Recap: DIY PR Happy Hour

Last week we hosted our first DIY PR Happy Hour! The event, which sold-out two weeks in advance of it taking place, was held on Wednesday, September 26.

We welcomed 16 local professionals to our shared studio space in Ohio City to meet and teach them how to get their hands dirty with their own PR efforts.

We opened up the night with some mingling and munchies! This was a chance for everyone to exercise that one skill we all know we need: networking. Meeting other professionals in the same or similar career areas as yourself present invaluable connections and recognition for any future collaboration. Everyone hit it off, and we can’t wait to see what future relationships blossom from this!

DIYPR-Sitting.jpg

After we got some food and wine in, the learning began. During our session, Reena answered the these questions:

  • What is the difference between PR and Marketing?

  • Why is PR important and how does it help build revenue?

  • What assets do I need to prepare before sending my pitch?

  • How do I find the outlets and reporters that would be interested in my brand?

  • What are some affordable resources to help me DIY PR?

DIY PR Reena

We kicked things off with some comprehensive definitions of the different aspects of PR and the differences between public relations and marketing. As most of our guests are what we like to call solopreneurs, it becomes important to distinguish what kinds of media they can get, and how. Reena outlined the importance of paid, earned, shared, and owned media and divulged how each intersects and is used to promote a brand in the press.

In addition to making the connection to press, you need to have something to offer them. Everyone at FACTEUR wholeheartedly believes in the power of prepping for publicity, and that includes building a press kit. We shared and discussed some press kits that we recently developed for clients which showed off their brand and gave background on their history and offerings. Not only does this give a reporter an easy and beautiful run-down of exactly what you’re all about, but they also are handy to have for others as well. (Think investors, advertisers, and partners.) If you want a better idea of exactly what goes into a press kit, check out our blog post on the Top 10 Things You Need in a Press Kit.

Reena then shared her 12 Steps to DIY PR, a highlight of DIY PR Happy Hour. These steps are the reason most of our attendees came out for the event, and we made it easy to understand the process of prepping for and procuring your own media coverage. The steps are a simplified version of what we do here at FACTEUR every day, and we think everyone will find them comprehensive and easy to follow, with patience and perseverance.

From one attendee: “Thank you for hosting your DIY PR Happy Hour last week. I truly did not know what to expect from this event but your presentation and the attendees truly blew me away. I've never experienced a group of people willing to create a community of professionals who were so open and willing to help others so quickly. I am still on a high of inspiration from this event.”

If you, or someone you know, want to get your hands on these steps, and/or don’t have the budget to outsource publicity services for your brand, DIY PR is for you. Keep an eye out for more events like this one hosted by FACTEUR. In the meantime, be sure not to miss our upcoming Marketing Planning Brunch on November 3!

We hope to see everyone again soon, and to see some new faces at our next event!

Photos c/o Paige Moag

We want to meet you (and teach you)! Join us for DIY Happy Hour on September 26

DIY PR Happy Hour Cleveland

A significant part of what I do at FACTEUR PR is work one-on-one with clients in helping them land media coverage for their brands, as well as create and execute comprehensive social media and content marketing strategies. To say I love my job is an immense understatement, and that's really because I love the clients we get to work alongside! 

That said, I certainly understand that not every one of our dream clients has the budget to be able to afford outsourcing retainer services. We often see a lot of business owners or solopreneurs manage their own marketing efforts, like social media and blogging, as best as they can. Empowered by technology, we have the ability to be our own marketers. 

However, where few entrepreneurs dare go is proactively pitching their brand to the press, be it digital, broadcast, influencer or print. And I totally get that. Media relations is an art and a science in relationship building and storytelling, and it's certainly no easy task and not for the faint at heart. That's why people hire me to do it for them! 

Publicity is often a missing critical component of driving awareness and revenue for many brands. Nevertheless, with a little perseverance and a lot of patience, it's possible to be your own publicist. Whether you’re already well-established in the marketplace, or you're an emerging small business, a creative solopreneur, or a professional who wants to up a skill set, public and media relations help tell your story to the right audiences and add credibility.

