our industry specialties
FACTEUR PR is a boutique PR and marketing studio for lifestyle brands. As changemakers existing to better the lives of the people they serve,
our clients come to us in all stages of growth with a mutual goal:
elevate the business authentically and develop it into a brand that inspires.
Kind words
Reena & the FACTEUR team have been more than helpful for the past few years we have been working with them! Reena is intentional about creating a comfortable space to freely brainstorm ideas during meetings, which I appreciate so much! You can feel the hearts of this PR company as they provide beyond their scope of services while exposing your brand to exciting opportunities and new connections. Avarelle has been able to propel further as a beauty brand, thanks to FACTEUR PR! Cheers to winning together!
— Jenny Hwang, Director of Marketing, Avarelle Cosmetics
“Highly recommend working with FACTEUR not only because they are incredibly results driven, but they’re so polished and easy to work with. We brought Reena and the team on to help revitalize our media relations and augment our product launches. They not only worked hard to truly understand our business (which is not easy) but showed incredible results within weeks of coming on. They’ve helped scale our brand message and have gotten us PR hits we could have only dreamed about.”
-Katelyn Stiver, Director of Marketing, Boogie Board
We’ve been impressed with the level of professionalism, enthusiasm, collaboration, and confidence that the FACTEUR team exhibits. FACTEUR played a positive role in the success of our product launches. Thank you all for your support!
— Jinny Chung, Marketing Manager, iOttie
Working with FACTEUR PR could not have been more of a pleasure. Reena is bright and personable and immediately put me at ease. She took the time to understand my business and the problems I was having, and we worked together to create a strategy that worked for me. She was always willing to talk things through. FACTEUR helped me put together a professional press kit, communicate with publications both digital and print, and take my brand to the next level. I am forever grateful!
— Christina Orlando, Founder, Muse Monthly
I can’t imagine growing a brand without Reena and the FACTEUR PR team! Her responsiveness, creativity, and ability to tailor to her client’s needs are exceptional. My favorite thing about working with FACTEUR is imagining what is possible and then planning against it. FACTEUR PR is my trusted partner.
— Anne R. Kokoskie, Owner & Designer, Styled by ARK
Reena and her team have been amazing to work with. They are so great at communicating ideas and thoughts. One really special thing about this firm is their excitement, when we have a win you can totally feel they are just as thrilled! It's unique to find a firm that services many clients but you still feel so important to them.
— Molly Machmer-Wessels, Owner and Designer, Woodland Design Company
I started working with FACTEUR two years ago. I previously was using a national PR group that works with many vendors in the our industry. It was very cookie cutter and was not customized to our specialty, so I was looking to make a change. When I started working with Reena she had done her research and presented a PR packet customized to us. We have had a lot more PR coverage than previously not only locally but nationally, as well. I was so happy after the first three months I signed for another three to help continue with our PR plan. I can not speak more highly of her and the team. They really go the extra step to make sure you get the bang for your buck.
— Melanie Tindell, Owner and Designer, Oak + Honey Event Planning Co.
If you’re looking for PR and want to get your business featured by other sites, you should contact FACTEUR PR. I was only with them for a few months, but we got hits on Refinery29, House Beautiful, Lonny Magazine, and more!
— Kiley Story, Creative Director, HOMIES
We first met with FACTEUR when we had the need to move quickly on a last-minute PR project. Reena and the FACTEUR PR team not only took on this challenge and fast turnaround but were able to add to our scope with both influencers and additional digital media hits. Reena always has attention to detail, as well as additional ways and resources to create successful PR campaigns. We’ve now continued our relationship and are very pleased and happy with our coverage and the successful relationship we’ve built.
— Alyssa Hilliard, Senior Director of Marketing, Sunless, Inc.
I wanted to give a shout out to my incredible publicist, Reena Goodwin, and her amazing team who I have been working with since July. Working with Reena has been a great experience. She is super approachable, hip, and genuinely cares about the business owners that she works with. With her help I have been featured in InStyle magazine, Real Simple, Healthline, The Healthy, etc. and been interviewed on local news outlets. I highly recommend her and her team.
— Melanie Shmois, Owner, Mind Your Strength
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In addition to our one-on-one agency services, FACTEUR PR is proud to offer a variety of do-it-together courses, webinars, workbooks, and marketing memberships for emerging lifestyle brands.