Five Reasons The DIY PR Project might be right for you

If you follow FACTEUR PR on social media, you’ve probably seen us posting about The DIY PR Project, a digital public relations workshop for the small business owner on a budget. Have you considered enrolling but felt hesitant about whether or not it’s the right fit? Here are five reasons why The DIY PR Project might be perfect for you.

You’re on a tight budget (or have nearly no budget to devote to media relations efforts).

Let’s face it — while you’re establishing your brand, every dollar you put toward your business matters. It’s easy to have a rigid filter on what you spend your money on, so we want to make this course as financially accessible as possible! The five-part course, complete with workshop modules, workbooks, 24-hour response time from our team and more, costs $397 total. If you register before July 31, you can take $100.00 off your package as an early bird member. With the discount, that comes to $59.40 a week, where you have access to rapid accountability and motivation that will help you stay on track and on budget. The cost of hiring a publicist will land you anywhere from $50-$250 an hour.

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You’re a solopreneur.

Doing this alone can be a challenge! Thankfully, the project includes videos created by Reena S. Goodwin, the founder of FACTEUR PR. After working in the field for more than a decade, you can feel confident that you’re in good hands when it comes to learning from a reputable source. When you sign up for the course, you also gain access to a private Facebook group with other members of the project. You’ll have a safe space to ask and answer questions while forming a community in the meantime.

You’re in charge of marketing for a brand and want to learn PR, too.

We love that you’re interested in expanding your knowledge! While a job in marketing lends itself well to understanding public relations, there are definitely differences between the concentrations, and we’re here to help break them down. With our week-by-week set-up, you’ll get public-relations-centered content delivered to you every seven days, allowing you to take your time downloading information and putting it to action in each corresponding workbook. This intentional setup allows time to review the content at your own pace and establish any questions you may have. Coming from a marketing background, we’re sure you’ll bring valuable and unique insight to our group of DIY PR Project students!

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You’re interested in outsourcing PR, but first want to get an idea of how it all works.

There’s no better way to understand something than having hands-on experience. Through our informative and illustrative videos, you’ll get a first-hand look at the ins and outs of public relations work from an experienced professional who has landed coverage for clients in national media outlets like Elle, Forbes, and Refinery29. This workshop will show you how, helping you gain a valuable perspective of the practice of public relations and how the media works, with explanations delivered in simple and accessible format. After learning about the process, you can feel confident making decisions when it comes to next steps for the brand you represent.

You’ve tried to land publicity for your brand in the past and didn’t see results.

It’s challenging to spend lots of time on outreach and feel as if you’ve come up short. And while The DIY PR Project can’t guarantee results (because hey - you still need to do the work and build those relationships!), we can guarantee you’ll learn things you didn’t know before and feel educated and empowered to pitch your brand to the right editors. If you sign up for the optional Pitch Pack Review, we’ll spend time reviewing your workbooks and offer you written, from-the-heart feedback about where to make improvements and go next. And whether your media results are immediate or gradual, you will forever have access to our course materials and updates, with the ability to review them any time and pitch onward!

Interested in learning more and signing up?

The DIY PR Project officially launches on Thursday, August 1. Register by July 31 at save $100 on the course (plus, take $100 off the optional Pitch Pack Review with the code PITCH100 through July 31, too). Cold feet still? You can still sign up anytime after August 1, but just keep in mind the prices will increase at that point.



Here's how having a strong brand helps your marketing

Whether you’ve owned a business or are thinking about starting one, branding that is true to your business identity is a crucial component of attracting your ideal clients. You can have the most extravagant marketing budget, but if your branding falls flat, appears outdated, or just doesn’t live up to the quality of products or services you provide, you might find yourself in a tough position when it comes to selling yourself. When it comes to marketing your brand, your story – verbal, written, and visual – need to be positioned and communicated clearly. While a communications professional can certainly help with messaging and storytelling, your creative assets must line up, too. 

photo: Annie Spratt

photo: Annie Spratt

CONSISTENCY:

In such a visual culture, recognizability really is key, particularly when standing out among your competitors. By drawing client and consumer eyes to a familiar look, you’re bound to have them more easily engaged than if your feed or website was made up of shots of varying quality or appearance. One way to ensure this is by selecting a photographer whose work represents the mood and style of your company. If you’re creating the photos in-house, you can achieve a similar idea by scouting out presets that embody the spirit of your brand. Google works wonders for finding these! The majority of presets will cost money to download, but considering the work a photographer put into creating them and the frequency with which you’ll use them, they’re well worth the investment.

RELIABILITY:

No matter what you’re promoting, beautiful photography will establish a deeper trust in potential consumers. They’ll be able to tell you care about your product — enough to have it captured in its best light by a talented professional. Audiences may be skeptical at first glance, and it’ll help if there is accuracy in how your company is portrayed. More and more, businesses are simplifying their marketing, assuring customers that what they see is what they get. Remember: consumers are increasingly attracted to brands that inspire or support a lifestyle, not just sell a product or service. By creating and sharing content that they can relate to you, your brand is not only attractive but attainable.

