FACTEUR PR welcomes Emily Kopchak to its team

Emily Kopchak FACTEUR Intern

We are so excited to welcome our fall intern, Emily Kopchak to the FACTEUR PR team! Emily is a senior Fashion Merchandising major at Kent State University with minors in Fashion Media and Visual Communication Design. Through her education, she has had the opportunity to complete a summer semester in NYC and a fall semester abroad in Florence, Italy. At Kent State, she is also an honors student and the Chief Administrative Officer of the National Retail Federation Student Association chapter on campus. Emily is interested in the creative processes fashion and non-fashion brands utilize to connect with their consumers. Her other passions include exploring in nature and finding the best doughnuts in the world.

Emily will join Hannah Krisinski through December - please join us in welcoming her to the team! Leave a comment below, and feel free to send her an email. Plus, stay tuned for some blogs and other great content from Emily and Hannah throughout the coming months here on the FACTEUR blog! 

Currently: Favorites with Hannah Krisinski

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Welcome to Currentlya new series from FACTEUR PR where we share the latest favorites of our staff and clients here on our blog! In this edition, get to know Hannah Krisinski, FACTEUR PR Intern. Read on!

Name: Hannah Krisinski

Job: FACTEUR PR Intern

Location: Cleveland, Ohio

College you attend: Cleveland State University, studying Promotional Communications with a minor in Digital Design 

Currently, my favorite...

Book I recently read or reading: I’m usually super busy so I don’t have a ton of time to read, but I have been slowly working my way through Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath. It was a suggestion from my design professor for some inspiration to be applied in both my life and work, and it has some really great points. I never thought I would be the kind of person who reads the “self-help” type of book, but this one is so good! 

Part of my job: Getting to know potential/current clients! I absolutely love the process of getting to know a new brand or business. Seeing the client’s passion for what they’re doing, and the challenge of personalizing everything you do for them based on that, is always such a good learning experience. 

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Album or song: Drake’s new song, “Nice for What,” has been on repeat on my phone for days!

Magazine I read: This probably makes me sound like an old lady, but when I go to get my hair done, I always read through the entirety (every page, front to back!) of either Harper’s Bazaar or Vogue while I’m sitting in the salon. It’s like my ultimate relaxing me-time and also a great way to catch up on all the goings-on of popular culture.

Blog I read: This might not exactly be a blog, but my absolute favorite e-reading comes from the W Magazine In & Out email subscription. Every few days, they send out a page of current trends, news from the fashion/entertainment industry, and culture, among other things. It’s written in a fun sort of “what’s hot and what’s not” format and has lots of dry humor, which I love. 

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Place I visited: I studied abroad in London, England this past summer, and it absolutely felt like home to me for the two months I was there. London is such a beautiful city and has incredible culture, people, food, and scenery that you can’t help but fall in love with. I also absolutely have to mention Edinburgh, Scotland (pictured above). It’s not a city on most people’s radar, but oh goodness, it should be! I was only there for a few days, but it stole my heart. 

Clothing/accessories/shoes I bought: This is honestly the hardest question! I’ll confess I am a bit of a shopaholic… I’ll shout out my favorite thing that I’m wearing a lot right now. It has to be a scarf I bought in Edinburgh, made from Scottish sheep’s wool, and colored like those classic Burberry scarves. I love to throw this on with a trench, or tie it around my purse handle if it’s a bit warmer. I also feel like I have to mention a pair of earrings from the Balmain collaboration with H&M. They are the funkiest and largest earrings I own. I feel like they are timeless, and they are my favorite thing I have ever splurged on. I have never worn them out because they are that intense and extremely heavy but I love to open the box every now and again just to look at those stunners! 

Event I attended: This is more of an exhibition. (But I’m gonna say it, anyway!)  Eyewitness Views at the Cleveland Museum of Art. I have a membership to the museum through my school, so if I’ve got nothing to do on a Sunday, that’s where I go. I saw this exhibition a few days ago and the whole collection really blew me away. 

Instagram account: I get a lot of style inspiration from Gabriel Gzimailaite. She likes to be frank with her audience, letting them know that her life is not always as glamorous as it seems on instagram, which is a nice contrast to most fashion influencers out there. Oh, and my own, hannikayz, of course!

