The FACTEUR Holiday Gift Guide

The FACTEUR PR team knows how easy it is to be wrapped up in all of life’s responsibilities, and suddenly it is the middle of the holiday season! To help you get a head start, we have gathered great gift ideas for a number of different people in your life. The best part is that each of the items featured below is from our wonderful clients, with many of them being small businesses to support. It’s a win-win!

Here is a delightful gift or two for…

The Unofficial Personal Stylist

We know that one friend that you can always turn to for outfit advice. Why not treat them to a lovely accessory that will fit instantly into their wardrobe? Bombay Taxi Boutique has fun limited edition jewelry, handmade in India, such as this elegant quartz bracelet. Another unique company, Liza Michelle Jewelry, designs beautiful pieces that are hand cast in recycled metals. This necklace is from their Crater collection, which is inspired by textures and the moon.

The Resident Chef

If you are lucky enough to have a passionate foodie in your home, you may want to thank them for all the great meals you’ve had together this year. Philly-based Jar Goods offers the perfect option for a go-to tomato sauce. If you can’t decide which of their delicious classic flavors to pick, how about all three? A hand towel always comes in handy in the kitchen, and this black and white tasseled one from Homies is made from super absorbent 100% cotton.

The Perfect Hostess

This individual has a reputation for putting on both the best dinner parties and cozy movie nights in. Show your appreciation for their welcoming home with a chic decorative piece. Homies has handcrafted pillows that are each unique depending on how the fabric is cut and painted. If they are a Cleveland native, try a fun mug with a message. This one from the boutique Banyan Tree will surely bring a smile to their face.

The Cleveland Foodie

This friend is often searching out new places and always has a recommendation for a bite to eat when you are planning the group’s night out. Give them a day off from the hunt by treating them to a meal at Felice Urban Cafe. The eclectic yet relaxed home setting offers fantastic food, with produce that is often sourced from their garden. Another great option before going out to a game or concert, is The Flying Fig. Located in the Ohio City neighborhood, this warm, friendly, and contemporary restaurant proudly sources their delicious meals locally as well.

The Beauty Junkie

It is so much fun for them to try the latest skincare and cosmetics! Often compact, these beauty products work well as stocking stuffers! The trending ingredient of Charcoal can be found in this all-natural cleanser from FreeRange SkinCare. All of their skincare products also include free range eggs that contain natural vitamins and antioxidants. VersaSpa provides a great sunless option for keeping one’s glow all year long.

The Wellness Guru

The encouragement from being a part of a local fitness community makes these kinds of activities so fun to try. Treat an acquaintance to a class at Harness Cycle for some great morning bonding time! And what is better to follow a sweat session than a refreshing sheet mask? Avarelle Cosmetics has a trio of Herbal Infusion masks, with each one featuring a different natural extract: Tea Tree, Rosehip Seed, and Cica.

The Plant Mom

Have a friend whose love of nature inspires many aspects of their life? This cute mini dish with a cactus design would make a perfect bedside table or kitchen counter addition in their home. We also couldn’t help featuring this darling sterling silver ring that was cast from a real twig.

We hope this gives you a good place to start in your holiday shopping. Many of these items will make great stocking stuffers too, so you really can’t go wrong. Happy Holidays!

Holiday marketing: quick tips to help you grow this season

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The 2017 holiday season is officially upon us! While most of us are happy to survive the rush that the month of December brings, there is an immense opportunity to still reach new audiences and ultimately grow your business. Below you'll find a few quick tips to get you started. Need extra support? FACTEUR would love to help!

Involve your staff

Your staff can help boost any marketing campaign. Have them repost content to their social-media platforms, post in groups they belong to and share with friends! They are your greatest ambassadors. Don't forget to introduce them on your own social media channels, too. (Instagram stories is particularly valuable for that.) Related: Five ways to use Instagram Stories for your brand or business

Get emotional

The holiday season carries a lot of meaning for most people. People aren't just buying gifts, they are hoping to make someone smile or perhaps even make their loved ones' lives easier or better. Harness that emotion and share the 'why' behind why your offering makes a great gift. Sharing testimonials is a great way to do that.

Invest in paid social

If you've never invested in your social media strategy, now is the time. Instagram and Facebook are especially 'pay to play.' Look into boosting posts to reach your ideal audience. The audience insights alone are worth the cost. 

Generate a sense of urgency

Tell your customers why they should buy from you RIGHT NOW. Is it free shipping, a holiday bonus gift, or just that there is limited product so act quickly! Create a time sensitive offer to increase the chances of an impulse buy from your customers.

Online deals

Don’t have an online store? No problem. You can still post coupons or special promotions to your social media sites to draw customers in. For example, “show this post on Instagram in store and receive 20% off one item today and tomorrow only!” (Need assistance creating your online marketplace? We can help!)

E-mail your subscribers weekly

Up your emails and communicate with your subscriber list on a weekly basis. Make sure your communications are thoughtful and relevant with each send (meaning: don't send the same email over and over again!). Related: E-mail is not dead: why you need to build a list to build your brand or business

Print postcards

Score! You attracted new customers. Now how do you get them to return? Your opportunity at the cash register might be the only time to connect with them. Drop a postcard in their bag with either a special offer during the months of January-February, sign them up for your e-mail newsletter, send an invitation to an upcoming event, or a follow on social media to stay engaged.

Personalize campaigns

Take your ads to the next level. Find a way to incorporate customers into your brand story. Office Max saw a huge boost with their “Elf Yourself” social-media campaign. The more innovative and fun the better!

Streamline channels

If you're a small business and do not have a full-time social media person on staff, we can't stress enough the importance of scheduling your holiday posts out. Take a few hours one day after work each week and create your content and schedule your communications. Keep a consistent theme throughout the season and across all social-media channels. Don't forget to also spend extra time monitoring your comments and answering questions, too! 

New year, new beginnings, new dreams

Three on Thursdays is on a holiday break and will pick back up in 2017!

It's been a great year - or well, four months - here at FACTEUR! We launched officially in August, and we're so honored to be working with the clients we've partnered with so far, who are truly hard working, innovative and creative, and absolutely genuine -- four key qualities that inspire us every day at FACTEUR. We thank you from the bottom of our hearts for trusting us with your marketing and communications needs!

With a new year often comes new goals. For our firm, our goals are to sustain the clients that we have - who are the heart of our firm - and exceed their expectations and objectives, helping to grow their brand or business. Furthermore, we aim to thoughtfully expand our client base with additional spirited and creative brands with passionate teams, as well. If that's you, drop us a line any time. 

At the end of the day, at the end of the year, it's people that you work with - not just the products, or the services - that truly make a job a dream. We hope you will join us on that reflection this holiday season as we toast to a new year full of new beginnings, new growth, new relationships, and new dreams.

Reena S. Goodwin
Director, FACTEUR PR