one of our favorite months, and it has no shortage of great events that can serve as an inspirational source for blogging. These ideas are also applicable to your social media and media relations pitches. To get you started, here are just a few opportunities this month to align your brand or business with some already note-worthy happenings online.

September is...

  • Self Improvement Month
  • National Sewing Month
  • Better Breakfast Month
  • Healthy Aging Month
  • Classical Music Month 
  • National Skin Care Awareness Month

Daily opportunities include...

September 4: Labor Day
September 6: National Read a Book Day
September 7: Beer Lover's Day
September 15: LGBT Awareness Day
September 18: National Cheeseburger Day
September 19: National Aging Awareness Day
September 22: First Day of Fall
September 26: National Pancake Day
September 25: National One-Hit Wonder Day
September 27: National Women's Health & Fitness Day
September 29: National Coffee Day

Want more content ideas for the year? These are just a few of the ones we've identified! We have developed four editorial content calendars specifically for the food & drink, arts & hobbies, health & wellness, and lifestyle industries. You can find them under the Instant Resources tab here on the FACTEUR website (and showcased below). We've pulled together social media, blogging, and PR opportunities based on monthly and daily holidays, hashtags, and high profile events that are related to each of those industries. Also included is a list of story ideas to get you started with developing your editorial plan, as well as space to brainstorm your own ideas. We're offering each calendar for $10, and if you buy all four with our Blogger Bundle, you basically get one free! Plus, every time we update the calendars, we'll make sure you'll get the newest iteration (at no extra charge, of course). Happy creating!

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