Food I ate/restaurant I tried: My ultimate go-to is falafel at Tommy’s, which is a Cleveland institution, but you can find me trying out any and all restaurants with vegan options. A more recent favorite has to be Townhall. It’s located so close to me, in Ohio City, and they have a super unique and delicious veggie burger. Beet ketchup anyone?

Drink: I always say a glass of Prosecco a day keeps the doctor away! But, in all seriousness, I have an almond milk vanilla latte every morning to get my day started off right.  

TV show or movie I watched: I just binged the newest season of How to Get Away with Murder on Netflix. That show always makes me want to become a badass woman lawyer, or at least dress like one!

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Thing overall I'm obsessed with: Chanel runway shows. I can binge watch them just like a TV show. The extreme effort that goes in to every single one to make them totally unique gets me every time. My personal fave is the SS14 Haute Couture show, which is really what got me into fashion, and I constantly go back to it even as new shows come out.  

Apply for the FACTEUR PR Fall Internship!

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Attention college students! FACTEUR PR is currently seeking organized and enthusiastic candidates with a passion for PR, social media, and marketing to join our team this fall season (September-December)! Interns will receive mentoring and experience in public relations, social media, and content marketing with an emphasis on client relations, project management, relationship building, visual communications, and strategy,

Interns will be required to be in our Ohio City office up to 15 hours a week, as well as work special events as needed.

While there is no typical day, interns can expect to work on:

  • Media relations: research (outlets, reporters), outreach, editorial calendars
  • Social media: research, management, news, trends, advertising, content, influencer outreach
  • Content: researching, writing, blogging, designing, e-mail marketing, optimizing
  • Writing: pitches, press releases, biographies

Does this sound like an opportunity you might be interested in? Learn more and apply here

Want to know what it's like to intern with FACTEUR PR? Check out our former intern Julie Hong's blog post! 

Office Jams: Summer 2018 Playlist

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Music has always been an enormous part of my life. In fact, if it wasn’t for music, I don’t think I’d be working in the field of marketing and public relations. 

Some of us love peace and quiet while we’re working. That is largely true for me, especially when I’m doing a lot of writing. But much of the time I do love some music in the background that keeps me energized and inspired to conquer the tasks and projects ahead of me. I shared a productivity playlist here last spring, and we’ll plan on sharing these more regularly each season. We hope this puts a little pep in your step - enjoy!

FACTEUR PR: Summer 2018 Playlist:

Currently: Favorites with Chloe Taylor

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Welcome to Currentlya new series from FACTEUR PR where we share the latest favorites of our staff and clients here on our blog! In this edition, get to know Chloe Taylor, FACTEUR PR Spring Intern. Read on!

Name: Chloe Taylor

Job: FACTEUR PR Intern

Location: Valdosta, GA

College you go to: Valdosta State University, studying Communication and Public Relations

Currently, my favorite...

The Idiot Book

Book I recently read or reading: I’m currently reading The Idiot by Elif Batuman. Being a cross-cultural communication major at heart, two of my favorite things to study are language and culture (+ the way they interact). This novel examines both of those things in a very beautiful way and shares a cute love story at the same time!

Part of my job: All of the new things I’ve been learning! I’ve been able to take things I enjoy in my everyday life and put them into my work which is a really cool thing to be able to do.

Album or song: It’s not a new album, but every summer I come back to Evil Friends by Portugal. The Man. It’s been my go-to summer album every since it dropped in 2013.

Magazine I read: I have an entire collection of Nylon issues I adored in high school and was super bummed when I heard they wouldn’t be printing anymore.

Blog I read: the blue eyed gal. Every blog post is written in both English and Spanish, so it’s been a great tool to use as I’ve been trying to improve my Spanish lately! (+ Augustina Torti one of the coolest girls I can think of!!)

 BEACHVIEW BOOKS IN ST. SIMONS ISLAND, GA

BEACHVIEW BOOKS IN ST. SIMONS ISLAND, GA

Place I visited: I’d like to do a lot more traveling, but I love going to St. Simons Island in Georgia. It’s a quiet little beach town with a lot of greenery and biking trails. Plus, it features one of my favorite little bookshops that’s filled with used classics!

Clothing/accessories/shoes I bought: A few weeks ago, I bought this hand-dyed Pisces koi fish shirt from Urban Outfitters and it’s super soft/cute/very flowy. I can’t get enough of it!