In an effort to give folks a little insight into how PR works, I'm personally hosting our first DIY PR Happy Hour on Wednesday, September 26, where I'll reveal tips and advice I personally use for prepping for and procuring publicity. This 90-minute intimate evening event will kick-off with 25 minutes of meeting and mingling, followed by a 45-minute presentation, and 20 minutes of Q&A sure to leave you feeling empowered and inspired to make publicity happen for you and your brand! 

If you've ever asked yourself...

What is the difference between PR and Marketing?

Why is PR important and how does it help build revenue?

What assets do I need to prepare before sending my pitch?

How do I find the outlets and reporters that would be interested in my brand?

What are some affordable resources to help me DIY PR?

...then this event is for you!

Oh, and we'll also have some wines, snacks + sweets, and non-alcoholic bevvies as well! 

Here's the thing: seating is limited as we are hosting this event at our shared studio space in Ohio City (2905 Detroit Avenue, Cleveland, OH), so snagging your tickets sooner than later is strongly recommended! Tickets are $29 through September 5 and will increase to $35 from September 5-26 if they are still available. All taxes and fees are included in the ticket price listed.

Hit the button below to register now, and if you have any questions, drop them in the comments below!

I look so forward to meeting you and helping support your business development with this not-to-miss opportunity! 

The DIY PR Project: Prep for and procure your own publicity

DIY PR

May 3-31, 2018

This spring FACTEUR PR is launching a new online program for small business owners, creative entrepreneurs, and anyone who wants to understand how to prep for and procure their own publicity: The DIY Project: Prep For & Procure Your Own Publicity.

Over the course of five weeks, virtual attendees will have the opportunity to learn the basics of public and media relations, from identifying your target audiences and outlets, to putting together a thoughtful plan, creating a press kit, perfecting your pitch, and more!

The DIY PR Project is different than any other PR or marketing workshop online. Part class and part consulting, you'll not only have access to educational videos and helpful workbooks, but also a period of thoughtful review and feedback on your efforts so that you can complete the workshop feeling confident to move ahead and do the work! Because of this special set-up, registration will be limited so we can offer each attendee ample time to review their coursework. 

Part class and part consulting, you'll not only have access to educational videos and helpful workbooks, but also a period of thoughtful review and feedback on your efforts so that you can complete the workshop feeling confident to move ahead and do the work!

Each week's workshop, led by FACTEUR PR Founder and Director, Reena S. Goodwin, will be brought to you in the comfort of your own home or office. The links to the workshop videos are delivered straight to your inbox every Thursday in May at 6 a.m. EST along with the corresponding workbook of the week. Later that afternoon, Reena will jump online at 3:30 p.m. EST to answer your questions about the week's lesson or workbooks in the private Facebook group. Between sessions, you can network and compare notes with other course attendees, as well as ask Reena any follow-up questions you might have on the course material.

At the end of the five weeks, you'll have a week to re-watch any of the videos and complete your five workbooks, which together ultimately create your Pitch Pack. You'll submit your Pitch Pack to Reena for review, and after a 2-3 week review period, you'll receive written feedback on your Pitch Pack so that you move ahead on your own PR efforts feeling assured!

Now, you may be wondering, "is the intention of this program to eliminate the need for a publicist?" The answer is "no way!" I have been working in this field for 13 years. There is no way I can share all there is to know about PR in five weeks, because nobody knows it all. We are always still learning as this industry is always evolving. 

Nevertheless, in the 18 months since launching FACTEUR PR, we have identified a segment of business owners who either cannot currently afford a full-time or contract publicist, or want to expand the skillset of their in-house team to also handle media relations. For less than the cost of hiring a publicist for a week, we're offering the chance to obtain a comprehensive understanding and the tools to be able to succeed at PR on your own time, anytime. 

What this course will not be able to provide you with is this: relationships. That is your homework during and long after this course is complete. Building relationships with media and influencers comes with time, and while we will cover how to find the right ones to cover your brand, developing genuine relationships with those people is up to you.

Ready to learn more? Hop over to DIY-PR.com for the full schedule and to register.