Every year, South by Southwest (SXSW) springs upon us, and feels like it flies by. During each conference panel, festival, exhibition and networking opportunity, there is greatness that happens, and new ideas and trends that we in the creative fields need to be aware of!
This year from March 9 through 18, SXSW dedicated itself to helping creatives achieve their goals, whatever they may be. Throughout the conference, there were some definite trends that were talked about that we need to keep our eyes open to and consider so we can stay relevant in this crazy world that we live in.
SXSW covered some of the trends that they thought were most relevant from this past conference, and I want to highlight some that I think are the relevant when it comes to marketing.
The Maturing VR Market
We’ve seen Virtual Reality enter our world fast and mighty, but throughout this past year, it’s really making a name for itself. What may have been thought of as a trend or a fad, was wrong. SXSW reports VR has really matured into a potent tool in the arts, medicine, business and entertainment fields and is really accelerating into mainstream technology now.
So, what’s next after VR, you ask? It’s MR, which is Mixed Reality.
Mixed Reality is going to allow you to created environments and overlays. It is going to give you a really immersed feeling and becoming more of a mainstream technology tool.
Inclusion in Business and The Arts
During a time where the country has never felt more divided, we have seen a rise in inclusion in brands and throughout marketing. It’s 2018, so we should expect this, but now it’s actually happening and is going to continue!
We are seeing a rise of empowerment of women, people with disabilities and people from various backgrounds. It is part of our jobs in PR/marketing to further these messages.
The Rise of the Short Documentaries on Social Media
Social media is the new form of journalism. We get our news and learn new things from social media. For example, on Facebook, there is a page called 60 Second Docs. These short documents do a story about someone/something in 60 seconds.
With our short attentions spans, these short documentaries are a quick way to learn a lot about something! In PR, we are constantly looking for a way to grab someone’s attention through all of the noise, and video content is the way to do it!
Danie Minor is a recent graduate of Kent State University, where she studied public relations. She is passionate about all things having to do with social media and influencer relations.