Event I attended: This isn’t a professional event, but we have little culture nights at my college where people share stories, art, dances, and writings they’ve done in their own languages or with references to cultures they’re a part of/studying/appreciate. Those are really cool, and we had an Arabic-French night I went to with some friends recently.

Instagram account: I feel like I should use this opportunity to plug myself, but I’ll refrain haha! The only non-celebrity/company I have notifications on for is @laiapcy! She’s always posting the cutest outfits and pictures of her little dog Jack!

Food I ate/restaurant I tried: I don’t have any particular restaurant in mind, but I love little local sandwich shops! Anytime I go to a new place, that’s something I look for.

Drink: Iced green tea. Didn’t even have to think about that one!

TV show or movie I watched: I actually don’t watch a lot of TV! I usually only keep things like reality shows on for background noise.

Thing overall I'm obsessed with: My Wacom tablet! It was gifted to me for Christmas and using it to make digital art has been a really relaxing hobby for me lately.

Apply for the FACTEUR PR Summer Internship!

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Attention college students and recent grads! FACTEUR PR is currently seeking organized and enthusiastic candidates with a passion for PR, social media, and marketing to join our team this summer season (June-August)! Interns will receive mentoring and experience in public relations, social media, and content marketing with an emphasis on client relations, project management, relationship building, visual communications, and strategy

Interns will be required to be in our Ohio City office eight hours per week and two hours per week working from home, as well as work special events as needed.

While there is no typical day, interns can expect to complete approximately 8-10 hours of work per week with the following: 

  • Media relations: research (outlets, reporters), outreach, editorial calendars
  • Social media: research, management, news, trends, advertising, content, influencer outreach
  • Content: researching, writing, blogging, designing, e-mail marketing, optimizing
  • Writing: pitches, press releases, biographies

Does this sound like an opportunity you might be interested in? Learn more and apply here

Want to know what it's like to intern with FACTEUR PR? Check out our former intern Julie Hong's blog post! 

Meet the FACTEUR PR spring 2018 interns

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We are so excited to welcome our spring interns to the FACTEUR PR team! 

Chloe Taylor is a junior studying Public Relations and Mass Media at Valdosta State University, where she's also an executive board member of its PRSSA chapter. She really enjoys graphic design and social media management and possesses experience in event planning and web design as well. When she isn’t working, Chloe practices yoga and loves to update her Pinterest with her favorite fashion trends. Born and raised in Georgia, she’s got southern charm and believes it’s an asset to her when working in public relations, helping her make meaningful connections with others. She’s excited to be given this opportunity and to continue learning and growing as she works with FACTEUR this season. 

Hannah Krisinski is a junior at Cleveland State University, where she studies Journalism and Promotional Communications and minors in Digital Design. She currently handles marketing, promotional work, and event planning for the CSU bookstore, where she is able to use creativity and innovative ideas to engage in campus life nearly every day. After spending a semester studying abroad in London, the native Cleveland girl has set her sights on the world (and her future). She loves to get fully immersed in new cultures and find out what’s “hot” and “not” around the world. She is excited to apply her skills to new opportunities and can’t wait to see what the future has in store for her. 

Danie Minor is a recent graduate of Kent State University, where she studied public relations. She is passionate about all things having to do with social media and influencer relations. She currently lives in Annapolis, MD, and runs a blog at definingdanie.com. This upcoming summer will be her blog's fourth anniversary. When she isn't obsessing over a new sale at Old Navy, Danie can always be found in at a coffee shop. She is excited to gain more PR and social media marketing experience with this internship with FACTEUR!

Please join us in welcoming her to the team by leaving a comment below or on Instagram! Plus, stay tuned for some blogs and other great content from Chloe, Hannah, and Danie throughout the coming months here on the FACTEUR blog! 

We're seeking a digital intern for Spring 2018!

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Attention college students and recent grads! FACTEUR PR is currently seeking organized and enthusiastic candidates with a passion for PR, social media, and marketing to join our team this spring season (March-June)! Interns will receive mentoring and experience in public relations, social media, and content marketing with an emphasis on client relations, project management, relationship building, visual communications, and strategy. And a huge perk? You can work from home.

