The DIY PR Project: Prep for and procure your own publicity

DIY PR

May 3-31, 2018

This spring FACTEUR PR is launching a new online program for small business owners, creative entrepreneurs, and anyone who wants to understand how to prep for and procure their own publicity: The DIY Project: Prep For & Procure Your Own Publicity.

Over the course of five weeks, virtual attendees will have the opportunity to learn the basics of public and media relations, from identifying your target audiences and outlets, to putting together a thoughtful plan, creating a press kit, perfecting your pitch, and more!

The DIY PR Project is different than any other PR or marketing workshop online. Part class and part consulting, you'll not only have access to educational videos and helpful workbooks, but also a period of thoughtful review and feedback on your efforts so that you can complete the workshop feeling confident to move ahead and do the work! Because of this special set-up, registration will be limited so we can offer each attendee ample time to review their coursework. 

Part class and part consulting, you'll not only have access to educational videos and helpful workbooks, but also a period of thoughtful review and feedback on your efforts so that you can complete the workshop feeling confident to move ahead and do the work!

Each week's workshop, led by FACTEUR PR Founder and Director, Reena S. Goodwin, will be brought to you in the comfort of your own home or office. The links to the workshop videos are delivered straight to your inbox every Thursday in May at 6 a.m. EST along with the corresponding workbook of the week. Later that afternoon, Reena will jump online at 3:30 p.m. EST to answer your questions about the week's lesson or workbooks in the private Facebook group. Between sessions, you can network and compare notes with other course attendees, as well as ask Reena any follow-up questions you might have on the course material.

At the end of the five weeks, you'll have a week to re-watch any of the videos and complete your five workbooks, which together ultimately create your Pitch Pack. You'll submit your Pitch Pack to Reena for review, and after a 2-3 week review period, you'll receive written feedback on your Pitch Pack so that you move ahead on your own PR efforts feeling assured!

Now, you may be wondering, "is the intention of this program to eliminate the need for a publicist?" The answer is "no way!" I have been working in this field for 13 years. There is no way I can share all there is to know about PR in five weeks, because nobody knows it all. We are always still learning as this industry is always evolving. 

Nevertheless, in the 18 months since launching FACTEUR PR, we have identified a segment of business owners who either cannot currently afford a full-time or contract publicist, or want to expand the skillset of their in-house team to also handle media relations. For less than the cost of hiring a publicist for a week, we're offering the chance to obtain a comprehensive understanding and the tools to be able to succeed at PR on your own time, anytime. 

What this course will not be able to provide you with is this: relationships. That is your homework during and long after this course is complete. Building relationships with media and influencers comes with time, and while we will cover how to find the right ones to cover your brand, developing genuine relationships with those people is up to you.

Ready to learn more? Hop over to DIY-PR.com for the full schedule and to register.