AESTHETICISM:

Social media and your website will be a driving force in how your brand is viewed. And let’s be honest, we want it to be gorgeous! The best way to achieve this visually is photography that is not only beautiful to look at, but tells a story and invokes a feeling in the viewer — it might not be apparent right away, but this method will inevitably top the noise of flashy advertisements at the end of the day. The best art directors and photographer know how to communicate clearly without adding unnecessary information their shot.

Above: Herbivore Botanicals is a great example of a strong brand. It not only sells beautiful products in gorgeous packaging, but also celebrates a lifestyle.

COMMUNITY:

Besides the obvious of wanting your brand to look its best, contracting a visual artist, whether a photographer or stylist, will only build your connection to community. They’ll likely be eager to post the work they did for you on their sharing platforms, all the while tagging your company and bringing you extra recognition. In the meantime, you now have a wealth of images you can share for several weeks or months, creating a cohesive feel to your branding while also sharing the photographer’s work to a wider audience. The payoff is twofold, and it will also increase your chances of working with them in the future. By forming a relationship with creatives in your community, you are entrusting someone to know your brand. The more readily they familiarize themselves with it, the better chance they will give it credit.

As a photographer and a marketer, I’ve progressively found it easier to identify someone’s photography without glancing at their username — but you’d be surprised how quickly your clients will be able to do this as well, visual background or not. Brand recognition is totally key! Have fun with the process, instituting a theme of sorts from the start, without letting it box you in. After you have a vision in mind, explaining your hopes to a professional will help solidify your grip on your product or service, while also identifying any holes you might not have noticed prior to your conversation. So: what’re you waiting for? If it’s time to kick start your business, or for a brand refresh, we hope we’ve offered some good reasons why!

 

Reflect + Refresh: Brand considerations for the New Year

Depending on the situation, this time of year is when a brand is either winding down or going full speed ahead to achieve a successful holiday season. As these last few weeks pass by, remember to take a step back and look at everything you and your company has accomplished. Celebrate the successes!

However, it is equally as essential to also analyze where improvements can be made. Now is the moment to make time to stop and reflect on what has happened. This activity can be done over the course of a few weeks, or you could sit down and list everything that comes to mind in one go. It is all about making the contemplation session as beneficial as possible!

FACTEUR PR has three areas to add to your to-do list, along with some questions to ask yourself that may help with the process.

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Mission and Vision

  • Is your mission statement still accurate?

  • Who has your audience grown to include?

We are aware of the amazing growth that a business can have in just one year, particularly for small businesses that are still in those critical early building stages. It is necessary to pause and consider if the direction the company is going is still fully parallel to that of its mission. Compare the different aspects of growth to the elements of your mission statement and the values that accompany it. Though your brand’s mission may not be literally written out for your audience to see, having it for the team to refer to is undoubtedly helpful to stay on track. (Thinking you may need a reset button on that statement? Here is a great resource to help.)

Social Media Presence

  • Are you staying on-brand with the company’s aesthetics and voice?

  • How does the tone of your content adapt to seasonal/cultural/societal shifts?

Take note of what kinds of posts are best received and focus on those. Do this while keeping everything relevant, however. Just because everyone loves a cute puppy photo does not mean it should be utilized over a more relatable image. Content needs to have strong visuals and writing to provide customers with a well-rounded message. It also is important to observe how your target market utilizes social media. Are they actually moving away from Facebook and towards Pinterest? There are trends in not only products and ideas but how individuals access and share them. Don’t forget to keep an eye out! Not sure how to read your audience? Just ask them!

Customer Interaction

  • Do you have accessible avenues for consumer feedback?

  • Do you encourage follower promotion by re-sharing their content, or do you keep all promotional content in-house?

It can be challenging to balance staying true to oneself and following what the customer desires. Because of this, it is a good idea to keep a level of two-way communication. Whether you make a point of responding to followers’ comments and questions on your Instagram posts or have an easy option for leaving online reviews, allowing customers to share their thoughts provides them with a way to feel and be more connected. Also, welcoming images or media that have been created by customers, known as user generated content, can increase brand connections. Both of these improve brand loyalty. This in turn lets a company make more informed decisions moving forward.

As you may have noticed, each of these areas are intertwined with the next. How a customer can connect with your brand may often rely on your presence online. The company’s reputation of honesty and/or transparency for the consumer relies on the proper execution of its values through the various physical and digital avenues. This is why we advise for a brand, personal or professional, to unpack these elements at the end of the year to have a fresh, successful start to 2019!

Warmest holiday wishes - we can’t wait to see what is to come in the year ahead!