This is a digital internship. So interns have the flexibility to work remotely. Interns will be required to participate in a video meeting or call up to one day a week with their FACTEUR PR supervisor. Cleveland-based interns may be required to meet or work on-site at meetings or events as needed.

While there is no typical day, interns can expect to gain experience in:

  • Media relations: research (outlets, reporters), outreach, editorial calendars
  • Social media: research, management, news, trends, advertising, content and design, influencer outreach
  • Content: researching, writing, blogging, designing, e-mail marketing, optimizing
  • Writing: pitches, press releases, biographies

Does this sound like an opportunity you might be interested in? Learn more and apply here

Want to know what it's like to intern with FACTEUR PR? Check out our former intern Julie Hong's blog post! 

Our most beloved apps and tools for PR and social media

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In the spirit of creating space and working smarter, I wanted to share some insight on what types of apps and tools I've been utilizing to maximize my time, creativity, and results at FACTEUR PR – both for my own brand and my clients!

Adobe Creative Suite
While one can argue that the Creative Suite is not mandatory for successful media relations or marketing, I would still stress the benefit of the software. An important part of my job is not just getting the job done, but cutting through the clutter and making it stand-out. I use InDesign to design press kits for clients as well as my own new business proposals. Photoshop is great of course for editing photos as well as designing graphics, which we do a lot of for social media and websites. And it's hard to not need Acrobat Pro for e-signing or filling out documents.

Evernote:
This is one I can't live without. I absolutely love Evernote to take notes, whether it's to brainstorm new business or blog ideas, or to jot notes during a client call or meeting. I have the Pro version so I can have my notes on more than one device.

Asana:
Asana is an important tool we use for internal communications between our team and clients. I love its calendar function, which lends itself particularly well for deadline-driven projects, which includes just about everything. It's also the platform we use primarily for client project communications and content planning. Protip: Download our curated content calendars and input your content ideas into the Asana calendar to remind you about your story ideas for social media, blogging, and PR. 

Google Trends:
Speaking of story ideas, have you checked out Google Trends before? In addition to the important data you'll reap from your website's Analytics dashboard, I love using Google Trends to develop content ideas based on search results. Monitor the trending topics of the day, or search for a term such as "Cleveland Restaurants" to see the keywords' interest over time as well as related search queries.  

A Color Story:
If you love bright, crisp photos, you need to download A Color Story on your smartphone. The app is free but certain filter packs carry a nominal fee. We use it to edit almost all of our Instagram photos. (Follow @FACTEURPR!)

Harvest:
If you work in a service-based industry and have to track your time (or just want to get really productive with your time!), I recommend checking out Harvest. It's only $12/month and you can really get a good handle on how much time you spend on projects. If your hours are billable, you can also instantly export an invoice directly from the website. Harvest integrates well with Asana, too. 

Planoly:
What I like about Planoly versus other Instagram scheduling services is that there is a desktop calendar-view component. You can schedule and arrange future posts by message or creative, and publish them straight to Instagram through the app. 

Boomerang:
This is a must-have plug-in for Gmail. Boomerang allows you to flag emails you're sending out and notifies you when it's time to follow-up if you haven't heard back. Furthermore, it's useful to schedule emails for later, too. I love it for media pitching and client relations. 

Mention:
If you're monitoring your own media coverage or staying on top of your competitors, Mention is a great and affordable tool to use. It's so important to know what's going on with your competitors or brands that are offering similar products and services to you. If you're looking for a free, lighter version, of course, there's always Google Alerts.

These are just a couple of the apps and tools I use when doing my day-to-day work at FACTEUR. If you like these types of posts, please let me know, and I will be sure to share more! In the meantime, share your must-haves in the comments, too! 

FACTEUR PR Holiday 2017 Playlist

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The holidays are exhausting, so it's no wonder it's a relief for a lot of folks that they will finally be over in just a couple of short weeks. I happen to love the holidays, but one thing that does continue to tire me about them is the music. We recently created a holiday-themed playlist for our client Banyan Tree during a blogger party, and we thought it would be fun to create one for our other clients and friends! Whether you're jamming away at your desk or looking for new tunes to play at your store while your customers shop or party, we think you'll dig this Hip Holiday playlist. 

FACTEUR PR: HIP HOLIDAY WINTER 2017 PLAYLIST